3.70 Laporan Tahunan | Semen Indonesia AR SI English 2014
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With the achievement of Aon Risk Maturity Index 4.5, the Company is concluded:
- Has the commitment to implement risk management in all aspects of company’s
management, supported by work programs by the Board of Directors, and monitoring by the
Board of Commissioners. - Has developed capability to identify, assess, and
build risk priorities consistently in all company’s operations.
- Has conducted consistent risk analysis through qualitatives and quantitatives approaches.
- Has upheld risk culture that embedded into decision making and company’s operations
management. Aon Risk Maturity Index is a method to capture and
asessment on risk management implementation in a company. It provides feedback in the form of
Risk Maturity Rating include recommendations for improvements. Aon Risk Maturity Index applies
various questions related to the implementation of risk management, GCG and decision making process,
among others are: - Knowledge and commitment of risk
management in the level of Board of Directors and Board of Commissioners in decision making
and value creation. - Company’s transparency in communicating
risks to the concerned parties. - Risks culture that propel the involvement and
accountability in all levels of company. - Risk identification, both on existing risks and
potential risks through internal and external information.
- Formal approaches on corporate governance and decision making processes in compiling
and utilizing the operations and financial risk information.
- Moving the focus from risk avoidance and mitigation to risk utilization and management,
so as to create better values.
Assessment and Mitigation of High Level Corporate Risks
The Company annually conducts risk assessment. In 2014, business process and KPIs evaluation has
been enacted by the Company, and has indentified 231 significant risks in all departments. From the
identification of significant risks, the Company stipulates high level corporate risks to anticipate the
most significant risk potential that may hampered the Company’s achievements.
To resolve risk potential into opportunities towards profitability for the Company, the identification of
control and mitigation of all risks especially high level corporate risks has been implemented by the
Company, so as to minimize the possibility and impact of the risks.
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The Company has identified 231 significant risks and enacted risk mitigation of the high corporate risks category
The identified “High Level Corporate Risks“ and its mitigation in 2014, covering the following risks:
Risk Types Risk Indicators
Mitigation
Raw Materials Risk - Production capacity increments - Issues in land acquisitions
- Limitations in raw materials supply and quality
- Active communications with suppliers, communities, and local Government.
- Land expansion and acquisition of raw materials producers.
Production Capacity Risk
- Rapid increased of cement demands due to infrastructure constructions and
increased of communities standards of living.
- Capacity utilities has been maximized. - Regional expansions.
- Debottlenecking programs. - Acceleration of new cement mills
constructions. Business
Competition Risk - Implementation of ACFTA agreement that
enabled new investors in cement industry especially from China.
- Increasingly active competitor activities and new plant constructions.
- Expansion of marketing networks. - Addition of packing plants.
- Addition of new mills construction.
Loyalty and Customer
Satisfaction Risk - Decreased sales volume in certain regions.
- Increased of customer complaintsclaims. - Decreased market share in main sales
areas. - Optimalization of customer complaint’s
management. - Promotion programs.
- Marketing communication programs in line with the Company’s strategy.
Failures of Production Main
MachineryTools Risk
- Production output is not stable - Overheating
- Substandard of production process - Production exceeds the predetermined
design capacity. - Regular maintenance.
- Optimalization of production patterns arrangement.
Information Technology Risk
- IT Group Centralization in the company. - Optimalization and arrangement of
operations system. - Well planned IT development in ICTMP.
Distribution and Transportation
Risk - Extreme weather disturbances.
- Limitations of transporation modes. - Improving distribution effectiveness
through reduction of multiple handling system.
- Additional construction of packing plants in strategic areas.
- Optimalization of synergy in the Group distribution and transportation.
Risks and Risk Management
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Risk Types Risk Indicators
Mitigation
Foreign Exchange Risk
- Fluctuations of the fair value of future cash flows of a financial instrument due
to changes in market prices, related to interest rate and currency exchange rate.
- Exposuresliabilities in foreign exchange, revenues in rupiah.
- Applying cash flows hedging through non derivatives financial instruments by
purchasing foreign currency spots. - Monitoring and reviewing hedging policy.
- Optimalization of excess cash manegement.
- Synergy of Group financial management Notional Pooling, Cash Pooling.
HR Risk - Lack of HR productivity.
- Dissatisfaction on career path. - Lack of appreciation related to
performance assessment management. - Implementation of HCMP to enhance
employees competence. - Competence-based remuneration
provision. - Implementation of balanced scorecard
and KPI to determine career path and remuneration.
- Implementation of Knowledge Management.
Environmental and Social Risk
- Public discontent about the environmental impact on the Company’s operations.
- BML measurement indicators are exceeded.
- Application of SHE management and environmental proper.
- Planning and realization of quality and on target social responsibility programs.
Following continuous mitigation towards main risks that consisted of high risks and extreme risks, in 2014 the Company succeeded in managing and reducing the risk category from high risks and extreme risks to medium or
manageable risks. The results is illustrated in below table:
No Risk Types
Risk Levels 2013 Risk Levels 2014
1 Raw Materials Risk
High Medium
2 Production Capacity Risk
High Medium
3 Business Competition Risk
High High
4 Business Development Risk
High Medium
5 Coal Risk
High Medium
6 Information Technology Risk
High High
7 Sales Distribution Risk
Medium Medium
8 Foreign Exchange Risk
High High
9 Human Resources Risk
Medium Medium
10 Main Machinery Failures Risk
Medium Medium
11 Energy Risk
Medium Medium
12 Liquidity Risk
Medium Medium
13 Capex Management Risk
Medium Medium
14 Environmental and Social Risk
High Medium
15 Loyalty and Customer Satisfaction Risk
Medium Medium
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As illustrated on the table of the Company’s High Risks in 2013 and 2014, the Company succeeded
in mitigating high risks category to become medium or manageable risks. The risks and its mitigation
programs are as follows: • Raw Materials Risk
The Company succeeded in undertaking mitigation measures to address the risk of
raw materials through active communications with the Government, vendors, communities,
and other external parties. The Company also conducted feasibility study of raw materials
land expansion and new land aquisition to maintain the continuity of quality supplies for the
Company’s production process. • Production Capacity
The Company undertakes mitigation measures to address production capacity risks through
organic and non-organic growth. Organic growth is done through acquisition of cement company
in Vietnam Thang Long Cement Company. The non-organic was done through the construction
of Tuban IV, Tonasa V, Rembang, and Indarung VI mills. Optimalization of production was also
done by the Company to increase utilization of production machineries and enhance production
outputs. Including Debottlenecking Project, by modification or restoration of production
machineries to increase the speed of production process.
Currently the Company is in the construction phase of new plant in Java and Sumatra with total
capacity of 6 million tons per year. The upgrading program on mills’ facilities are also carried out
to increase yield of existing production capacity. The Company also continues to reviewing
opportunities to develop capacity through non- organic growth domestically and overseas.
• Business Development Risk The Company’s successfull mitigation in this risk
including expansion and business development, both through acquisition and establishement
of subsidiaries. The acquisition of Thang Long Cement Company TLCC constituted as the first
non-organic expansion by the Company. Further, the Company is currently also exploring and
implementing other organic expansion program through the construction of new mills in Java and
Sumatra. The Company has established subsidiaries, namely
PT SGG Energi Prima engaged in energy coal, PT SGG Prima Beton in readymix concrete, PT
Krakatau Semen Indonesia in waste management, and PT Sinergi Informatika Semen Indonesia PT
SISI engaged in information technology. • Coal Risk
The Company conducts mitigation measures to address coal supply risk by forming subsidiary
in energy PT SGG Energi Prima, procured long term contracts which will be reviewed in
every certain periods, and prudently considered the management of mining areas that will be
implemented by subsidiary.
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• Environmental and Social Risk The Company succeeded in undertaking
mitigation measures to address the environmental and social risk by optimizing the
application of Health, Safety, and Environment Management, through environmental
monitoring program, environmental governing program, resources conservation program, as
well as Clean Development Mechanism CDM implementation. Additionally, the Company has
undertook effective and on target Corporate Social Responsibility program implementation
in accordance with the objectives of solutive measures to mitigate the environmental and
social risk. In 2014, the Company established PT Krakatau
Semen Indonesia aimed to optimize waste management which further will be processed and
used as cement raw materials replacing iron ore, known as ground granulated blast furnace slag
GGBFS. Considering the importance of risk management
in preventing the Company from its impacts, the management and all related elements will further
increase its efforts to place risk management as a culture in the implementation of all activities.
Risks and Risk Management
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Management
Discussion and
Analysis
172
Economic, Industry, and Business Outlook Review
180
Business Review
190
Financial Performance Review
215
Performance Review on Consolidated Subsidiaries
226
Material Information
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Market Share
43.7
In the midst of tough market condition, Semen
Indonesia is able to maintain its domination in
Indonesia cement market
The Company addressed business conditions in 2014 by realizing internal consolidation initiatives, including implementation of production
efficiency program and distribution network effectiveness enhancement, whilst anticipating for business environment rebound in the future.
To that end, the Company commenced the development of production facilities and supporting units, and strengthened distribution network to
ensure that it can achieve a new level of performance in the future
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Economic, Industry, and Business Outlook Review
Indonesia Economic General Overview in 2014
Indonesia’s economy in 2014 was in general not favourable for business players in nearly all sectors.
One of the causes was the global economy that was not yet recovered since economic crisis started in
2008. There were imbalances in the global economy, the
United States, one of the world’s economic forces, began to recover and this promoted the Government
and the Federal Reserve to execute quantitative easing, ending the country’s stimulus program that
had been in place to trigger economic growth. The US Dollar then strengthened against almost all
currencies, including rupiah.
Realization of new plant construction to anticipate growth of cement demand in the future, followed by addition of production facilities, optimization
programs, and implementation of appropriate marketing strategies in order to win competition amid increasingly competitive market impacted
by weakening domestic cement demand, to ensure business growth and to achieve a new level of performance in the long-term
“
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Economic, Industry, and Business Outlook Review
Management Discussion and Analysis
Meanwhile, China, which has emerged as of the world’s most powerful economies, was still sluggish
and similarly Japan as well as other countries in West Europe.
Global economic condition weakened the demands for primary plantations and mining products,
which are Indonesia’s leading export products. Consequently, Indonesia’s trade balance deficit
increased and was aggravated by the increase of fuel subsidy throughout 2014 that reached over Rp250
trillion. Coupled with strengthening US Dollar against other
currencies, rupiah exchange rate contracted. Bank Indonesia raised benchmark interest rate from 7.50
to 7.75 to address this condition, and consequently the lending interest rate also increased as well as cost
of funds. With the banking industry experienced tight lending condition to support economic growth, the
national lending grew by only 11.6, or far lower than 2013 growth of 21.60.
Another factor that influenced economic condition in 2014 was the national political agenda of legislative
and presidential elections. Intense national situation in days leading up to the elections influenced investment
decisions both individual and corporations. Overall, this situation resulted in 5.02 growth of
Indonesian economy in 2014. Inflation was relatively high at 8.36, or more or less similar to 8.38 in
the previous year, impacted by increase of fuel price at the end of 2014. Some encouraging indicators
could be seen from Indonesia’s stable balance of payment with deficit at 2.95 of GDP and foreign
exchange reserves that amounted to US111.9 billion from US99.4 billion at the end of 2013, while
currency drop only by 2.50 at Rp12,440US from Rp12,189US in 2013. In the meantime, customer
trust index remained strong.
9.00 8.00
7.00 6.00
5.00 4.00
3.00 2.00
1.00 0.00
6.50 6.96
6.50 6.23
8.38 8.36
GDP BI Rate
Inflation 4.50
6.50 6.00
5.75 7.50
7.75
2.78 6.10
3.79 4.30
5.58 5.02
2009 2010 2011 2012 2013 2014
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Based on the macro indicators, many economic experts forecasted that Indonesia’s economy is on the
right track to moving forward and has ample potential in the future. Initiatives of the new government since
the outset, eliminating fuel subsidy and continued lowering electricity subsidy for several tariff groups
as well as reallocating budget for basic infrastructure development, garnered appreciation from business
players. Within the next several years, domestic consumption
will remain as the backbone of Indonesia’s economic development. Economic growth that propelled
mainly by domestic consumption has proven able to avert Indonesia from adverse impacts of global
economy. Taking into consideration macro indicators and the various policies that the Government has
implemented, domestic consumption is predicted to remain as the main driver of economic growth for
several years ahead. Therefore, in the coming years, with the realization
of basic infrastructure projects in potential regions, including projects that are focused on maritime
potential through development of seaports, the domestic consumption will increase, followed by
increasing national production capacity to meet demands. In turn, Indonesia’s economy will thrive and
national demand for cement will grow.
Industry Review
For the past several years, the growing demands for cement in the national market, as development in
the property sector progresses, cement industry has become one the most attractive sectors for investors.
Business players, both existing and new, set out plans to build new plants for business scale and coverage
expansion. A number of producers have commenced their
projects, which would increase production capacity of cement nationally in short to medium term. Some
investors have also decided to realize their investment plans in cement.
Economic, Industry, and Business Outlook Review
140 120
100 80
60 40
20 106,5
109,3 116,6
117,6 116,6
117,6
Int’l Reserves Cons Confidence
66,1 96,2
111,3 126,6
99,4 111,9
2009 2010 2011 2012 2013 2014
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Of six existing cement producers, five companies, including the Company, are in the middle of new
plant projects. Plants’ capacities varied, but there is a potential of increasing production capacity by 23.4
million tons within the next four years. Meanwhile, among new players, there are five companies that are
committed to build cement plants with a combined capacity of 10.8 million tons. Therefore, in the next
four years, assuming that all projects are completed, the cement production capacity nationally will
increase by 34.2 million tons. Ideally, to meet national needs, the capacity of production by 2014 should be
at 71.5 million tons source: internal research. The Company has started construction of two new
plants in Padang, West Sumatra and in Rembang, Java; each will have 3.0 million tons capacity. Both
units are planned to complete in the second quarter of 2016. With additional capacities contributed by
the new plants, the Company’s total production capacity will be 35.5 million tons by the end of 2016
from 31.8 million tons of cement per year at the end of 2014.
To maintain market leadership, the Company plans to build several new production facilities in the next
several years after completing plants in Padang and Rembang.
National Cement Production and Sales and Business Prospect
Nationally, the total cement production in 2014 grew by 8.9 from 55.2 million tons at the end of 2013 to
60.1 million tons. Meanwhile, referring to the report from Indonesian
Cement Association 9 January 2015, national cement demand in 2014 reached 59,910 million
tons, up by 3.3 from 58,024 million tons in 2013. Compared with 2013, growth of national cement
consumption in 2014 was lower than the previous year of 5.6.
The following chart illustrated that cement demand in 2014 was still dominated by Java 56.3 followed
by Sumatra 20.9, Kalimantan 7.6, Sulawesi 7.6, Bali, and Nusa Tenggara 5.6, and Eastern
Indonesia 2.1.
Economic, Industry, and Business Outlook Review
70.00 60.00
50.00 40.00
30.00 20.00
10.00 1.21
Eastern Indonesia Nusa Tenggara
Sulawesi Kalimantan
Sumatra Java
Y2013 Y2014 Growth
2.36 4.27
4.39 12.18
32.71 1.27
3.34 4.53
4.55 12.49
33.73