Study on the Presidents‟ Ideology

She concludes that the script lines spoken in the film carry out the beliefs in power , fame, and global domination. She also conveys that these beliefs are to support the ideology of capitalism which belongs to the context of tobacco industry. The acceptance of these beliefs is seen as the main purpose of the tobacco industry to preserve the domination of capitalism. ―The dominant process used in representing the ideology of capitalism is identified as the ones which put more emphasis on the force of the actors. The clauses shows that the power of the actors were highlighted in most of the capitalism clauses. This portrays the presence of the capitalism characteristics of domination, self-interest drive, competition, and the capital system.‖ Kristanti, 2013: 127 Beside the mentioned linguistics devices, she also did the Systemic Functional Linguistic analysis to see how language was structured to make the audience accept the conveyed beliefs. She applied the transitivity analysis by looking at the dominant process in the clauses which conveyed the ideology of capitalism which are characterized by domination, domination, self-interest drive, competition, and the capital system. Following the Fa irclough‘s approach, this thesis provides a helpful insight toward a systematic analysis of intertextuality in CDA.

E. Theoretical framework

Barker and Galasiński 2001 argue that CDA can be add to enrich cultural studies because it helps to demonstrate the place of language in the construction, constitution, and regulation of the social work. The aim is to explore the way discourse is constructed and to explore the functions served by particular constructions. The development of CDA itself is traced in a quite long philosophical quest of the language use in society. Therefore, it is important to see the underlying concepts born long before the CDA is said to be useful method for the analysis of language data. To analyze language means to search the meaning. The searching of meaning brings the study to the arena of hermeneutics. And CDA is born in the sphere of critical hermeneutics pioneered mostly by post-structuralist such as Derrida, Bourdieu, and Foucault and later adopted by Fairclough into more workable analysis system. This thesis works by borrowing some notions introduced by Michel Foucault who is the center figure of the development of discourse study. Notion of discourse appears in his writing entitled Archaeology of knowledge 1972. For him, discourse is a medium where power relations produce objects of knowledge. Thus power as noted in The Sage Dictionary of Cultural Studies shapes and identifies a diverse field of knowledgeobjects constituted by a particular set of concepts Barker, 2004. Therefore, Foucault helps to understand how social order is constituted by discourse of power that produces subjects who fit into, constitute, and reproduce that order. In CDA, as mentioned, researcher deals with the notion of discourse, power, and ideology. An ideology is always seen as a motive and never neutral. Van Dijk says that ideology is as social as language which means that there is no individual ideology but there is an individual use of ideology 2006. Ideology as a form of powerknowledge is used to justify the actions of persons or groups and also seen as structures of signification that constitute social relations in and