The purpose of this present writer‘s study is to give understanding that SFL and CDA have the potential to impact on how individuals understand and
react to such structures, helping them to see relationship between language and the larger context of culture, leading to changes where individuals reflect on their
roles, on signification and forms of domination in a way that may legitimately lead to better ‗life politics‘.
3. Study on the Presidents‟ Ideology
CDA mostly deals with the relation among language, power, and ideology. Language is believed to bring ideological effect which serves the power relation
of certain social group. ―Ideologies in Hosni Mubarak‘s and Muammar Qaddafi‘s
Translated Speeches: Critical Discourse A nalysis‖, a thesis written in 2012 by
Arina Isti‘anah, former student of Graduate Program of English Language Studies in Sanata Dharma University, Yogyakarta, shows that each person employs
different language features in speaking which gives further marker of different ideological stance. She compares two translated political speeches made by two
different presidents who are Hosni Mubarak from Egypt and Muammar Qaddafi from Libya. The speeches are delivered in Arabic, but she takes the English
translation versions which are distributed worldwide. In the thesis she says:
―Mubarak and Qaddafi selected the different language forms in their speeches because the ideologies they wanted to convey were not the same. Mubarak wanted to show the
ideologies in his speec h as a response of the president who really concerned the country‘s
progress, while Qaddafi intended to show the ideologies in his speech as the response of a president who was in the right position.
‖ Isti‘anah, 2012: 8
She wants to show how diverse language forms are constructed to serve certain ideologies between the presidents whose objectives are different. Mubarak
shows the ideology of sacrifice, optimism, and appreciation while Qaddafi shows the provocation, volunteer, and pride
Isti‘anah, 2012. The thesis is written employing the methodological of CDA influenced by
an approach designed by Norman Fairclough which elaborates the context of situation within the text interpretation whose empirical data is given by the
Halliday‘s Systemic Functional Linguistic analysis. Isti‘anah‘s thesis provides fruitful information of how language data is analyzed and interpreted to see the
ideologies of the speaker.
4. Study on Film‟s Ideology and Domination
Film is one of many discursive events where aspects of audio and visual are made to convey ideas. Language is one aspect which is employed in the dialog
happens in the film story. Language in the film dialog acts also as a code to convey certain ideology brought in a film. A study of ideology behind a film
dialog has been done in 2013 by Fransisca Kristanti, also a former student of Graduate Program of English Language Studies in Sanata Dharma University,
Yogyakarta, whose thesis is entitled ―Prominent Ideologies in Jason Reitman‘s
Film Thank You For Not Smoking : A Critical Discourse Analysis‖ by analyzing
the discourse in the film script. She reveals that linguistic devices such as metaphors, hyperboles,
metonymies, insults, euphemisms, and figures of speech are made to get the audience accepted the emphasized i
nformation which reflects the speaker‘s belief.
―In conclusion, the analysis indicates the underlying beliefs of the speaker are power, fame, and global domination. When these underlying beliefs are put into the context of
tobacco industry, they highlight the ideology of capitalism as well.‖
Kristanti, 2013: 79-78
She concludes that the script lines spoken in the film carry out the beliefs in power
, fame, and global domination. She also conveys that these beliefs are to support the ideology of capitalism which belongs to the context of tobacco
industry. The acceptance of these beliefs is seen as the main purpose of the tobacco
industry to preserve the domination of capitalism.
―The dominant process used in representing the ideology of capitalism is identified as the ones which put more emphasis on the force of the actors. The clauses shows that the
power of the actors were highlighted in most of the capitalism clauses. This portrays the presence of the capitalism characteristics of domination, self-interest drive, competition,
and the capital system.‖ Kristanti, 2013: 127
Beside the mentioned linguistics devices, she also did the Systemic Functional
Linguistic analysis to see how language was structured to make the audience accept the conveyed beliefs. She applied the transitivity analysis by looking at the
dominant process in the clauses which conveyed the ideology of capitalism which are characterized by domination, domination, self-interest drive, competition, and
the capital system. Following the Fa irclough‘s approach, this thesis provides a
helpful insight toward a systematic analysis of intertextuality in CDA.
E. Theoretical framework
Barker and Galasiński 2001 argue that CDA can be add to enrich cultural studies because it helps to demonstrate the place of language in the construction,
constitution, and regulation of the social work. The aim is to explore the way discourse is constructed and to explore the functions served by particular
constructions. The development of CDA itself is traced in a quite long