Speaker Meaning Emma Watson’s HeForShe Speech
Context Context of
Situation
Context of Socio-Cultural
Language –
Classical Rhetoric Pragmatic Analysis
Deixis Cooperative Principles
Perlocutionary acts Speech Acts
Implicature Presupposition
Locutionary acts Illocutionary acts
Searle Classification
Representatives Directives
Comissives Expressives
Declarations Invention
Arrangement Memory
Style Delivery
Introduction Statements of facts
Division Proof
Refutation Conclusion
Figure 2. The Analytical Construct of The Analysis in Emma Watson’s HeForShe
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CHAPTER III RESEARCH METHOD
A. Research Design
This study is a descriptive-qualitative research. This type of research demands the researcher to engage in deep analysis of the subjective
experience in conducting the research and analyzing the data Johnson, 2008; Lodico, 2010; Litosseliti, 2010. It also demands to collect and
summarize the data mostly with narratives or verbal methods such as observations, interviews, and document analysis. A qualitative research also
considerably means as a type of research which analyses some phenomena. However, it is believed that the full understanding of phenomena is
dependent on the context situation, so that it demands the deeper analysis in doing the research.
Meanwhile, a descriptive research is a method that deals with the possibilities to solve an actual problem by collecting, classifying, analyzing,
and interpreting data. In interpreting the data, the researcher used theories to analyze the patterns observed. Certain theories were utilized as the basic
foundation of analyzing the research. In conclusion, this type of research seeks to describe or explain why a phenomenon happens by doing the data
collection, classification, analysis, and interpretation of the phenomenon. It does not deal with numeric data or variable and its relationship.
This research concerned about providing a description of a phenomenon. The phenomenon acknowledged in this research was one of
the great speeches in the world. The speech was Emma Watson’s HeForShe.
As it has been mentioned that natural setting has become one of the characteristics of a qualitative research. This research also took a natural
setting which means it naturally happened without any intervention from the researcher.
The last thing about this research is how this research was conducted. The scientific approach was employed in order to do this research. It was
conducted from February 2015 until October 2015. T
he video of Emma Watson’s HeForShe and its transcript were used as the main object to be analyzed. The background knowledge of the speaker,
the topic, the place, and the occasion as well as its atmosphere which were deployed as the context, were also employed in this research to obtain the
deep analysis. This study
focused on finding the types of speech acts based on Searle’s classification, finding the context situation which was influential in the
speech and explaining the types of the arrangement of the classical rhetoric in
Emma Watson’s HeForShe.
B. Data Preparation
1. Object of The Research, Data and Source of Data
The object of this study was the speech of Emma Watson in the UN on September 20
th
, 2014 entitled HeForShe. The data were in the form of words, phrases, utterances, and discourse uttered by her in the speech.
The source of the data was the video of HeForShe Speech which was
