LAMPIRAN 2 HASIL PENGOLAHAN DATA
1. Tabulasi Validitas dan Reliabilitas No Pemasaran Dari
Mulut Ke Mulut Persepsi Kualitas
Kesadaran Merek Keputusan Pembelian
Q 1
Q 2
Q 3
Q 4
Q 5
Q 6
Q 1
Q 2
Q 3
Q 4
Q 5
Q 6
Q 1
Q 2
Q 3
Q 4
Q 5
Q 6
Q 1
Q 2
Q 3
Q 4
Q 5
Q 6
Q 7
Q 8
1
4 4
4 4
4 4
4 4
4 4
4 4
5 4
4 4
5 4
5 5
4 3
4 4
4 4
2
4 5
4 5
4 4
5 5
5 4
4 4
5 4
5 4
5 4
5 5
4 4
4 5
4 4
3
4 4
4 4
4 4
4 4
4 4
4 4
4 4
4 4
4 4
5 5
4 4
4 4
4 4
4
4 5
5 5
5 4
5 5
5 4
4 4
5 4
5 5
5 3
5 4
4 4
4 5
5 5
5
4 4
4 4
4 4
4 4
4 4
4 4
5 5
5 5
5 4
5 4
4 3
4 4
4 4
6
4 4
4 4
4 4
4 4
4 5
4 4
5 4
5 4
4 3
5 4
3 3
4 4
4 4
7
4 4
4 4
4 4
4 4
4 4
4 4
4 4
4 4
4 3
4 4
3 3
4 3
4 3
8
4 3
5 4
4 4
3 4
5 4
4 5
5 4
5 4
4 3
4 3
5 5
4 4
4 4
9
4 3
3 3
3 3
5 4
4 3
4 4
5 4
5 4
4 3
5 3
3 4
4 3
3 3
10
4 4
4 4
4 4
4 4
4 4
4 4
4 3
3 4
4 3
4 4
3 3
4 3
3 3
11
4 4
3 4
3 4
5 4
5 4
4 5
5 5
5 5
5 3
5 5
4 3
4 5
5 5
12
4 4
4 4
4 3
4 4
4 4
3 3
4 4
4 4
5 2
5 3
3 3
4 3
3 4
13
5 4
4 4
4 4
4 4
4 4
4 4
5 5
5 5
4 3
5 4
4 4
3 4
4 4
14
4 3
3 4
4 4
4 4
4 3
4 4
4 3
3 3
4 3
5 4
3 3
4 3
4 4
15
4 4
4 4
4 4
4 4
4 4
4 4
5 5
5 5
5 5
4 4
4 5
5 4
5 5
16
5 5
4 4
4 5
5 5
5 4
4 4
5 4
5 5
5 2
5 5
4 3
4 4
4 4
17
4 4
4 5
4 5
5 4
4 3
3 4
5 5
5 4
4 2
5 4
3 2
4 4
4 4
18
4 4
3 4
3 4
4 4
4 4
4 3
4 4
4 4
4 3
5 4
4 3
4 3
4 4
19
3 4
4 4
4 4
4 4
5 4
4 4
4 4
4 4
4 4
4 5
4 4
4 4
4 4
20
4 4
4 4
5 5
5 5
4 5
4 4
4 4
4 4
4 5
5 4
4 5
4 5
3 3
21
5 4
5 4
5 4
4 4
4 5
4 5
5 4
5 5
5 5
5 5
4 5
5 5
5 5
22
4 4
4 4
4 5
4 4
4 4
4 4
4 4
4 4
4 4
4 4
4 4
4 4
4 4
23
5 4
4 5
4 4
5 5
4 4
4 4
5 5
5 4
4 4
5 4
4 2
4 5
5 4
24
4 4
3 4
3 3
3 3
4 4
3 4
5 4
5 4
4 3
4 4
3 3
4 3
3 4
25
4 4
4 5
4 5
5 5
5 4
4 5
5 4
5 4
5 3
5 4
3 4
4 4
5 5
26
5 5
4 4
3 3
5 4
5 4
4 4
5 4
5 5
5 3
5 5
3 3
4 5
5 5
27
4 4
3 3
3 3
4 4
4 4
3 4
5 4
5 4
5 3
4 4
3 2
3 3
4 3
28
4 4
4 4
3 4
5 5
5 5
5 4
5 5
5 5
5 3
5 4
4 4
4 3
4 4
29
5 4
5 4
4 4
5 4
5 5
4 4
5 5
5 5
5 5
5 5
5 5
5 5
5 5
30
3 3
3 4
3 2
4 4
4 4
4 4
5 4
5 4
5 3
3 3
3 2
4 4
5 2
Universitas Sumatera Utara
2. Output Uji Validitas Dan Reliabilitas
Case Processing Summary
N Cases
Valid 30
100,0 Excluded
a
,0 Total
30 100,0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items ,900
26
Universitas Sumatera Utara
Item Statistics
Mean Std. Deviation
N VAR00001
4,1333 ,50742
30 VAR00002
4,0000 ,52523
30 VAR00003
3,9000 ,60743
30 VAR00004
4,1000 ,48066
30 VAR00005
3,8333 ,59209
30 VAR00006
3,9333 ,69149
30 VAR00007
4,3333 ,60648
30 VAR00008
4,2000 ,48423
30 VAR00009
4,3333 ,47946
30 VAR00010
4,0667 ,52083
30 VAR00011
3,9000 ,40258
30 VAR00012
4,0667 ,44978
30 VAR00013
4,7000 ,46609
30 VAR00014
4,2000 ,55086
30 VAR00015
4,6000 ,62146
30 VAR00016
4,3000 ,53498
30 VAR00017
4,5000 ,50855
30 VAR00018
3,4000 ,85501
30 VAR00019
4,6667 ,54667
30 VAR00020
4,1667 ,64772
30 VAR00021
3,6667 ,60648
30 VAR00022
3,5000 ,93772
30 VAR00023
4,0333 ,41384
30 VAR00024
3,9667 ,76489
30 VAR00025
4,1333 ,68145
30 VAR00026
4,0000 ,74278
30
Universitas Sumatera Utara
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total
Correlation Cronbachs
Alpha if Item Deleted
VAR00001 102,5000
65,293 ,471
,897 VAR00002
102,6333 65,137
,472 ,897
VAR00003 102,7333
62,754 ,654
,893 VAR00004
102,5333 66,051
,401 ,898
VAR00005 102,8000
65,131 ,411
,898 VAR00006
102,7000 64,493
,400 ,898
VAR00007 102,3000
64,631 ,453
,897 VAR00008
102,4333 65,495
,470 ,897
VAR00009 102,3000
65,114 ,526
,896 VAR00010
102,5667 65,289
,458 ,897
VAR00011 102,7333
66,685 ,390
,898 VAR00012
102,5667 66,392
,385 ,898
VAR00013 101,9333
66,340 ,376
,898 VAR00014
102,4333 65,289
,429 ,897
VAR00015 102,0333
64,999 ,402
,898 VAR00016
102,3333 63,609
,647 ,893
VAR00017 102,1333
65,775 ,410
,898 VAR00018
103,2333 62,944
,423 ,899
VAR00019 101,9667
65,413 ,419
,898 VAR00020
102,4667 63,706
,511 ,896
VAR00021 102,9667
63,206 ,606
,894 VAR00022
103,1333 61,568
,473 ,898
VAR00023 102,6000
66,248 ,444
,897 VAR00024
102,6667 59,747
,768 ,889
VAR00025 102,5000
62,948 ,555
,895 VAR00026
102,6333 60,999
,678 ,891
Universitas Sumatera Utara
3. Tabulasi Regresi N