Variabel Atribut Produk HASIL DAN PEMBAHASAN

Lampiran 1. Hasil Uji Validitas Kuesioner Uji validitas dikatakan valid apabila nilai r yang diperoleh dari hasil perhitungan lebih besar dari nilai r tabel yang digunakan dengan tingkat signifikansi sebesar 5 adalah 0,361.

a. Variabel Atribut Produk

Correlations A1 A2 A3 A4 A5 A6 A7 A8 A9 Total A1 Pearson Correlation 1 .532 .286 .300 .135 .565 .466 -.029 -.010 .536 Sig. 2-tailed .002 .126 .108 .478 .001 .009 .881 .957 .002 N 30 30 30 30 30 30 30 30 30 30 A2 Pearson Correlation .532 1 .430 .494 .253 .436 .291 .212 .052 .633 Sig. 2-tailed .002 .018 .005 .178 .016 .119 .261 .786 .000 N 30 30 30 30 30 30 30 30 30 30 A3 Pearson Correlation .286 .430 1 .770 .565 .634 .182 .216 .213 .749 Sig. 2-tailed .126 .018 .000 .001 .000 .335 .251 .258 .000 N 30 30 30 30 30 30 30 30 30 30 A4 Pearson Correlation .300 .494 .770 1 .545 .729 .322 .400 .282 .843 Sig. 2-tailed .108 .005 .000 .002 .000 .083 .028 .130 .000 N 30 30 30 30 30 30 30 30 30 30 A5 Pearson Correlation .135 .253 .565 .545 1 .443 .251 .372 .200 .666 Sig. 2-tailed .478 .178 .001 .002 .014 .180 .043 .289 .000 N 30 30 30 30 30 30 30 30 30 30 A6 Pearson Correlation .565 .436 .634 .729 .443 1 .359 .350 .336 .835 Sig. 2-tailed .001 .016 .000 .000 .014 .051 .058 .069 .000 N 30 30 30 30 30 30 30 30 30 30 A7 Pearson Correlation .466 .291 .182 .322 .251 .359 1 .227 -.145 .498 Sig. 2-tailed .009 .119 .335 .083 .180 .051 .228 .445 .005 N 30 30 30 30 30 30 30 30 30 30 A8 Pearson Correlation -.029 .212 .216 .400 .372 .350 .227 1 .569 .584 Sig. 2-tailed .881 .261 .251 .028 .043 .058 .228 .001 .001 N 30 30 30 30 30 30 30 30 30 30 A9 Pearson Correlation -.010 .052 .213 .282 .200 .336 -.145 .569 1 .437 Sig. 2-tailed .957 .786 .258 .130 .289 .069 .445 .001 .016 N 30 30 30 30 30 30 30 30 30 30 Total Pearson Correlation .536 .633 .749 .843 .666 .835 .498 .584 .437 1 Sig. 2-tailed .002 .000 .000 .000 .000 .000 .005 .001 .016 N 30 30 30 30 30 30 30 30 30 30 Correlation is significant at the 0.01 level 2 -tailed. Correlation is significant at the 0.05 level 2-tailed. Lanjutan Lampiran 1. b. Variabel Harga Correlations C1 C2 C3 Total C1 Pearson Correlation 1 .587 .693 .821 Sig. 2-tailed .001 .000 .000 N 30 30 30 30 C2 Pearson Correlation .587 1 .769 .890 Sig. 2-tailed .001 .000 .000 N 30 30 30 30 C3 Pearson Correlation .693 .769 1 .946 Sig. 2-tailed .000 .000 .000 N 30 30 30 30 Total Pearson Correlation .821 .890 .946 1 Sig. 2-tailed .000 .000 .000 N 30 30 30 30 Correlation is significant at the 0.01 level 2 -tailed.

c. Variabel Minat Beli Ulang