2. Hasil Uji Instrumen Variabel Citra Merek Brand Image
a. Uji Validitas
Correlations Keterangan
Skor_Total Item_1
Pearson Correlation Sig. 2-tailed
N ,469
,009 30
Valid
Item_2 Pearson Correlation
Sig. 2-tailed N
,661 ,000
30 Valid
Item_3 Pearson Correlation
Sig. 2-tailed N
,535 ,002
30 Valid
Item_4 Pearson Correlation
Sig. 2-tailed N
,630 ,000
30 Valid
Item_5 Pearson Correlation
Sig. 2-tailed N
,461 ,022
30 Valid
Item_6 Pearson Correlation
Sig. 2-tailed N
,669 ,000
30 Valid
Item_7 Pearson Correlation
Sig. 2-tailed N
,417 ,022
30 Valid
Item_8 Pearson Correlation
Sig. 2-tailed N
,538 ,002
30 Valid
Item_9 Pearson Correlation
Sig. 2-tailed N
,327 ,078
30 Tidak Valid
Item_10 Pearson Correlation
Sig. 2-tailed N
,495 ,005
30 Valid
Item_11 Pearson Correlation
Sig. 2-tailed N
,351 ,057
30 Tidak Valid
Item_12 Pearson Correlation
Sig. 2-tailed N
,584 ,001
30 Valid
Item_13 Pearson Correlation
Sig. 2-tailed N
,266 ,155
30 Tidak Valid
Item_14 Pearson Correlation
Sig. 2-tailed N
,419 ,021
30 Valid
Item_15 Pearson Correlation
Sig. 2-tailed N
,279 ,135
30 Tidak Valid
Item_16 Pearson Correlation
Sig. 2-tailed N
,464 ,010
30 Valid
Item_17 Pearson Correlation
Sig. 2-tailed N
,502 ,005
30 Valid
Item_18 Pearson Correlation
Sig. 2-tailed N
,612 ,000
30 Valid
Item_19 Pearson Correlation
Sig. 2-tailed N
,353 ,056
30 Tidak Valid
Item_20 Pearson Correlation
Sig. 2-tailed N
,406 ,026
30 Valid
Item_21 Pearson Correlation
Sig. 2-tailed N
,623 ,000
30 Valid
Item_22 Pearson Correlation
Sig. 2-tailed N
,277 ,139
30 Tidak Valid
Item_23 Pearson Correlation
Sig. 2-tailed N
,521 ,003
30 Valid
Item_24 Pearson Correlation
Sig. 2-tailed N
,709 ,000
30 Valid
Item_25 Pearson Correlation
Sig. 2-tailed N
,686 ,000
30 Valid
Skor_Total Pearson Correlation
Sig. 2-tailed N
1 30
. Correlation is significant at the 0,01 level 2-tailed . Correlation is significant at the 0,05 level 2-tailed
b. Uji Reliabilitas
Reliability Case Processing Summary
N Cases
Valid 30
100,0 Excluded
a
,0 Total
30 100,0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items ,874
19
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total
Correlation Cronbachs
Alpha if Item Deleted
Item_1 49,27
37,375 ,487
,868 Item_2
49,60 35,076
,619 ,862
Item_3 49,47
36,878 ,550
,866 Item_4
49,37 36,723
,609 ,864
Item_5 49,50
38,121 ,317
,874 Item_6
49,30 36,286
,728 ,861
Item_7 49,30
37,528 ,447
,869 Item_8
49,43 37,013
,538 ,866
Item_9 49,63
36,171 ,419
,872 Item_10
49,40 36,524
,391 ,873
Item_11 48,93
38,409 ,314
,873 Item_12
49,10 38,645
,341 ,872
Item_13 49,20
38,028 ,327
,874 Item_14
49,27 36,823
,458 ,869
Item_15 49,17
39,040 ,237
,876 Item_16
49,30 35,803
,636 ,862
Item_17 49,27
36,892 ,563
,865 Item_18
49,40 36,110
,693 ,861
Item_19 49,30
35,941 ,689
,861
3. Hasil Uji Instrumen Variabel Persepsi Biaya Pendidikan