47
Divisi ini juga telah melakukan penandatanganan MOU dengan Sirona Dental Company, brand terpercaya dan
terkemuka dari Jerman, untuk melakukan kerjasama distribusi khusus untuk produk dental imaging yaitu
Panoramic Chephalometri dan Dental X-ray. Perseroan merupakan distributor tunggal dari Sirona Dental
Company untuk Imaging Product ini. Penjualannya akan ditargetkan kepada bagian radiologi rumah sakit, klinik,
dan laboratorium baik swasta maupun pemerintah.
Jenis produk yang dipasarkan oleh divisi medical system yaitu,
a. Mobile X-ray; b. General X-ray;
c. Fluoroscopy dan AngiographyCath lab system dari Shimadzu Japan;
d. Computed Radiography; e. Digital Radiography serta PACS Picture Archiving
Communication System dari Fujiilm Japan; f. Dental Imaging Digital 2D 3D;
g. X-ray Dental Unit; dan h. Digital sensor dari Sirona Germany.
Untuk mempertahankan posisi Perseroan di Medical Division, Perseroan akan tetap mempertahankan
aktivitas-aktivitas yang selama ini telah dilakukan seperti :
1. Mencari principal-principal yang terkait dengan medical imaging di bidang radiologi guna
melengkapi roduk-produk imaging yang sudah ada.
This division has also signed a MoU with Sirona Dental Company, a reliable and reputable brand from
Germany, to cooperate in a special distribution for dental imaging products namely Panoramic Chephalometri
Dental X-ray. The Company is the sole distributor of Sirona Dental Company for this Imaging Product. The sale will be
targeted to the hospital radiology department, clinics, and private and government laboratories.
Types of product market by the medical system division, among others:
a. Mobile X-ray b. General X-ray
c. Fluoroscopy and AngiographyCath lab system from Shimadzu Japan
d. Computed Radiography e. Digital Radiography as well as PACS Picture Ar
chiving Communication system from Fujiilm Japan
f. Digital Dental Imaging 2D 3D g. X-ray Dental Unit, and
h. Digital sensor from Sirona Germany
To maintain the Company’s position in Medical Division, the Company will continue to maintain the
activities that has been carried out so far, such as: 1. Looking for principles related with medical
imaging in the ield of radiology to complement existing imaging products
PT Modern Internasional
Company’s Line of Business
48
Melakukan aktivitas pemasaran guna mendorong peningkatan perubahan penerapan teknoligi
digital dalam bidang radiologi dengan produk produk ungulan digital seperti FCR Fuji Computed
Radiography system, DR Digital Radiography system termasuk didalamnya digital dental
imaging Sirona. Intensif melakukan demo-on-site pada target
prospek di rumah sakit atau klinik-klinik serta secara aktif berpartisipasi dalam pameran
peralatan kesehatan baik ditingkat daerah maupun nasional terutama yang diselengarakan
oleh PERSI Perhimpunan Rumah Sakit Seluruh Indonesia seperti Hospital Expo yang
diselengarakan setiap tahun, PDSRI Persatua Dokter Spesialis Radiologi Indonesia pada
kegiatan PIT Pekan Ilmiah Tahunan, pertemuan organisasi PARI Persatuan Ahli Radiograi
Indonesia, serta organisasi atau perkumpulan
bidang kesehatan terkait lainnya. Mengadakan pameran dan open house secara
rutin dengan menyediakan showroom serta unit demo yang memadai.
Meningkatkan kemampuan sumber daya manusia baik pada sales force maupun after sales
service melalui pelatihan secara berkala dalam rangka memberikan pelayanan yang terbaik
kepada pelanggan. Perform marketing activities in order to support
the improvement of change in digital technology implementation in the ield of radiology with
featured digital products such as FCR Fuji Com puted Radiography system, DR Digital Radiogra
phy system and also Sirona digital dental imaging.
Intensively perform on-site-demonstration on the prospect target at the hospital or clinics, as
well as actively participate in the exhibition of medical equipment at both local and national
level, especially one that is held by PERSI Indonesian Hospital Association, like Hospital
EXPO which is held once a year, PDSRI Indonesian Radiology Specialist Association on
PIT Annual Scientiic Week, PARI Indonesian Radiography Experts Association meeting, and
other related organization in the ield of health.
Holding open house events and exhibitions regularly by providing showrooms and adequate
demo units. Increasing the capacity of human resources in
both the sales force and after sales services through regular trainings in order to provide the
best service to customers. 2.
3.
4. 5.
2.
3.
4. 5.
PT Modern Internasional
Company’s Line of Business
49
Company’s Line of Business
b. Divisi Bisnis Lainnya
Divisi ini terdiri dari segmen Graphic Art yang berorientasi pada cost saving solution dalam bisnis
pre-press printing untuk pelanggan-pelanggan yang bergerak di komersial printing, publishing
printing dan packaging printing. Pada prinsipnya divisi Graphic Art memiliki “one stop solution printing”
yang menyediakan produk-produk berkualitas tinggi dengan harga bersaing di pasar.
Di dalam bisnis ini juga terdapat segmen Digital Photo Imaging dengan produk-produk yang dihasilkan
sebagai berikut:
b. Other Business Division
This division consists of Graphic Art BusinessSegment which focuses on cost-saving solution in pre-press printing for
customers whose business is engage in commercial printing, publishing printing and packagin printing.
In principle, this division has “one stop solution printing” which provide high quality product
with competitive price in the market.
In this other business, there is also Digital Photo Imaging Segment, with the product line up as follows:
Produk yang memberikan keuntungan yang tinggi seperti kanvas, photobook, dan lainnya
sesuai kebutuhan pelanggan. Menyediakan jajaran produk solusi cetak photo
digital print tanpa bahan kimia seperti Frontier S DX100 yang ramah lingkungan, investasi yang
terjangkau, perawatan yang mudah, dan mem butuhkan ruangan yang tidak besar sehingga
dapat mengurangi biaya operasional pelanggan. Menyediakan jajaran produk Instax Camera
dalam rangka memenuhi permintaan pasar, seperti Instax Mini 25s, Instax Mini 210, Instax Mini
7s Panda, Instax Mini Helo Kitty serta Instax 8s. Produk ini diminati oleh kalangan muda dan
menjadi tren di Indonesia. Memberikan solusi cetak untuk pelanggan yang
mempunyai kebutuhan cetak yang banyak dengan mesin cetak seri Frontier 5500R.
Mengembangkan solusi cetakan untuk pasar studio, outlet dan acara spesial seperti acara ulang
tahun, pernikahan, dan lainnya, dengan produk Products which bring high proits, such as
canvases, photobook, and others in accordance to the customers’ needs.
Lineup of digital print solution without chemical, such as Frontier S DX100, which is
environment-friendly, afordable for investments, easy to be maintained, and capable to reduce
customer operational cost by consuming less space.
Instax Camera line up to meet the market’s demands, such as Instax Mini 25s, Instax Mini
210, Instax Mini 7’s Panda, Instax Mini Hello Kitty, and Instax 8s. These products are popular among
the youth and have become a trend in Indonesia.
Printing Solution with printing machine series Frontier 550R for customers in need of large num
ber of printing. Development of printing solution for market
segment of studio, special outlet, and events such as birthday parties, wedding, and others, with
a. b.
c.
d. e.
a. b.
c.
d. e.
50
Company’s Line of Business
Untuk mempertahankan posisi Perseroan di Graphic Art, Perseroan akan tetap mempertahankan aktivitas-
aktivitas yang selama ini telah dilakukan seperti : To maintain its position in Graphic Art, the Company will
retain the activities that have been carried out such as: Quick Print Station ASK 300 yang menghasilkan
photo print berkualitas. Pelayanan purna jual dengan menawarkan
kontrak service dengan pelanggan yang bertujuan untuk memberikan kepastian pelayanan purna jual.
Menyediakan produk-produk Digital Imaging lainnya, seperti Instax product.
Quick Print Station ASK 300 product capable to produce high quality photo print.
Focus in after sales service by ofering service contract to the customers which aims to provide
guarantee on after sales service. Provide other Digital Imaging products, such as
Instax Products.
Fokus pada cost saving solution untuk pelanggan melalui plate CTP dengan berbagai tingkat
kualitas sesuai dengan kebutuhan pelanggan. 2.Memasarkan produk yang meliputi:
a. Produk peralatan: Thermal Plate Recorder Luxel Series, CTP Plate Processor Grafmac Series, Wide
Printer. b. Produk bahan baku: CTPCTCP Plate, Chemical
Plat Processor dan Tinta UV Sericol. Melakukan presentasi dan demo produk, open
house dan mini roadshow di cabang-cabang besar seperti Yogyakarta, Surabaya dan Makasar.
Berpartisipasi dalam pameran besar seperti FGD Forum Graika Digital.
Mengembangkan solusi yang eisien dan efektif dengan cara mengoptimalkan produksi dan
kualitas serta otomatisasi kontrol dari input sampai dengan output mesin, software, peralatan
kontrol dan consumable sehingga dapat menghasilkan output yang optimal dengan
kualitas yang baik. Focus on cost saving solution for customers
through CTP plate with various levels of quality according to customer requirements.
Market high quality product which include: a. Equipment: Thermal Plate Recorder Luxel
Series, CTP Plate Processor Grafmac Series, Wide format Aquity Digital LED printer dan Flatbed
Printer. b. Consumable: CTPCTCP Plate, Chemical
Plat Processor dan Tinta UV Sericol. 3.Conduct presentations and product demon
strations, open houses and mini roadshow in large branches such as Yogyakarta, Surabaya and
Makassar. Participate in major exhibitions such as FGD
Digital Graphic Forum. Develop an eicient and efective solution by
optimizing the production and quality as well as automation control from the input to the output
engine, software, control equipment and consumables so as to produce the optimum
output with good quality. f.
g. f.
g.
1. 2.
3. 4.
5. 1.
2.
3.
4. 5.
