Uji Lineraritas Uji Normalitas Regresi

127 ANALISA DATA PENELITIAN

1. Uji Lineraritas

Universitas Sumatera Utara 128

2. Uji Normalitas

Case Processing Summary Cases Included Excluded Total N Percent N Percent N Percent LOYALITASKONSUMEN EMOTIONALBRANDING 323 100.0 .0 323 100.0 Report LOYALITASKONSUMEN EMOTIONALBRANDING Mean N Std. Deviation dimension1 23 13.00 1 . 24 15.00 1 . 33 13.50 2 6.364 34 12.00 2 .000 35 11.50 2 3.536 36 12.67 6 1.633 37 11.00 2 1.414 38 12.60 5 3.130 39 12.86 7 2.116 40 11.75 8 .707 41 13.05 20 1.669 42 14.50 20 1.987 43 14.00 21 2.214 44 14.50 16 2.221 45 14.32 34 2.026 46 14.80 30 1.864 47 15.15 27 2.051 48 15.56 39 2.137 Universitas Sumatera Utara 129 49 16.12 17 2.315 50 15.67 15 1.915 51 16.00 8 2.673 52 18.00 8 1.309 53 18.00 10 1.563 54 16.33 3 3.786 55 18.40 5 1.949 56 18.20 5 2.683 57 16.67 3 2.887 58 15.50 2 3.536 59 18.00 1 . 60 20.00 3 .000 Total 14.93 323 2.542 Universitas Sumatera Utara 130 Measures of Association R R Squared Eta Eta Squared LOYALITASKONSUMEN EMOTIONALBRANDING .548 .300 .620 .385 ANOVA Table Sum of Squares Df Mean Square F Sig. LOYALIT ASKONS UMEN EMOTIO NALBRA NDING Between Groups Combined 800.491 29 27.603 6.318 .000 Linearity 624.045 1 624.045 142.847 .000 Deviation from Linearity 176.446 28 6.302 1.442 .073 Within Groups 1280.010 293 4.369 Total 2080.502 322 Universitas Sumatera Utara 131

3. Regresi

Variables EnteredRemoved b Model Variables Entered Variables Removed Method 1 EMOTIONALBR ANDING a . Enter a. All requested variables entered. b. Dependent Variable: LOYALITASKONSUMEN Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate 1 .548 a .300 .298 2.130 a. Predictors: Constant, EMOTIONALBRANDING b. Dependent Variable: LOYALITASKONSUMEN Universitas Sumatera Utara 132 ANOVA b Model Sum of Squares Df Mean Square F Sig. 1 Regression 624.045 1 624.045 137.538 .000 a Residual 1456.457 321 4.537 Total 2080.502 322 a. Predictors: Constant, EMOTIONALBRANDING b. Dependent Variable: LOYALITASKONSUMEN Coefficients a Model Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta 1 Constant 2.681 1.051 2.550 .011 EMOTIONALBRANDING .267 .023 .548 11.728 .000 a. Dependent Variable: LOYALITASKONSUMEN Residuals Statistics a Minimum Maximum Mean Std. Deviation N Predicted Value 8.82 18.70 14.93 1.392 323 Residual -5.496 6.509 .000 2.127 323 Std. Predicted Value -4.389 2.706 .000 1.000 323 Std. Residual -2.580 3.056 .000 .998 323 a. Dependent Variable: LOYALITASKONSUMEN

4. Analisa Data Empirik Emotional Branding