Realization of the Use of Public Offering Proceeds

Realization of the Use of Public Offering Proceeds

Pada tahun 2017, Perseroan tidak melakukan penawaran In 2017, the Company did not conduct any public offering, umum apa pun, baik obligasi maupun saham. Penawaran

neither bonds nor shares. The last public offering conducted umum terakhir yang dilaksanakan oleh Perseroan adalah

by the Company was Limited Public Offering I Year 2013 Penawaran Umum Terbatas I Tahun 2013 kepada Para

(Right Issue), which already had effective statement Pemegang Saham dalam Rangka Penerbitan Hak Memesan

from the Indonesia Financial Services Authority (OJK) on Efek Terlebih Dahulu yang telah mendapat pernyataan efektif

March 28, 2013, and was carried out from April 12, 2013 to dari Otoritas Jasa Keuangan (OJK) pada tanggal 28 Maret

April 18, 2013.

2013, dan telah dilaksanakan pada tanggal 12 April 2013 hingga 18 April 2013.

Perseroan telah melaporkan penggunaan dana hasil The Company has reported the use of proceeds from the penawaran umum ke OJK melalui surat Perseroan No. 445/

public offering to OJK by the Company’s letter No. 445/ CorSec/SAS/VII/2013.TRIM tertanggal 5 Juli 2013 perihal

CorSec/SAS/VII/2013.TRIM dated July 5, 2013 concerning Penyampaian Laporan Realisasi Penggunaan Dana Hasil

Submission of Report on Realization of Utilization of Proceeds Penawaran Umum Terbatas I per Juni 2013 dalam rangka

from the Limited Public Offering I as of June 2013 in order to memenuhi Peraturan Bapepam - LK No. X.K.4 tentang

comply with Bapepam - LK Regulation No. X.K.4 concerning Laporan Realisasi Penggunaan Dana Hasil Penawaran Report on Realization of Utilization of Proceeds from Public

Umum.

Offering.

Seluruh dana hasil Penawaran Umum telah dipergunakan All the proceeds from the Public Offering have been sesuai dengan rencana penggunaan dana hasil penawaran

used in accordance with the plan of the use of proceeds umum, yaitu pembayaran pinjaman subordinasi dan from the public offering, which are repayment of penambahan modal kerja.

subordination loan and additional working capital.

INTRODUCTION

REPORT FROM THE

Aspek Pemasaran

Marketing Aspect

Untuk mendukung kegiatan penjualan produk dan layanan, To support product and service sales activities, the Company Perseroan terus menjalankan berbagai strategi dan kegiatan

implements marketing strategy and activities consistently pemasaran secara konsisten untuk terus memperkuat brand

to strengthen brand image of the Company’s products image produk dan layanan Perseroan untuk mempertahakan

and services to maintain and increase trust from clients. dan meningkatkan kepercayaan nasabah. Dalam implementasi

In implementing marketing activities, we conduct kegiatan pemasaran, kami melakukan segmentasi nasabah

client segmentation first in order to clearly identify terlebih dahulu untuk mengetahui kebutuhan dan preferensi

clients’ needs and preferences, as well as to understand nasabah secara jelas, serta memahami kondisi industri dan

industry conditions and competition to ensure effective persaingan untuk memastikan strategi pemasaran yang

marketing strategies.

efektif. Selama tahun 2017, Perseroan melakukan kegiatan pemasaran

Throughout 2017, the Company organized marketing untuk memperkuat corporate image dan menawarkan produk

activities to strengthen corporate image and to offer dan layanannya antara lain dengan:

products and services through activities as follows:

1. Mengoptimalkan situs web Perseroan dan anak 1. Actively optimizing the website of the Company and perusahaan Perseroan secara aktif dengan menyajikan

subsidiary by providing information about the Company, informasi korporasi, produk dan layanan, serta program-

products and services as well as marketing program; program pemasaran;

2. Utilizing the Company’s social media accounts such

2. Memanfaatkan media sosial Perseroan seperti Instagram as Instagram to have interaction with clients and the untuk berinteraksi dengan nasabah dan masyarakat luas

public about products and services as well as investment mengenai produk dan layanan, juga edukasi investasi;

education;

3. Memasang iklan di online media dalam peluncuran

3. Placing advertisements at online media in Trimegah Trimegah Investment App (Trima).

Investment App (Trima) launching.

Untuk meningkatkan relationship dengan nasabah institusi, To improve relationship with institutional clients, Perseroan secara berkala menyelenggarakan pertemuan

the Company organized meetings with the clients regularly dengan nasabah yang dikemas dalam acara Investor Gathering

packaged as Investor Gathering or Investor Forum events. atau Investor Forum. Acara ini ditujukan untuk memberikan

The events were aimed to inform investment update, update, analisis dan pandangan investasi kepada nasabah.

analysis and perspective to the clients. The Company also Perseroan juga secara rutin melakukan kunjungan ke nasabah,

organized regular visit to the clients, especially institutional terutama nasabah institusi, dengan dukungan Tim Research

clients, supported by Research Team in presenting recent Perseroan yang secara mendalam menyampaikan update dan