MANAJEMEN RISIKO LATAR BELAKANG
RISIKO STRATEGIS Perubahan kondisi ekonomi, sosial dan politik yang signifikan
tentu akan menimbulkan dampak risiko bagi sebuah perusahaan yang berada didalam ruang lingkupnya. Dalam
situasi ini risiko yang dihadapi tentu berbeda-beda bagi setiap perusahaan, banyak faktor eksternal yang relevan maupun
faktor internal perusahaan yang mempengaruhi tingkat risiko yang dihadapi.
Bagi Perseroan yang kegiatan utamanya adalah mendistribusikan produk-produk dari prinsipal luar, ada
beberapa faktor yang secara strategis bisa langsung berpengaruh tehadap kinerja Perseroan bila terjadi perubahan,
yaitu: 1. Penurunan Margin Distribusi
Faktor Risiko: Prinsipal dengan alasan tertentu dapat meminta penurunan
margin distribusi. Penurunan margin distribusi akan menurunkan margin Laba Kotor Perseroan dan dengan
dengan sendirinya akan mengurangi perolehan Laba Bersih Perseroan.
Antisipasi Risiko: Perseroan secara terus menerus berusaha meningkatkan
layanan yang diberikan sehingga selalu dapat memberikan nilai tambah kepada prinsipal dalam bentuk perluasan
jaringan distribusi, penetrasi pasar, trade marketing, merchandising dan sistem informasi yang berguna untuk
merancang strategi dan mengambil keputusan dibidang pemasaran. Pada saat yang bersamaan Perseroan juga
senantiasa berusaha meningkatkan efisiensi pengeluaran biaya-biaya operasional melalui upaya pengelolaan biaya
cost management dengan alat bantu Activity Based Cost Management ABCM dan upaya perbaikan proses bisnis
maupun proses support. 2. Pembatalan Perjanjian Distribusi
Faktor Risiko: Pembatalan perjanjian distribusi dengan alasan apapun
akan serta merta menurunkan volume dan nilai Pendapatan Penjualan Perseroan dan akan berpengaruh terhadap
pencapaian Laba Bersih Perseroan. Antisipasi Risiko:
Ÿ
Meningkatkan jenis dan kualitas layanan sehingga mampu memenuhi kebutuhan dan permintaan prinsipal
secara memuaskan.
Ÿ
Terus menerus melakukan upaya efisiensi biaya sehingga Perseroan menjadi lebih kompetitif dibandingkan dengan
perusahaan distribusi lain atau bahkan jika seandainya prinsipal melakukan distribusi sendiri.
Ÿ
Meningkatkan upaya mencari prinsipal baru yang jenis produknya sesuai dengan kompetensi dan infrastruktur
yang telah dimiliki Perseroan. STRATEGIC RISKS
Significant changes in economic, social and politics will definitely cause certain impacts to the risks of companies
within their scope of environments. In this situation, risks exposures for each company could be difference, there are
many relevant external factors and The Companys internal factors as wel,l which could influence the level of risks they are
facing. As a company whose main activity is distributing products
from outside principals, there are several factors which could strategically have direct influence on the performance of The
Company if there are significant changes occur, like: 1. Distribution Margin Reduction
Risk Factor: With certain reasons, principal may demand for a decrease
in the distribution margin. The reduction of distribution margin will automatically decrease Gross Profit margin of
The Company, and in turn will decrease Net Profit of The Company.
Risks Anticipation: The Company has put efforts to continuously improve
services provided to the principal so that the principal will always get added value from The Company through:
distribution network expansion, market penetration, trade marketing services, merchandising, and information
system that suit the need of principal for strategy design and decision making in marketing. Parallel with that, The
Company also put extra efforts in increasing efficiency in operational costs through cost management by using
Activity Based Cost Management system, and continuously improving business as well as support processes.
2. Cancellation of Distribution Agreement Risk Factor:
The cancellation of distribution agreement, for whatever reason, will automatically reduce volume and value of The
Companys Sales Revenue thus affecting The Companys Net Profit achievement.
Risk Anticipation:
Ÿ
Increasing type and quality of services provided to principals so that they can satisfy the needs and
requirements of the principals.
Ÿ
Continuously seek for costs efficiency in every activity we are doing so that The Company can be more
competitive as compared to other distribution companies or even if the principals do the distribution
themselves.
Ÿ
Increasing efforts in promoting The Company and acquiring new principals with products suitable to The
Companys distribution infrastructures.
Laporan Tahunan Annual Report 2012 PT Tigaraksa Satria Tbk
90