51 the use of code-switching aims to attract readers to read information provided. In
addition, in some advertisements, code-switching is used to attract readers not only to read, but also to buy products which were advertized.
From 65 cases found in the magazine, 36 cases were used as the title of information provided. This fact shows that the magazine used English expressions
in order to attract readers to read information provided. Hopefully by using English, the readers can be attracted and have curiosity to read. Here are some
examples of titles which were found in the magazine.
24. Girls’ Day Out p.20, June 2010 edition 25. BITTEN BY CULLEN p.30, June 2010 edition
26. NARCISSM IN FOCUS p.42., June 2010 edition
These utterances are included in attention attraction because they have implicit message, that is to attract readers to read the information provided. In
Example 24, the readers are attracted to read information about activities done by several girls in their leisure time. In example 25, it is an advertisement which was
to promote the new released film “Eclipse”. By reading the title, hopefully the readers are attracted to read information about this advertisement. As a result, they
can be interested in watching the movie in cinema. Meanwhile in example 26, it is also an adverstisement which advertized a camera product. The title aims to attract
readers that they can take their narcissm well by buying the camera. The writer also found several cases which were categorized as attention
attraction which existed in sentences. The examples are as follows.
52 27.
Pantai-pantai di Karimun Jawa sangat eye-relaxing. p.25, June
2010 edition 28.
Kamu bisa melihat ekosistem terumbu karang beraneka warna, rumput laut yang melambai dan clownfish yang berenang beriringan.
Pemandangan yang benar-benar priceless p.25, June 2010 edition
In those two examples, the magazine switched into English and used the word “eye-relaxing” and “priceless” because it wanted to emphasize readers that
the view in Karimun Jawa is so beautiful. In addition, the beautiful view did not take a lot of money. Hopefully the readers are attracted to visit Karimun Jawa.
29. Sejak punya Samsung Camera PL 150, semua mata melirikmu.
Kamera poket yang satu ini memang cool banget. Setiap ada hal-hal menyenangkan, kamu sukses memotret momen tersebut dengan kamu ada di
dalamnya. Yes, because the new Samsung Camera PL 150 captures your narcissm vision p.42., June 2010 edition
The word “cool” was employed to attract and to ensure readers that the camera was the good one. In the last sentence, the magazine switched into English
in order to attract the readers by using the expression “Yes, because the new Samsung Camera PL 150 captures your narcissm vision”. This expression could
hopefully attract readers to choose the camera, since it could accomodate the function needed by the consumer, that is to take a narcissistic pose.
B. The Readers’ Opinion on the Code-Switching Phenomenon Which Occured in Cosmogirl Indonesia Magazine
In this research, the writer conducted interview for five participants. All the participants are students of the English Language Education Study Program of
Sanata Dharma University Yogyakarta. As defined by the editorial staff of
