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DATA TRY OUT
A. Emotional Branding
1.
Uji Validitas Nomor
Aitem Daya Beda
Koefisien Validitas
Nomor Aitem
Daya Beda Koefisien
Validitas
1 0.390
0.459 15
0.505 0.568
2 0.076
0.181 16
0.393 0.442
3 0.350
0.426 17
0.309 0.375
4 0.400
0.471 18
0.049 0.146
5 0.271
0.353 19
0.416 0.482
6 0.255
0.323 20
0.425 0.476
7 0.403
0.471 21
0.126 0.212
8 0.586
0.627 22
0.505 0.551
9 0.473
0.533 23
0.587 0.648
10 0.483
0.548 24
0.210 0.275
11 0.356
0.438 25
0.268 0.340
12 0.384
0.432 26
0.509 0.567
13 0.562
0.623 27
0.538 0.597
14 0.498
0.559 28
0.469 0.513
2. Indeks Daya Beda Aitem
Case Processing Summary
N Cases
Valid 50
100.0 Excluded
a
.0 Total
50 100.0
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Case Processing Summary
N Cases
Valid 50
100.0 Excluded
a
.0 Total
50 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items .847
28
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total
Correlation Cronbachs
Alpha if Item Deleted
AITEM1 100.76
64.798 .390
.841 AITEM2
101.44 67.680
.076 .855
AITEM3 100.94
64.874 .350
.843 AITEM4
100.46 64.458
.400 .841
AITEM5 101.08
65.708 .271
.846 AITEM6
100.72 66.655
.255 .845
AITEM7 100.70
64.582 .403
.841 AITEM8
100.44 64.251
.586 .837
AITEM9 100.62
64.118 .473
.839 AITEM10
100.10 63.520
.483 .838
AITEM11 100.76
64.390 .356
.843 AITEM12
100.42 66.371
.384 .842
AITEM13 100.98
62.224 .562
.835 AITEM14
100.70 63.561
.498 .838
AITEM15 100.78
63.277 .505
.838 AITEM16
100.62 66.240
.393 .842
AITEM17 100.86
66.123 .309
.844 AITEM18
100.92 68.238
.049 .854
AITEM19 100.72
64.614 .416
.841
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AITEM20 100.52
65.642 .425
.841 AITEM21
100.86 67.511
.126 .850
AITEM22 100.40
64.939 .505
.839 AITEM23
100.82 61.498
.587 .834
AITEM24 100.40
67.265 .210
.846 AITEM25
100.78 66.257
.268 .845
AITEM26 100.62
63.751 .509
.838 AITEM27
100.90 63.031
.538 .836
AITEM28 100.56
65.680 .469
.840
Scale Statistics
Mean Variance
Std. Deviation N of Items
104.44 69.558
8.340 28
B.
Loyalitas Konsumen 1.
Uji Validitas Nomor
Aitem Daya Beda
Koefisien Validitas
Nomor Aitem
Daya Beda Koefisien
Validitas
1 0.508
0.546 9
0.659 0.717
2 0.715
0.771 10
0.517 0.602
3 0.713
0.768 11
0.422 0.509
4 0.622
0.690 12
0.548 0.618
5 0.581
0.634 13
0.426 0.514
6 0.493
0.571 14
0.601 0.660
7 -0.023
0.065 15
0.395 0.483
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8 0.576
0.650 16
0.502 0.581
2. Indeks Daya Beda Aitem
Case Processing Summary
N Cases
Valid 50
100.0 Excluded
a
.0 Total
50 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items .876
16
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total
Correlation Cronbachs
Alpha if Item Deleted
AITEM1 52.10
49.398 .508
.870 AITEM2
52.62 44.608
.715 .859
AITEM3 53.16
44.831 .713
.859 AITEM4
52.70 45.888
.622 .864
AITEM5 52.40
48.490 .581
.867 AITEM6
53.18 47.865
.493 .870
AITEM7 52.92
53.544 -.023
.888 AITEM8
52.90 46.459
.576 .866
AITEM9 52.74
46.156 .659
.863 AITEM10
53.16 46.749
.517 .869
AITEM11 53.04
48.447 .422
.873
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AITEM12 52.98
47.489 .548
.868 AITEM13
52.76 48.309
.426 .873
AITEM14 52.78
47.440 .601
.866 AITEM15
52.96 48.815
.395 .874
AITEM16 53.00
47.551 .502
.870
Scale Statistics
Mean Variance
Std. Deviation N of Items
56.36 53.745
7.331 16
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ANALISA DATA PENELITIAN
1. Uji Lineraritas
Kategori