Introduction The data findings of the Arrangements of Classical Rhetoric presented
This addressing was also meant to be used as an introduction in Emma’s speech. As we know, this speech could also be accessed
through internet streaming. It made Emma realized that her audience were not only those who were in the hall but also the people outside the
hall who could be the international society such as teachers, students, employers, farmers, housewife, the youths and the old men and so forth.
Emma gave this as her introduction, so that they could also know who attended the speech and the condition inside the hall. Therefore, the
people outside could understand the context situation happened there.
Today, we are launching a campaign called HeForShe. I am reaching out to you because we need your help. We want to end gender
inequality and to do this, we need everyone involved. This is the first campaign of its kind at the UN. We want to try and galvanize as many
men and boys as possible to be advocates for change. And we dont just want to talk about it. We want to try and make sure that its
tangible. SP100.16-00.50
In the utterances above, Emma wanted to be clear and straightforward in telling the audience the topic and the purpose of her
speech. This was very effective because at the very first place the audience knew exactly what the main speech would be about and it
made them easy to follow her speech. Emma announced that the day she delivered the speech was the
launching day for HeForShe movement. Therefore, the utterance above was clear to give the audience portrayal that the whole speech was all
about the campaign of the movement. Another significant point was that how Emma also said that this was the first gender movement at the UN.
It means that this movement is very special. Thus, this information made the audience attracted to know more and keep listening to the speech.
Emma looked very bold with her statements about the goal of the movement which was to invite as many men and boys as she could to
join the movement to make a change. The goal of this movement was to make a change, to deconstruct the gender stereotypes that exist in the
status quo.