Introduction The data findings of the Arrangements of Classical Rhetoric presented
                                                                                This  addressing  was  also  meant  to  be  used  as  an  introduction  in Emma’s  speech.  As  we  know,  this  speech  could  also  be  accessed
through  internet  streaming.  It  made  Emma  realized  that  her  audience were not only those who were in the hall but also the people outside the
hall who  could be the international  society such  as teachers, students, employers, farmers, housewife, the youths and the old men and so forth.
Emma gave this as her introduction, so that they could also know who attended  the  speech  and  the  condition  inside  the  hall.  Therefore,  the
people outside could understand the context situation happened there.
Today, we are launching a campaign called HeForShe. I am reaching out to you because we need your help. We want to end gender
inequality and to do this, we need everyone involved. This is the first campaign of its kind at the UN. We want to try and galvanize as many
men and boys as possible to be advocates for change. And we dont just want to talk about it. We want to try and make sure that its
tangible. SP100.16-00.50
In  the  utterances  above,  Emma  wanted  to  be  clear  and straightforward in telling the audience the topic and the purpose of her
speech.  This  was  very  effective  because  at  the  very  first  place  the audience  knew  exactly  what  the  main  speech  would  be  about  and  it
made them easy to follow her speech. Emma  announced  that  the  day  she  delivered  the  speech  was  the
launching day for HeForShe movement. Therefore, the utterance above was clear to give the audience portrayal that the whole speech was all
about the campaign of the movement. Another significant point was that how Emma also said that this was the first gender movement at the UN.
It means that this movement is very special. Thus, this information made the audience attracted to know more and keep listening to the speech.
Emma looked very bold  with  her statements about  the goal  of the movement which was to invite as many men and boys as she could to
join the movement to make a change. The goal of this movement was to make a change, to deconstruct the gender stereotypes that exist in the
status quo.
                