Uji Validitas Uji Reliabilitas

2. Hasil Uji Instrumen Variabel Citra Merek Brand Image

a. Uji Validitas

Correlations Keterangan Skor_Total Item_1 Pearson Correlation Sig. 2-tailed N ,469 ,009 30 Valid Item_2 Pearson Correlation Sig. 2-tailed N ,661 ,000 30 Valid Item_3 Pearson Correlation Sig. 2-tailed N ,535 ,002 30 Valid Item_4 Pearson Correlation Sig. 2-tailed N ,630 ,000 30 Valid Item_5 Pearson Correlation Sig. 2-tailed N ,461 ,022 30 Valid Item_6 Pearson Correlation Sig. 2-tailed N ,669 ,000 30 Valid Item_7 Pearson Correlation Sig. 2-tailed N ,417 ,022 30 Valid Item_8 Pearson Correlation Sig. 2-tailed N ,538 ,002 30 Valid Item_9 Pearson Correlation Sig. 2-tailed N ,327 ,078 30 Tidak Valid Item_10 Pearson Correlation Sig. 2-tailed N ,495 ,005 30 Valid Item_11 Pearson Correlation Sig. 2-tailed N ,351 ,057 30 Tidak Valid Item_12 Pearson Correlation Sig. 2-tailed N ,584 ,001 30 Valid Item_13 Pearson Correlation Sig. 2-tailed N ,266 ,155 30 Tidak Valid Item_14 Pearson Correlation Sig. 2-tailed N ,419 ,021 30 Valid Item_15 Pearson Correlation Sig. 2-tailed N ,279 ,135 30 Tidak Valid Item_16 Pearson Correlation Sig. 2-tailed N ,464 ,010 30 Valid Item_17 Pearson Correlation Sig. 2-tailed N ,502 ,005 30 Valid Item_18 Pearson Correlation Sig. 2-tailed N ,612 ,000 30 Valid Item_19 Pearson Correlation Sig. 2-tailed N ,353 ,056 30 Tidak Valid Item_20 Pearson Correlation Sig. 2-tailed N ,406 ,026 30 Valid Item_21 Pearson Correlation Sig. 2-tailed N ,623 ,000 30 Valid Item_22 Pearson Correlation Sig. 2-tailed N ,277 ,139 30 Tidak Valid Item_23 Pearson Correlation Sig. 2-tailed N ,521 ,003 30 Valid Item_24 Pearson Correlation Sig. 2-tailed N ,709 ,000 30 Valid Item_25 Pearson Correlation Sig. 2-tailed N ,686 ,000 30 Valid Skor_Total Pearson Correlation Sig. 2-tailed N 1 30 . Correlation is significant at the 0,01 level 2-tailed . Correlation is significant at the 0,05 level 2-tailed

b. Uji Reliabilitas

Reliability Case Processing Summary N Cases Valid 30 100,0 Excluded a ,0 Total 30 100,0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items ,874 19 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbachs Alpha if Item Deleted Item_1 49,27 37,375 ,487 ,868 Item_2 49,60 35,076 ,619 ,862 Item_3 49,47 36,878 ,550 ,866 Item_4 49,37 36,723 ,609 ,864 Item_5 49,50 38,121 ,317 ,874 Item_6 49,30 36,286 ,728 ,861 Item_7 49,30 37,528 ,447 ,869 Item_8 49,43 37,013 ,538 ,866 Item_9 49,63 36,171 ,419 ,872 Item_10 49,40 36,524 ,391 ,873 Item_11 48,93 38,409 ,314 ,873 Item_12 49,10 38,645 ,341 ,872 Item_13 49,20 38,028 ,327 ,874 Item_14 49,27 36,823 ,458 ,869 Item_15 49,17 39,040 ,237 ,876 Item_16 49,30 35,803 ,636 ,862 Item_17 49,27 36,892 ,563 ,865 Item_18 49,40 36,110 ,693 ,861 Item_19 49,30 35,941 ,689 ,861

3. Hasil Uji Instrumen Variabel Persepsi Biaya Pendidikan