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No Produk Product
30 Bihunku Goreng Special
31 Superior Bihun Beras 250gr
32 Biskuit Growie Export
33 Biskuit WFP HEB 75 g
C. Penjualan TPS Food 2015
Sepanjang 2015, Perseroan telah menjalankan strategi perluasan jaringan distribusi dan penetrasi produk ke pasar
yang secara konsisten dan telah memberikan hasil yang baik. Perseroan menambah 4 empat negara tujuan ekspor sehingga
total negara tujuan ekspor produk Perseroan mencapai 26 negara. Dari sisi domestik, per 31 Desember 2015 Perseroan
telah berhasil menjangkau jumlah kota tujuan distribusi lokal sebanyak 152 kota sebelumnya 121 kota dan telah
memiliki jumlah outlet sekitar 193.568 outlet melalui sekitar 73 grup distributor yang tersebar di Pulau Sumatra, Jawa,
Nusa Tenggara, Kalimantan, Sulawesi, Maluku dan Papua, serta didukung kualitas produk yang prima telah membawa
Perseroan mampu meraih pertumbuhan penjualan yang baik.
TPS Food sukses membukukan penjualan bersih sebesar Rp1.921,82 miliar, jumlah tersebut mengalami pertumbuhan
11,75 atau sebesar Rp202,08 miliar jika dibandingkan dengan tahun sebelumnya sebesar Rp1.719,74 miliar. Kategori
makanan pokok berkontribusi 42,85 dari total penjualan TPS Food. Sementara, kategori makanan konsumsi berkontribusi
sebesar 57,15 dari total penjualan TPS Food. Secara keseluruhan, kontribusi yang diberikan TPS Food terhadap total
penjualan Perseroan mencapai 31,97.
C. Sales of TPS Food in 2015
Throughout 2015, the Company continued to expand its distribution network and carry out product penetration to the
market. Both activities yielded satisfying results. This year, the Company expanded into 4 four new countries to export its
products, making the total export destination countries of the Company to be 26 countries. On domestic front, as of
December 31, 2015, the Company succeeded in increasing the number of local cities for its distribution destination to 152
cities previously 121 cities. Furthermore, the Company owned 193,568 outlets through around 73 distributor groups spread
across Sumatera, Java, Nusa Tenggara, Kalimantan, Sulawesi, Maluku and Papua islands. Coupled with the premium quality
of the Company’s product, all these factors were able to bring the Company to achieve better performance in sales.
TPS Food was able to book net sales of Rp1,921.82 billion. The amount increased by 11.75 or Rp202.08 billion from the
net sales of 2014 recorded at Rp1,719.74 billion. Basic food category contributed 42.85 from total sales of TPS Food,
while consumer food category contributed 57.15 from total sales of TPS Food. Overall, TPS Food managed to contribute
31.97 to the Company’s total sales of 2015.
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Laporan Tahunan 2015
TINJauaN seGmeN usaHa Tps rIce
OVERVIEW ON BUSINESS SEGMENT OF TPS RICE
dIvIsI Beras -Tps rIce
Rice Division - TPS Rice
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A. Pengembangan Usaha
