127
ANALISA DATA PENELITIAN
1. Uji Lineraritas
Universitas Sumatera Utara
128
2. Uji Normalitas
Case Processing Summary
Cases Included
Excluded Total
N Percent
N Percent
N Percent
LOYALITASKONSUMEN EMOTIONALBRANDING
323 100.0
.0 323
100.0
Report
LOYALITASKONSUMEN EMOTIONALBRANDING
Mean N
Std. Deviation
dimension1
23 13.00
1 .
24 15.00
1 .
33 13.50
2 6.364
34 12.00
2 .000
35 11.50
2 3.536
36 12.67
6 1.633
37 11.00
2 1.414
38 12.60
5 3.130
39 12.86
7 2.116
40 11.75
8 .707
41 13.05
20 1.669
42 14.50
20 1.987
43 14.00
21 2.214
44 14.50
16 2.221
45 14.32
34 2.026
46 14.80
30 1.864
47 15.15
27 2.051
48 15.56
39 2.137
Universitas Sumatera Utara
129
49 16.12
17 2.315
50 15.67
15 1.915
51 16.00
8 2.673
52 18.00
8 1.309
53 18.00
10 1.563
54 16.33
3 3.786
55 18.40
5 1.949
56 18.20
5 2.683
57 16.67
3 2.887
58 15.50
2 3.536
59 18.00
1 .
60 20.00
3 .000
Total 14.93
323 2.542
Universitas Sumatera Utara
130
Measures of Association
R R Squared
Eta Eta Squared
LOYALITASKONSUMEN EMOTIONALBRANDING
.548 .300
.620 .385
ANOVA Table
Sum of Squares Df
Mean Square F
Sig. LOYALIT
ASKONS UMEN
EMOTIO NALBRA
NDING Between Groups
Combined 800.491
29 27.603
6.318 .000
Linearity 624.045
1 624.045
142.847 .000
Deviation from Linearity 176.446
28 6.302
1.442 .073
Within Groups 1280.010
293 4.369
Total 2080.502
322
Universitas Sumatera Utara
131
3. Regresi
Variables EnteredRemoved
b
Model Variables
Entered Variables
Removed Method
1 EMOTIONALBR
ANDING
a
. Enter
a. All requested variables entered. b. Dependent Variable: LOYALITASKONSUMEN
Model Summary
b
Model R
R Square Adjusted R
Square Std. Error of the
Estimate 1
.548
a
.300 .298
2.130
a. Predictors: Constant, EMOTIONALBRANDING b. Dependent Variable: LOYALITASKONSUMEN
Universitas Sumatera Utara
132
ANOVA
b
Model Sum of Squares
Df Mean Square
F Sig.
1 Regression
624.045 1
624.045 137.538
.000
a
Residual 1456.457
321 4.537
Total 2080.502
322 a. Predictors: Constant, EMOTIONALBRANDING
b. Dependent Variable: LOYALITASKONSUMEN
Coefficients
a
Model Unstandardized Coefficients
Standardized Coefficients
T Sig.
B Std. Error
Beta 1
Constant 2.681
1.051 2.550
.011 EMOTIONALBRANDING
.267 .023
.548 11.728
.000 a. Dependent Variable: LOYALITASKONSUMEN
Residuals Statistics
a
Minimum Maximum
Mean Std. Deviation
N Predicted Value
8.82 18.70
14.93 1.392
323 Residual
-5.496 6.509
.000 2.127
323 Std. Predicted Value
-4.389 2.706
.000 1.000
323 Std. Residual
-2.580 3.056
.000 .998
323 a. Dependent Variable: LOYALITASKONSUMEN
4. Analisa Data Empirik Emotional Branding