PENUTUP KINERJA Jurnal Bisnis dan Ekonomi.

Pengaruh Stimuli Lingkungan dan Fasilitas Pembayaran Terhadap Tingkat Emosi Konsumen Yasintha Soelasih 117 5 Pengujian hipotesis 8 H8 : Pendidikan memoderasi hubungan antara fasilitas pembayaran dengan tingkat emosi konsumen Hasil uji T terlihat bahwa nilai signiikan sebesar 0,977 dengan nilai t hitung sebesar -0,029. Nilai signiikan lebih besar dari 0,05, sehingga dapat dinyatakan bahwa H 8 tidak dapat diterima. Artinya variabel pendidikan tidak memoderasi hubungan antara fasilitas pembayaran dengan tingkat emosi konsumen. 6 Pengujian hipotesis 9 H9 : Status pernikahan memoderasi hubungan antara fasilitas pembayaran dengan tingkat emosi konsumen Hasil uji T terlihat bahwa nilai signiikan 0,107 dengan nilai t hitung sebesar -1,622. Nilai signiikan lebih besar dari 0,05, sehingga dapat dinyatakan bahwa H 9 tidak dapat diterima. Artinya variabel status pernikahan tidak memoderasi hubungan antara fasilitas pembayaran dengan tingkat emosi konsumen.

5. PENUTUP

Hasil analisis diatas menunjukkan bahwa ada pengaruh antara variabel stimuli lingkungan dan tingkat emosi konsumen terhadap pembelian tidak terencana untuk produk fashion sedangkan variabel fasilitas pembayaran tidak berpengaruh terhadap pembelian tidak terencana untuk produk fashion. Variabel moderating pendidikan dan status pernikahan tidak dapat memoderasi hubungan antara stimuli lingkungan dan tingkat emosi konsumen, begitu juga variabel moderating pendidikan dan status pernikahan tidak dapat memoderasi antara fasilitas pembayaran dan tingkat emosi konsumen. DAFTAR PUSTAKA Abratt, Russell; Goodey, Stephen Donald, 1990 Unplanned Buying and In-store Stimuli in Supermarkets. Mana- gerial and Decision Economics, vol. 11. 111-121. Applebaum, William., 1951, Studying customer behavior in retail stores, Journal of Marketing, 16, ABIINFORM Global, pg. 172. Beatty, Sharon E.; Ferrell, M.Elizabeth, 1998, Impulse buying: Modeling it precursors . 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Hausman, A., 2000, A Multi-method Investigation of Consumer Motivations in Impulse Buying Behavior, Journal of Consumer Marketing, Vol.17, pp. 403-419. 118 Volume 15, No.2 September 2011 Horng, Wen-Bing.; Lee, Cheng-Ping.; Chen, Chun-Wen, 2001, Classiication of Age Groups Based on FacialFea- tures, Tamkang Journal of Science and Engineering, Vol. 4, No. 3, Hlm. 183-192. Huang Lin, Chien; Ming Lin, Hung, 2005, An exploration of Taiwanese adolescents’ impulse buying tendency. Adolescence; Spring; 40, 157. http:andayuna.blogspot.com200910batas-batas-lanjut-usia_16.html. John, West C., 1951, Results of Two Years’ of Study Into Impulse Buying, Journal of Marketing. Jan; 15, 000003; ABIINFORM Global pg. 362. Kollat, David T.; Willett, Ronald P., 1969, Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?. Journal of Marketing; Jan, 33, 000001; ABIINFORM Global pg.79-83. _____ ,1967, Customer Impulse Purchasing Behavior. Journal of Marketing Research, 4, pp. 21-31. 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October, pp. 94-97 ______, 1971b, How the Basics of Special Display Affect Sales and Proits. January, pp. 34-40. ______, 1968, Out-of-Stocks Dissappoint Shoppers, Force Switching. November, pp. 26-29. Raju, P.S., 1980, Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior. Journal of Consumer Research, 7, pp. 272-282. Rook, Dennis W., 1987, The Buying Impulse, Journal of Consumer Research, Vol. 14. September, pp. 189-199. Rook, Dennis W.; Fisher, Robert J., 1995, Normative Inluences on Impulse buying Behavior, Journal of Con- sumer Research, Inc. Vol. 22, pp. 305-313. Semuel, Hatane, 2005, Respon Lingkungan Berbelanja sebagai Stimulus Impulse buying pada Toko Serba Ada Toserba Studi Kasus Carrefour Surabaya, Jurnal Manajemen Kewirausahaan, Vo. 7. No. 2, Septem- ber: 152-170. Silvera, David H.; Lavack, Anne M.; Kropp, Fredric, 2008, Impulse buying: the role of affect, social inluence, and subjective wellbeing, Journal of Consumer Marketing 251, pp. 23-33. Stern, Hawkins, 1962, The Signiicance of Impulse Buying Today, Journal of Marketing. Apr; 26,000002ABIIN- FORM Global pp. 59. Kinerja Fiskal Daerah: Kasus Kabupaten dan Kota di Provinsi Daerah Istimewa Yogyakarta Jaka Sriyana 119 KINERJA FISKAL DAERAH: KASUS KABUPATEN DAN KOTA DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA Jaka Sriyana Universitas Islam Indonesia Yogyakarta Email: jakasriyanafe.uii.ac.id Abstract The iscal decentralization policy in Indonesia since 1999 failed to increase local government’s iscal capacity. Although it increases the local government role in planning development, but it’s impact on local economic performance is not yet signiicant. It was hyphotized that iscal performance played an important role to this failure. This paper attempts to anaylize iscal performance, espicially iscal eficiency in among ive local governments in Yogyakarta province. It applies Data Envelopment Analysis DEA to identify the level of iscal eficiency in these districts. The result show that there is a signiicant iscal eficiency disaprity among districs ini Yogyakarta Province. Yogyakarta city has a highest relative eficiency in the period of 2007-2009 comparing to other districts. It implies that all districs should refer to Yogyakarta city to improve their iscal eficiency. Keywords : decentralization, iscal, government, eficiency.

1. PENDAHULUAN