7 either help or hinder learning. Second, it is expected that this research will also
enrich the readers to have broader knowledge of the common phenomenon that occurs around them, that is code-switching.
3. Other researchers The writer also hopes after conducting this study, it will enable other
researchers to have a further study of code-switching. In addition, this study is expected to inspire other researchers to conduct research on other language
phenomena which exist in society.
F. Definition of Terms
In order to get better understanding, the writer clarifies some words which have been the main idea of this research. These are;
1. Code-switching
Code switching is one of language phenomena that exists in society. As cited by Roberto R. Heredia and Jeffrey M. Brown in the Encyclopedia of
Lingusitics 1997:1, “code-switching occurs when bilinguals substitute a word or phrase from one language with a phrase or word from another language”. In
addition, Heredia defined code-switching is “as a means of effective communication because it is a strategy to compensate for diminished language
proficiency”. Furthermore, people who are involved in communication sometimes are not aware that they have switched the language.
In this research, code-switching refers to the juxtaposition of English language to Indonesian language context in
Cosmogirl Indonesia Magazine.
8
2. Cosmogirl Indonesia Magazine
Cosmogirl Indonesia Magazine is a female magazine served in Indonesian language whose target is young women in Indonesia. Actually this magazine was
originally from America and it was firstly published in 1999. Meanwhile in Indonesia, this magazine was firstly published in 2001 under the publisher of P.T.
Media Rahayu Citra. As defined by the editorial staff of Cosmogirl Indonesia Magazine, the magazine is for readers in the range of 17-20 years. The contents of
the magazines are made according to what Indonesian female interested in or will probably need such fashion, health, entertainment, beauty tips treatment, etc.
Since this magazine was originally from America, it might affect the number of English words in its content. The writer found out that this magazine contains
more English words rather than any other Indonesian women magazines.
3. Opinion
According to Gunsch 2010, “an opinion is a belief that may or may not be backed up with some type of evidence. An opinion is normally a subjective
statement that can be the result of an emotion or an individual interpretation of a fact
. ” In accordance with this research, opinion is seen as personal thought of
readers of the code-switching phenomenon being discussed. The opinion of the readers in this research specifies advantages and disadvantages of the code-
switching phenomenon in the magazine.
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CHAPTER II REVIEW OF RELATED LITERATURE
