KERANGKA KONSEP PENELITIAN
BAB III KERANGKA KONSEP PENELITIAN
Berdasarkan konsep dan hasil peneltian terdahulu sebagai acuan, penelitian ini mengem- bangkan konsep Keunggulan Kompetitif dalam perspektif Resources Based View, yang akankan analisis serta melakukan kajian komprehensif Pengaruh Orientasi Pasar, Kompetensi SDM, dan Territory management terhadap Keunggulan Kompetitif guna terwujudnya Kinerja Organisasi di Perguruan Tinggi Nahdhatul Ulama di Indonesia.
Atas dasar model Keunggulan Kompetitif yang berkelanjutan dari Fahy,(2000) serta pen- jelasan kerangka konseptual dari hubungan antar Variabel pembentuk Keunggulan Kompetitif guna mencapai Kinerja Organisasi yang meliputi Variabel Orientasi Pasar, Kompetensi SDM, dan Territory management , maka dapat dibangun Model Penelitian pada Gambar 3.2. sebagai berikut:
Gambar 3.2. Kerangka Konsep Penelitian
Sumber: Diolah dari kajian teori dan Empirik Keterangan:
1. Orientasi Pasar - Keunggulan Kompetitif: Slater dan Narver(1995) ; Narver et al.,(1998) ; Mazaira et al., (2003).
2. Kompetensi SDM - Keunggulan Kompetitif: Lengnick-Hall dan Lengnick-Hall (1990); Wright et al., (1998); Brewster et al., (2000); Khandekar dan Sharma,(2005).
3. Territory management-Keunggulan Kompetitif:Burgoyne et al., (1980); Agency Sales Magazine, 1991; Allen(2000).
4. Keunggulan Kompetitif - Kinerja Organisasi: Porter (1980); Strandskov (2006). 5. Orientasi Pasar - Kinerja Organisasi: Jaworski & Kohli, (1993); Baker & Sinkula (1999). 6. Kompetensi SDM - Kinerja Organisasi: Huselid, (1995); Delaney dan Huselid, (1996); Huselid, Jackson dan
Schuler, (1997);.Ogbona dan Harris,(2001); Weatherly (2003). 7. Territory management - Kinerja Organisasi: Aaker, 1989; Amit & Schoemaker, 1993; Bharadwaj et al., 1993;
Grant, 1991; Hall, 1994; Lado et al., 1992; Oliver, 1997.
Berawal dari konsep penelitian ini, dalam konteks penelitian sumberdaya strategis suatu Per- guruan Tinggi untuk mencapai kinerja organisasi yang diharapkan, masih sedikit dijumpai yang menggabungkan unsur Orientasi Pasar, Kompetensi Sumberdaya Manusia, dan Territory management dalam suatu kajian empirik yang representatif untuk mengungkap gambaran dan analisis hubungan dalam membentuk Keunggulan Kompetitif pada Perguruan Tinggi.
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