THEORY AND HYPOTHESES DEVELOPMENT

The 2015 International Conference of Management Sciences ICoMS 2015, April 23, UMY, Indonesia | 95 establish a strong relationship with his alma mater. Even in the long run allow private universities to understand the expectations and needs of the student and can further improve the quality of service. The existence of the provision of effective communication and information and quality services is expected to increase the confidence of students who eventually will create a strong commitment is a Relationship Commitment. With regard to the above, the problem in this research is how the influence of communication effectiveness, quality of service and confidence in the Relationship Commitment?. The purpose of this study was to analyze the influence of communication effectiveness, quality of service and confidence in the commitment of the student connectedness UNISBANK Semarang.

2. THEORY AND HYPOTHESES DEVELOPMENT

Discussion of theoretical concepts are the foundation that gives direction and form the theoretical framework theoretical framework research conducted. The substance of the concept of theory and research in turn is the basis for the formation of hypotheses. In a theoretical study will be described also examine the literature on concepts and theory and previous research, which supports and relatively relevant to the research. Theoretical concepts include aspects of communication effectiveness, kualital services, trust and Relationship Commitment. 2.1 Communication Effectiveness influence on the Quality of Service The effectiveness of communication is also greatly affect the quality of service. Improved communication plays a strong role in increasing consumers views on the quality of service Franke, 1988 in Sharma and Patterson 1999. Providing information that is positive and vice versa if the negative information will affect the quality of service that negative perepsi. Clark 1992; Stewarr 1992; and Headley 1992 asserts that the communication is crucial to improve the perceived quality of service, while Benson 1994 states that a financial planning services is a blend of technical knowledge and communication skills. Strong communication skills are needed to give sense to the client to make an investment which later became more confident in accepting financial risk and value added and to help them through the inevitable development of the investment. At the time communication between financial advisors, a client receives information about the status of their current investments, opportunities and risks in the future, and their chances of getting financial benefits expected. Based on it, the frequency and effectiveness of communication, will form the perception of quality of service.

2.2 Communication Effectiveness influence on Trust