124
B. Data dan Hasil Penelitian Eksperimen
Subjek Iklan Diskon Kartu
Kredit Iklan Non-Diskon
Kartu Kredit Kel Perlakuan
S1 21
27 1
S2 67
33 1
S3 56
52 1
S4 31
27 1
S5 42
20 1
S6 6
1 S7
95 17
1 S8
97 42
1 S9
57 45
1 S10
46 17
1 S11
65 41
1 S12
20 10
1 S13
79 32
1 S14
77 76
1 S15
43 16
1 S16
56 30
1 S17
39 18
1 S18
58 30
1 S19
38 59
1 S20
119 80
2 S21
58 52
2
125
S22 14
15 2
S23 43
33 2
S24 119
95 2
S25 78
83 2
S26 98
81 2
S27 89
71 2
S28 57
74 2
S29 116
78 2
S30 69
35 2
S31 99
92 2
S32 18
18 2
S33 48
36 2
S34 39
40 2
S35 77
56 2
S36 101
58 2
S37 128
132 2
S38 84
80 2
126
NPar Tests
[DataSet0]
One-Sample Kolmogorov-Smirnov Test
Diskon Non-Diskon
N 38
38 Normal Parameters
a,b
Mean 64.3947
47.3947 Std. Deviation
31.83024 29.32994
Most Extreme Differences Absolute
.106 .126
Positive .106
.126 Negative
-.069 -.082
Kolmogorov-Smirnov Z .653
.774 Asymp. Sig. 2-tailed
.787 .587
a. Test distribution is Normal. b. Calculated from data.
127
T-Test
[DataSet0]
Paired Samples Statistics
Mean N
Std. Deviation Std. Error Mean
Pair 1 diskon
64.3947 38
31.83024 5.16355
nondiskon 47.3947
38 29.32994
4.75794
Paired Samples Correlations
N Correlation
Sig. Pair 1
diskon nondiskon 38
.785 .000
Paired Samples Test
Paired Differences
t Df
Sig. 2-tailed Mean
Std. Deviation Std. Error Mean
95 Confidence Interval of the Difference
Lower Upper
Pair 1 diskon – nondiskon
17.00000 20.19500
3.27606 10.36207
23.63793 5.189
37 .000
128
Reliability
[DataSet1]
Scale: Reliabilitas Alat Ukur Iklan Potongan Harga Yang Melekat Pada Kartu Kredit
Case Processing Summary
N Cases
Valid 38
100.0 Excluded
a
.0 Total
38 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items .960
5
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total
Correlation Cronbachs
Alpha if Item Deleted
Item 1 50.7105
621.130 .916
.946 Item 2
51.7368 660.145
.885 .951
Item 3 52.7632
680.186 .821
.961 Item 4
51.0000 665.622
.889 .950
Item 5 51.3684
647.536 .928
.944
129
Reliability
[DataSet1]
Scale: Reliabilitas Alat Ukur Iklan Non-Potongan Harga Yang Melekat Pada Kartu Kredit
Case Processing Summary
N Cases
Valid 38
100.0 Excluded
a
.0 Total
38 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items .954
5
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total
Correlation Cronbachs
Alpha if Item Deleted
Item 1 37.2368
541.050 .917
.935 Item 2
38.9737 602.134
.882 .945
Item 3 39.1579
570.028 .849
.947 Item 4
36.3684 520.023
.850 .950
Item 5 37.8421
551.272 .900
.938
130
Perbandingan Mean Empirik dengan Mean Teoritik
1. Perbandingan mean kelompok iklan potongan harga yang melekat pada kartu kredit dengan meanteoritik
One-Sample Statistics
N Mean
Std. Deviation Std. Error Mean
VAR00001 38
64.3947 31.83024
5.16355
One-Sample Test
Test Value = 17.5
t df
Sig. 2-tailed Mean Difference
95 Confidence Interval of the Difference
Lower Upper
VAR00001 9.082
37 .000
46.89474 36.4324
57.3571
2. perbandingan mean kelompok iklan non-potongan harga yang melekat pada kartu kredit dengan mean teoritik
One-Sample Statistics
N Mean
Std. Deviation Std. Error Mean
VAR00002 38
47.3947 29.32994
4.75794
One-Sample Test
Test Value = 17.5
t df
Sig. 2-tailed Mean Difference
95 Confidence Interval of the Difference
Lower Upper
VAR00002 6.283
37 .000
29.89474 20.2542
39.5352
131
3. perbandingan mean keseluruhan subjek dengan mean teoritik
One-Sample Statistics
N Mean
Std. Deviation Std. Error Mean
VAR00001 76
55.8947 31.58210
3.62271
One-Sample Test
Test Value = 17.5
t Df
Sig. 2-tailed Mean Difference
95 Confidence Interval of the Difference
Lower Upper
VAR00001 10.598
75 .000
38.39474 31.1779
45.6116
132
Lampiran 3.
Data dan Hasil Kecenderungan Pembelian Impulsif
133
C. Data Dan Hasil Kecenderungan Pembelian Impulsif
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