Grafik Preferensi Konsumen Minat Beli Metode Grafik Uji Glejser

173

b. Grafik

174

2. Uji Kolmogrov – Smirnov

a. Preferensi Konsumen

One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N 96 Normal Parameters a,,b Mean .0000000 Std. Deviation 1.64560239 Most Extreme Differences Absolute .070 Positive .070 Negative -.066 175 Kolmogorov-Smirnov Z .682 Asymp. Sig. 2-tailed .741 a. Test distribution is Normal. b. Calculated from data.

b. Minat Beli

One-Sample Kolmogorov-Smirnov Test Unstandardized Residual N 96 Normal Parameters a,,b Mean .0000000 Std. Deviation 1.57435880 Most Extreme Differences Absolute .068 Positive .051 Negative -.068 Kolmogorov-Smirnov Z .662 Asymp. Sig. 2-tailed .774 a. Test distribution is Normal. b. Calculated from data.

3. Uji Heteroskedastisitas

a. Metode Grafik

176

b. Uji Glejser

1. Preferensi Konsumen

Coefficients a Model Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta 177 1 Constant -.137 1.376 -.100 .921 Personal Relevance -.148 .078 -.215 -1.896 .061 Interactivity .091 .084 .122 1.082 .282 Message .135 .085 .179 1.589 .116 Brand Familiarity .027 .088 .035 .307 .759 a. Dependent Variable: absut 2. Minat Beli Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 Constant -.408 1.233 -.331 .741 Personal Relevance .060 .070 .099 .857 .394 Interactivity .049 .075 .075 .657 .513 Message -.053 .076 -.079 -.694 .490 Brand Familiarity .075 .079 .109 .950 .344 a. Dependent Variable: absut1

4. Uji Multikolinearitas

Coefficients a Model Unstandardized Coefficients Standardize d Coefficients t Sig. Collinearity Statistics B Std. Error Beta Toleranc e VIF 1 Constant 4.378 2.186 2.002 .048 Personal Relevance .362 .124 .269 2.921 .004 .800 1.251 Interactivity .364 .133 .250 2.732 .008 .813 1.230 Message .277 .135 .188 2.048 .043 .807 1.239 Brand Familiarity .259 .140 .170 1.854 .067 .804 1.244 178 Coefficients a Model Unstandardized Coefficients Standardize d Coefficients t Sig. Collinearity Statistics B Std. Error Beta Toleranc e VIF 1 Constant 4.378 2.186 2.002 .048 Personal Relevance .362 .124 .269 2.921 .004 .800 1.251 Interactivity .364 .133 .250 2.732 .008 .813 1.230 Message .277 .135 .188 2.048 .043 .807 1.239 Brand Familiarity .259 .140 .170 1.854 .067 .804 1.244 a. Dependent Variable: Preferensi Konsumen Coefficients a Model Unstandardized Coefficients Standardiz ed Coefficients t Sig. Collinearity Statistics B Std. Error Beta Toleranc e VIF 1 Constant 5.262 2.092 2.516 .014 Personal Relevance .184 .119 .142 1.551 .124 .800 1.251 Interactivity .232 .127 .166 1.824 .071 .813 1.230 Message .362 .129 .255 2.793 .006 .807 1.239 Brand Familiarity .456 .134 .312 3.412 .001 .804 1.244 a. Dependent Variable: Minat Beli

5. Uji Autokorelasi

1. Preferensi Konsumen

Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson 1 .624 a .389 .363 1.60859 1.999 a. Predictors: Constant, Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Minat Beli

2. Minat Beli

179 Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson 1 .624 a .389 .363 1.60859 1.999 a. Predictors: Constant, Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Minat Beli Model Summary b Model R R Square Adjusted R Square Std. Error of the Estimate Durbin-Watson 1 .583 a .339 .332 1.64615 1.848 a. Predictors: Constant, Preferensi Konsumen b. Dependent Variable: Minat Beli LAMPIRAN 8 OUTPUT ANALISIS REGRESI

1. Uji Signifikansi Simultan Uji – F

ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 159.698 4 39.924 14.122 .000 a Residual 257.261 91 2.827 Total 416.958 95 a. Predictors: Constant, Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Preferensi Konsumen ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 150.157 4 37.539 14.508 .000 a Residual 235.468 91 2.588 180 Total 385.625 95 a. Predictors: Constant, Brand Familiarity, Personal Relevance, Interactivity, Message b. Dependent Variable: Minat Beli ANOVA b Model Sum of Squares df Mean Square F Sig. 1 Regression 130.902 1 130.902 48.306 .000 a Residual 254.723 94 2.710 Total 385.625 95 a. Predictors: Constant, Preferensi Konsumen b. Dependent Variable: Minat Beli

2. Uji Signifikansi Parsial Uji – T

Coefficients a Model Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta 1 Constant 4.378 2.186 2.002 .048 Personal Relevance .362 .124 .269 2.921 .004 Interactivity .364 .133 .250 2.732 .008 Message .277 .135 .188 2.048 .043 Brand Familiarity .259 .140 .170 1.854 .067 a. Dependent Variable: Preferensi Konsumen Coefficients a Model Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta 181 1 Constant 5.262 2.092 2.516 .014 Personal Relevance .184 .119 .142 1.551 .124 Interactivity .232 .127 .166 1.824 .071 Message .362 .129 .255 2.793 .006 Brand Familiarity .456 .134 .312 3.412 .001 a. Dependent Variable: Minat Beli Coefficients a Model Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta 1 Constant 9.635 1.653 5.829 .000 Preferensi Konsumen