115
A. Data dan Hasil Survei Iklan
DATA SURVEI IKLAN POTONGAN HARGA YANG MELEKAT PADA KARTU KREDIT
Subjek I
A I
B I
C II
A II
B II
C III
A III
B III
C IV
A IV
B IV
C V
A V
B V
C 1
11 10 13 13 13 13 9
9 9 13 13 13 13 13 13
2 14 11 13
9 12 11 15 12 10 14 15 11 15 15 12
3 12 13 14 14 13 14 11
9 12 13 13 13 15 14 14
4 14 14 15
9 12 14 7
9 8 13 14 14 12 14 14
5
11 12 13 11 12 12 9 10 11
9 11 12 12 13 13
6 12 14 10
8 11 11 10 12 7
8 10 7
9 13 15
7 15 13 13
8 11 12 3
8 7
9 13 10 11 11 12
8 13 14 14 14 10 14 11
8 8 15 14 15 13 14 14
9
13 12 14 12 13 11 12 12 11 12 13 13 13 15 14
10
12 13 13 13 12 13 7
8 7 10 11 10 11 12 13
11 11 12 11 12 11 11
9 9
7 9 10 10 13 13 13
12 13 14 13 14 14 14 11 11 11 12 12 13 13 13 14
13 13 12 11 13 13 12
6 7
6 8 10 11 13 12 13
14
10 10 11 13 9
9 11 9
9 14 14 15 14 13 15
15 9 10 11 11 12 11
9 10 11 12 11 12 11 11 12
16 14 10 12 12 11 11 10
9 10 12 11 10 10 13 13
116
17 15 11 13 15 12 13 14 10 10 13 13 12 14 12 15
18 10 10 11 11 10 10 11 10
9 13 14 12 13 11 13
19 12 12 14 12 14 13
9 11 9 11 13 14 13 14 15
20 8
8 9
8 9 10
6 7
7 9
9 11 12 11 13
21
15 12 15 12 11 15 11 8 11 13 11 13 15 13 15
22 15 15 15 13 14 14 11
9 10 14 14 13 15 15 13
23 8
9 12 10 11 13 10 9 11 12 12 10 13 15 13
24 11 12 13 11 11 11
9 12 9 13 15 11 11 11 12
25 14 12 12 11 13 13 13 11 11 14 12 12 11 11 11
26
13 14 14 13 15 15 12 14 15 12 15 13 13 14 14
27 12 13
9 13 9 12 11 10
9 12 13 13 13 12 14
28 10 10 10 12 13 11 11 13
9 13 11 10 12 15 13
29 8
9 14 11 12 15 6
7 8 10 10 11 14 12 15
30
10 8 12 11
8 13 8
3 7
9 10 7
7 7
7
Keterangan:
Iklan I : Pakaian
Iklan II : Alas Kaki
Iklan III : Barang yang Berkaitan Dengan Hobi Koleksi
Iklan IV : Aksesoris
Iklan V : Produk Perawatan Tubuh Kecantikan
117
DATA SURVEI IKLAN NON-POTONGAN HARGA YANG MELEKAT PADA KARTU KREDIT
Subjek I
A I
B I
C II
A II
B II
C III
A III
B III
C IV
A IV
B IV
C V
A V
B V
C 1
12 10 12 12 12 12 9
8 8 12 12 12 13 13 13
2
15 9 12
9 12 14 15 13 10 15 13 10 15 13 10
3
10 9 10 10
9 11 8
7 9 11
9 10 12 12 12
4
14 14 11 8 12 14
8 11 9 12 13 12 14 14 14
5
9 10 11 10 10 11 6
7 8
8 9
9 10 11 11
6
7 12 9 11 10 12 11 10 10 12
9 7 15 12 15
7
10 11 12 10 11 12 9 10
8 10 10 8 11 10 12
8
10 10 10 11 11 11 8
5 5 11 11
8 12 11 9
9
12 10 10 10 10 9 10
9 10 10 16 12 12 13 13
10
11 11 11 11 10 10 8
7 7 10 10
9 11 12 12
11
10 10 10 10 10 10 9
8 7
8 10 10 11 12 12
12
11 11 11 14 13 14 10 9 11 13
9 12 13 12 14
13
12 13 12 12 12 12 6
7 8 11 12 11 13 12 13
14
13 9 14 11 11 12 13 13 12 13 11 12 11 14 12
15
10 9 10 13 10 13 12
9 9 13 12 10 12 13 13
16
12 9 13 10 11 13 11
9 10 11 14 10 11 13 13
17
15 11 15 13 12 15 10 10 8 13 15 12 15 14 14
118
18
8 10 8
9 7
8 10 9
8 11 14 12 12 10 12
19
9 7 10
9 9 10
4 6
6 11 11 12 14 14 14
20
8 8
9 7
7 8
6 7
6 9
8 8
9 10 10
21
13 12 15 13 14 14 11 9 11 12 10 14 13 12 13
22
13 13 13 11 13 12 10 9
9 14 12 12 14 14 13
23
13 13 13 11 10 10 10 9 11 15 13 13 12 14 14
24
9 12 11 12 12 10 13 9 12 13 12 11
8 9
8
25
11 10 11 7
7 12 10 6
7 13 9
9 7 12 11
26
14 13 13 12 14 12 12 13 13 13 14 14 14 12 14
27
10 9
9 10 9 12 11 11 11 10 12 10 14 13 14
28
13 10 10 11 9 11
9 11 7 11 10 11 13 13 15
29
11 11 13 12 11 14 13 11 10 11 7
6 12 14 9
30
9 9 10 11 10 10
8 8
6 11 9 10
9 7
7
Keterangan:
Iklan I : Pakaian
Iklan II : Alas Kaki
Iklan III : Barang yang Berkaitan Dengan Hobi Koleksi
Iklan IV : Aksesoris
Iklan V : Produk Perawatan Tubuh Kecantikan
119
Reliability
[DataSet0]
Scale: Iklan Potongan Harga Yang Melekat Pada Kartu Kredit
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items .884
15
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total
Correlation Cronbachs
Alpha if Item Deleted
Iklan I A 162.4333
275.495 .467
.881 Iklan I B
162.7333 276.547
.525 .878
Iklan I C 161.9000
279.955 .539
.877 Iklan II A
162.7333 281.582
.453 .881
Iklan II B 162.6667
277.816 .583
.876 Iklan II C
162.0000 291.034
.361 .884
Iklan III A 164.6333
261.689 .546
.878 Iklan III B
164.8333 272.557
.502 .879
Iklan III C 165.0667
269.926 .619
.874 Iklan IV A
162.6667 267.747
.636 .873
Iklan IV B 162.1333
274.189 .630
.874 Iklan IV C
162.6667 268.161
.649 .872
Iklan V A 161.9000
272.990 .619
.874 Iklan V B
161.6333 273.344
.644 .873
Iklan V C 161.1333
286.120 .460
.880
120
Reliability
[DataSet0]
Scale: Iklan Non-Potongan Harga Yang Melekat Pada Kartu Kredit
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items .893
15
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total
Correlation Cronbachs
Alpha if Item Deleted
Iklan I’ A 151.9000
284.507 .752
.878 Iklan I’ B
152.5333 312.395
.462 .890
Iklan I’ C 151.7667
300.185 .636
.884 Iklan II’ A
152.3667 312.654
.454 .890
Iklan II’ B 152.4333
294.875 .697
.881 Iklan II’ C
151.4333 300.875
.611 .884
Iklan III’ A 153.3667
295.826 .494
.890 Iklan III’ B
154.0333 293.689
.630 .883
Iklan III’ C 154.1667
292.626 .660
.882 Iklan IV’ A
151.4667 301.775
.619 .884
Iklan IV’ B 151.8333
303.247 .453
.891 Iklan IV’ C
152.5000 303.017
.523 .888
Iklan V’ A 150.9667
298.723 .565
.886 Iklan V’ B
150.8667 307.706
.543 .887
Iklan V’ C 150.8333
308.557 .416
.892
121
Reliability
[DataSet0]
Scale: Reliabilitas Iklan Potongan Harga Yang Melekat Pada Kartu Kredit
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items .777
5
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total
Correlation Cronbachs
Alpha if Item Deleted
Iklan I C 45.4333
30.323 .535
.741 Iklan II B
46.2000 29.269
.608 .718
Iklan III C 48.6000
27.972 .554
.735 Iklan IV C
46.2000 28.855
.503 .753
Iklan V B 45.1667
29.523 .563
.732
122
Reliability Scale: Reliabilitas Iklan Non-Potongan Harga Yang Melekat
Pada Kartu Kredit
[DataSet0]
Case Processing Summary
N Cases
Valid 30
100.0 Excluded
a
.0 Total
30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items .767
5
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total
Correlation Cronbachs
Alpha if Item Deleted
Iklan I’ C 42.1667
29.178 .659
.684 Iklan II’ B
42.8333 28.833
.642 .688
Iklan III’ C 44.5667
28.944 .547
.722 Iklan IV’ C
42.9000 30.645
.485 .744
Iklan V’ B 41.2667
34.823 .370
.776
123
Lampiran 2.
Data dan Hasil Penelitian Eksperimen
124
B. Data dan Hasil Penelitian Eksperimen
Kategori