Data Collection Research Procedure

formulated right after the observation is conducted. After making hypotheses, they are examined by further data collection and used for a given setting or context. The researcher undertook some steps during the data collection such as watching the videos of the speech, finding the transcript, making data sheets, and categorizing the data in the data sheets. The collection of the data was conducted through the document analysis. It was not possible for the researcher to conduct an interview since the speaker was the Hollywood artist. It was very difficult to meet personally and to undergo the extra distance which all of these points, even if they were possible, it would charge a very big amount of money. Nonetheless, the researcher got the benefit from the advance of technology nowadays which supported the researcher in analyzing the data. Therefore, the information which was needed in this research can still be gained through the media easily. Other documents which support this research were also collected in order to have a deep learning process and interpretations. This technique of collecting data was a non-interactive technique because it did not involve the researcher interacting with subjects who were being studied. The steps that are taken while collecting the data collection were a. retrieving the video of the speech which will be the source of the data form; b. retrieving the speech transcript form; c. watching and re-watching the video to find the relevant data; d. identifying the words, phrases, utterances, or discourse in the interview with a support of the transcript; e. recording the data into the data sheet; and f. analyzing the data.

2. Techniques of Data Analysis

The data analysis of this research was divided into some steps as follows: a. identifying the speech and selecting it as data after watching and rewatching the video comprehensively; b. classifying the data into raw data that further it was categorised based on the data sheets provided; c. classifying the kinds of speech acts in the speech video; d. analyzing context situations involved and explaining the arrangements of classical rhetoric in Emma Watson’s HeForShe; and e. drawing conclusions after making the written report of the analysis.

3. Data Trustworthiness

This research was principally using credibility, dependability and conformability as to check the trustwothiness of the data. To deal with the credibility of the data, the researcher presented deep and detailed information of the data, so that the data could be considered credible. While to check on the dependability, it is needed to read and re-read the data and to examine the process of the data collection and the data analysis by matching the research questions with the results. In conformability, the researcher aimed to measure whether the data findings and its interpretation were truly based on the obtained data. It is also needed to use a triangulation technique to confirm the evidence and to achieve the conformability. Based on Lodico 2010: 189 triangulation is the process of comparing different source of data or perspective of different participants. Triangulation can be conducted by studying linguistics, which was done by seeking for an affirmation from articles, journals and books, and consulting the data with a lecturer as the thesis supervisor and students who study linguistics. The students were Nurhidayah Permata Nurani a student of English Education Department in State University of Yogyakarta and Annisa Laura Maretha, S.Pd a student of English for Professional Development in Mae Fah Luang University of Chiang Rai, Thailand.