54.3 The Importance of Educational System

Thailand’s education budget was accounted for 3-4 of the gross domestic products. A significant amount of budget was spent on higher education. The number of students entering higher education had declined from34.9 in 2005 to 24.2 in 2006. For the vocational education, most students were in the age range of 15-17 years old. The proportion of the students in this educational level had increased from 21.5 in 2004 to 24.2 in 2006. Office of the National Education Commission 2011 has reviewed the current situation of vocational education in Thailand and provided strengths, weaknesses, opportunities and threats as follows; Strengths 1. There are more than 800 vocational education institutions publicprivate all over the country. 2. There are 9 ministries responsible for human resource development. This can provide a variety of curricular and different forms of training to suit target groups. 3. The number of private vocational institutions is quite high, about 345. This shows their interest in participating in vocational education. Weaknesses 1. There is a lack of unity in terms of policy guidelines. The country does not have a master plan for human resource development. Therefore, the provision of vocational education is more supply-driven. 2. The most crucial problem is quality of the output. A significant number of graduates have weaknesses in both theory and practice. The issues of curriculum and the process of training must be addressed. 3. The lack of RD on vocational education to produce new technology and also generate new jobs. 4. The lack of qualified and experienced teachers. Most teachers do not have direct experience in the industry. 5. The lack of incentives for vocational teachers. 6. The lack of cooperation between vocational institutions and the industry. Opportunities 1. The constitution of 1997 and the National Education Act 1999 give high priority to education and vocational education. 2. Private organizations, such as the Federation of Thai Industry, the Council of Thai Commerce, are keen to play a role in the policy process, standard setting, quality assurance, and training activities. 3. The cabinet has just approved in principle on Skill Development Fund about 300 million baht which could promote the concept of lifelong learningtraining. 4. Thailand has an expanding infrastructure on information technology which could be utilized for vocational education and training. 5. The society is well aware of education and work. In the past, people had more value on certificate and diploma. 6. Thai labor force has a good potential. In the Skill Olympics, Thailand has improved every year from 1993-1999. Threats 1. The economic crisis in Thailand has made it very difficult to improve vocational education, particularly on large investments. 2. The state policy is not sustained due to the frequent change of governments. 3. Based on the existing human resource development programs, it is expected that Thailand would have a shortage in human resources in many industrial areas for the near future. In addition, Fry2002 suggested several crucial issues which occurred in the Thai educational systems, including higher education in Thailand. The first issue is about lack of unity and coordination of diverse and fragmented Educationhuman resources development efforts. Secondly, the problem is regard to overemphasis on bricks and mortar relative to investing in people teacher learners; researchers. Thirdly, inadequate utilization of information communication technology for improving human resource development led to the delay and inefficiency in the development process. According to the research report of Office of the Education Council 2004, another important issue in public funding to public educational institutions showed two major problems, an inefficient and ineffective financial management system and uneven advantage over private educational institutions. From statistics, over 70 percent of operating cost came from government budget while the rest of approximately 25 percent are from tuition fees. Comparing to the tuition fees of the private institutions, public institutions have three to five times lower. Another main problem of public fund was inadequacy of the budget. Most of the budget was spent on maintaining the operations, 30 were on buildings and equipments and limited amount of budget was left for quality development projects. However, the evidence from the United States indicated that funding problems may be unavoidable when the cause of the problem is external. According to NCSL Fiscal Affairs Program 2011, funding for all educational systems was reduced significantly and the major cause of the problem was economic recession. The economic recession has negative impact on public 173 funding for education and the chronic decline in the US economy has resulted in lower public funding to schools and universities throughout the country NCSL Fiscal Affairs Program, 2011. Thailand’s Tourism and Hospitality Industry and Education Tourism has been on one of the most important national goals and several ministries including Ministry of Tourism and Sports, Ministry of Commerce, and Ministry of Foreign Affairs have plans and policies related in promoting tourism related activities and events. Tourism industry has always been the focus of the economic development in Thailand for many years. For the economic perspective, Thai tourism industry is one of the most important industries with its contribution to the economy for approximately 7 Tourism Review, 2010. For the support of the government in the tourism industry, according to Country Report 2009, the Thai government has provided the stimulus packages of Bt1.4trn US40bn in the special program focusing on the infrastructure projects and more investment in three main areas, including tourism, health and education. Edgell, Allen, Smith and Swanson 2008 highlighted the important factors for development of the professionalism of the workforce in tourism and hospitality industry to meet with ever-changing global demand. The foundation of success in the professionalism of the workforce lies heavily on tourism education and training programs in which the whole process of education has to be taken into consideration from high school to higher education. To provide sufficient infrastructure for the new challenge of the industry, educators have to work closely with employers and other stakeholders to be certain that all resources and tools are well- equipped and high degree of readiness for providing education and training for the students to improve their knowledge and skills. Matching the expectation in both quality and quantity of tourism and hospitality workers is the great challenge for all stakeholders. To provide the education system to support the work in the industry, educators and stakeholders have to be able to understand the meaning and definitions of the work environment. For tourism, Baum 1995 mentioned that there is no easy way to describe the term “tourism”, because the area of tourism has included the range of scopes such as travel and transportation, catering, accommodations, recreation and sports, culture, history and heritage, natural sites, built attractions, events, retailing, conferences and conventions, tourism and hospitality information and facilitation; and tourism hospitality support services. Moreover, the scope of tourism has continued to change and be broader over time. Mulcahy 1998 pointed out that to determine the economic competitiveness of the country, this relies on the quality of training and education is considered the most crucial factor and the emphasis on the quality has to be revised and be on the path of continuous improvement for the sustainability of the education development in the areas of tourism and hospitality. Edgell, Allen, Smith and Swanson 2008 had suggested that model of tourism education policy as shown in Figure 2. The figure provided the relationships among tourism environment and world of education through mechanism of government policy on education and tourism and lastly tourism education can be successful if the main focus is on the implementation of all the policies. 174 Source: Edgell, Allen, Smith and Swanson 2008 p.244 Figure 2. Tourism Education Policy-Tourism Education Implementation Model According to Thailand Tourism Development Research Institute 2011, several of educational institutions offered the tourism and hospitality programs as shown in the table below. Table 3. Types of Educational Institutions and the Number of Educational Institutions with Tourism and Hospitality Programs in Thailand Types The number of Educational Institutions with Tourism and Hospitality Programs in Thailand Public University 16 Private University 14 Rajabhat University formerly known as the teachers colleges 34 Vocational Educations 19 Source: Thailand Tourism Development Research Institute 2011 From the table above, there are only 19 educational institutions in vocational education offers the tourism and hospitality related programs. At the university level, there are 64 institutions, both public and private, providing from bachelor’s degree to doctoral level in this areas. Clearly, the supply of workforce is limited at the vocational level and this causes the shortages in supply for the labor in this group, which is highly important to the tourism and hospitality industry. One explanation for the small number of vocational education is that the Thai social value in education prefers bachelor’s degree and this causes the problems in the large number of graduates who have bachelor’s degree while the significant number of jobs require the educational level of vocational education. This creates the gap between demand and supply in that job and recruitment markets, Rupavijetra2011. In response to the lack of supply from the vocational level, some private sectors, especially hotels, in 175 Thailand started their own institutions to provide skills and knowledge matched to their customer demands and to offer additional channels for those interested in learning and skill development in the hospitality industry. The example is Dusit Thani College, under Dusit Thani Group of companies, also known as Dusit International, a Bangkok-based hotel and resort company Dusit Thani College, 2011. The company provides education and training through its own infrastructure and investments. Hong 2009 noted the importance of workforce or human resources by concluding that human resources development for supporting tourism industry can be considered endogenous comparative advantages. To develop this advantage, the main focus is on education in commerce, training on job and protection of natural resources. Additionally, investments in infrastructure are highly necessary for supporting the development of tourism environments, such as accessibility design, accommodations, and transportation systems. In order to solve the barriers of educational development, Elliott and Smith 2005 suggested the collaboration among stakeholders, for example, the tourism and hospitality industry needs to partner with government and educators to effectively apply newly accessible technologies, tools, processes and methods, such as e-learning or distance learning to provide effective training and education for their workforce. Among all the challenges in the educational systems for supporting tourism and hospitality industry, Thai government projected that in year 2015, the demand for workforce in several areas, including tourism, automobile parts and electronics is expected to be significantly increased. In addition, the need for workforce in these industries requires 90 from vocational education while only 10 from higher education. This highlights the demand for labors from vocational education to increase from 40 to 60. Therefore, educational institutions have to cooperate with their stakeholders including businesses and government agencies to support the new trend Thaipost,2011. Considering all related concerns and issues, the author provided the model including important factors and stakeholders which have to cooperate effectively to generate the effective educational infrastructure and lead to workforce development in tourism and hospitality industry as shown in Figure 3. Figure 3. The Conceptual Model of Educational Infrastructure and Workforce development 176

3. Conclusions

The educational institutions in the area of tourism and hospitality cannot achieve their goals if they can only provide knowledge, but not skills. Therefore, throughout all the years in the study program, the combination of providing knowledge and skills has to be clearly included to the students. In addition, Jafari and Ritchie 1981 mentioned that it is very important to identify the body of knowledge which tourism professionals feel is necessary for a sound education in tourism. In addition, the roles of educational institutions are clearly not just to respond to the need of the industry, but also to make the industry ready for the new trends or issues arise from both internal and external environment through many methods, including research and development. For the long- term development of vocational education in Thailand, National News Bureau of Thailand 2011 reported that the future of vocational education is moving toward more internationalization and one of the goals is to create international vocational education centers in Thailand and neighboring countries. For this reason, it is important to strengthen the collaboration among partners in the region of Southeast Asia, especially Cambodia, Laos and Vietnam. Moreover, Anderson 2008 provided the insights that external factors have been changed constantly including cultural transformation, climate change and global forces. Therefore, all stakeholders should be highly aware of the trends and changes in the environment because the quality of education in both vocational education and higher education has to be highly responsive to the changing external environment. Apart from basic skills and knowledge on the specific tasks, multitasking skills become highly significant to help the workforce ready to deal with higher task complexity and ever-changing demands of the industry and customers. In addition, the contents of education and trainings have to be frequently reviewed by educators and stakeholders to meet the current and future expectations. The improvement of the educational quality takes times and significant resources. Effective planning, committed government policy and supports, sufficient public funding and well-planned workforce development implementation and involvement of stakeholders are important ingredients for sustainable development of tourism and hospitality industry to develop high-quality workers. R EFERENCES [1] Anderson, D.2008, Productivism, Vocational and Professional Education, and the Ecological Question, Vocations and Learning, 1, pp. 105-129 [2] Baum, T. 1995. 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