50
50
X5
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Tepat 7
7.1 7.1
7.1 Tepat
26 26.3
26.3 33.3
Sangat Tepat 51
51.5 51.5
84.8 Sangat Tepat Sekali
15 15.2
15.2 100.0
Total 99
100.0 100.0
X6
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Tepat 14
14.1 14.1
14.1 Tepat
22 22.2
22.2 36.4
Sangat Tepat 48
48.5 48.5
84.8 Sangat Tepat Sekali
15 15.2
15.2 100.0
Total 99
100.0 100.0
X7
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Puas 7
7.1 7.1
7.1 Puas
29 29.3
29.3 36.4
Sangat Puas 48
48.5 48.5
84.8 Sangat Puas Sekali
15 15.2
15.2 100.0
Total 99
100.0 100.0
b. Daihatsu Xenia
Variabel Produk
X1
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Besar
9 9.3
9.3 9.3
Besar 66
68.0 68.0
77.3 Sangat Besar
18 18.6
18.6 95.9
Sangat Besar Sekali 4
4.1 4.1
100.0 Total
97 100.0
100.0
X2
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Berbeda
52 53.6
53.6 53.6
Berbeda 39
40.2 40.2
93.8 Sangat Berbeda
6 6.2
6.2 100.0
Total 97
100.0 100.0
X3
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
13 13.4
13.4 13.4
Sesuai 47
48.5 48.5
61.9 Sangat Sesuai
31 32.0
32.0 93.8
Sangat Sesuai Sekali 6
6.2 6.2
100.0 Total
97 100.0
100.0
51
51
X4
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Populer 1
1.0 1.0
1.0 Populer
58 59.8
59.8 60.8
Sangat Populer 25
25.8 25.8
86.6 Sangat Populer Sekali
13 13.4
13.4 100.0
Total 97
100.0 100.0
X5
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Tinggi 25
25.8 25.8
25.8 Tinggi
57 58.8
58.8 84.5
Sangat Tinggi 13
13.4 13.4
97.9 Sangat Tinggi Sekali
2 2.1
2.1 100.0
Total 97
100.0 100.0
X6
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Menarik 9
9.3 9.3
9.3 Menarik
60 61.9
61.9 71.1
Sangat Menarik 24
24.7 24.7
95.9 Sangat Menarik Sekali
4 4.1
4.1 100.0
Total 97
100.0 100.0
X7
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Mewah 24
24.7 24.7
24.7 Mewah
63 64.9
64.9 89.7
Sangat Mewah 10
10.3 10.3
100.0 Total
97 100.0
100.0
X8
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Bervariasi 5
5.2 5.2
5.2 Bervariasi
71 73.2
73.2 78.4
Sangat Bervariasi 21
21.6 21.6
100.0 Total
97 100.0
100.0
X9
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Mewah 8
8.2 8.2
8.2 Hemat
68 70.1
70.1 78.4
Sangat Hemat 21
21.6 21.6
100.0 Total
97 100.0
100.0
X10
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Mudah 3
3.1 3.1
3.1 Mudah
51 52.6
52.6 55.7
Sangat Mudah 43
44.3 44.3
100.0 Total
97 100.0
100.0
52
52
X11
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Nyaman
6 6.2
6.2 6.2
Nyaman 58
59.8 59.8
66.0 Sangat Nyaman
29 29.9
29.9 95.9
Sangat Nyaman Sekali 4
4.1 4.1
100.0 Total
97 100.0
100.0
X12
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Mudah
9 9.3
9.3 9.3
Mudah 64
66.0 66.0
75.3 Sangat Mudah
24 24.7
24.7 100.0
Total 97
100.0 100.0
X13
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Bagus
8 8.2
8.2 8.2
Bagus 74
76.3 76.3
84.5 Sangat Bagus
11 11.3
11.3 95.9
Sangat Bagus Sekali 4
4.1 4.1
100.0 Total
97 100.0
100.0
X14
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
22 22.7
22.7 22.7
Sesuai 51
52.6 52.6
75.3 Sangat Sesuai
24 24.7
24.7 100.0
Total 97
100.0 100.0
Variabel Harga
X1
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Murah
43 44.3
44.3 44.3
Murah 49
50.5 50.5
94.8 Sangat Murah
5 5.2
5.2 100.0
Total 97
100.0 100.0
X2
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Terjangkau
12 12.4
12.4 12.4
Terjangkau 68
70.1 70.1
82.5 Sangat Terjangkau
17 17.5
17.5 100.0
Total 97
100.0 100.0
X3
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Mampu
6 6.2
6.2 6.2
Mampu 86
88.7 88.7
94.8 Sangat Mampu
5 5.2
5.2 100.0
Total 97
100.0 100.0
53
53
X4
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
10 10.3
10.3 10.3
Sesuai 63
64.9 64.9
75.3 Sangat Sesuai
24 24.7
24.7 100.0
Total 97
100.0 100.0
X5
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Ekonomis 6
6.2 6.2
6.2 Ekoomis
61 62.9
62.9 69.1
Sangat Ekonomis 28
28.9 28.9
97.9 Sangat Ekonomis Sekali
2 2.1
2.1 100.0
Total 97
100.0 100.0
X6
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Mudah
23 23.7
23.7 23.7
Mudah 46
47.4 47.4
71.1 Sangat Mudah
28 28.9
28.9 100.0
Total 97
100.0 100.0
X7
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Mudah
6 6.2
6.2 6.2
Mudah 60
61.9 61.9
68.0 Sangat Mudah
29 29.9
29.9 97.9
Sangat Mudah Sekali 2
2.1 2.1
100.0 Total
97 100.0
100.0
X8
Frequency Percent
Valid Percent Cumulative Percent
Valid Bagus
39 40.2
40.2 40.2
Sangat Bagus 37
38.1 38.1
78.4 Sangat Bagus Sekali
21 21.6
21.6 100.0
Total 97
100.0 100.0
X9
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Menguntungkan 26
26.8 26.8
26.8 Menguntungkan
58 59.8
59.8 86.6
Sangat Menguntungkan 11
11.3 11.3
97.9 Sangat Menguntungkan
Sekali 2
2.1 2.1
100.0 Total
97 100.0
100.0
X10
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Bermanfaat 26
26.8 26.8
26.8 Bermanfaat
58 59.8
59.8 86.6
Sangat Bermanfaat 13
13.4 13.4
100.0 Total
97 100.0
100.0
54
54
Variabel Minat Beli Konsumen
X1
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Berminat 11
11.3 11.3
11.3 Berminat
55 56.7
56.7 68.0
Sangat Berminat 25
25.8 25.8
93.8 Sangat Berminat Sekali
6 6.2
6.2 100.0
Total 97
100.0 100.0
X2
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Berminat 14
14.4 14.4
14.4 Berminat
51 52.6
52.6 67.0
Sangat Berminat 26
26.8 26.8
93.8 Sangat Berminat Sekali
6 6.2
6.2 100.0
Total 97
100.0 100.0
X3
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Sesuai 13
13.4 13.4
13.4 Sesuai
58 59.8
59.8 73.2
Sangat Sesuai 18
18.6 18.6
91.8 Sangat Sesuai Sekali
8 8.2
8.2 100.0
Total 97
100.0 100.0
X4
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Berminat 13
13.4 13.4
13.4 Berminat
60 61.9
61.9 75.3
Sangat Berminat 22
22.7 22.7
97.9 Sangat Berminat Sekali
2 2.1
2.1 100.0
Total 97
100.0 100.0
X5
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Berminat 14
14.4 14.4
14.4 Berminat
56 57.7
57.7 72.2
Sangat Berminat 23
23.7 23.7
95.9 Sangat Berminat Sekali
4 4.1
4.1 100.0
Total 97
100.0 100.0
X6
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Berminat 5
5.2 5.2
5.2 Berminat
50 51.5
51.5 56.7
Sangat Berminat 37
38.1 38.1
94.8 Sangat Berminat Sekali
5 5.2
5.2 100.0
Total 97
100.0 100.0
55
55
X7
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Sesuai 4
4.1 4.1
4.1 Sesuai
67 69.1
69.1 73.2
Sangat Sesuai 22
22.7 22.7
95.9 Sangat Sesuai Sekali
4 4.1
4.1 100.0
Total 97
100.0 100.0
X8
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Berminat 4
4.1 4.1
4.1 Berminat
75 77.3
77.3 81.4
Sangat Berminat 16
16.5 16.5
97.9 Sangat Berminat Sekali
2 2.1
2.1 100.0
Total 97
100.0 100.0
X9
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Berminat 34
35.1 35.1
35.1 Berminat
52 53.6
53.6 88.7
Sangat Berminat 8
8.2 8.2
96.9 Sangat Berminat Sekali
3 3.1
3.1 100.0
Total 97
100.0 100.0
X10
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Berminat 37
38.1 38.1
38.1 Berminat
47 48.5
48.5 86.6
Sangat Berminat 13
13.4 13.4
100.0 Total
97 100.0
100.0
X11
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Dipilih 13
13.4 13.4
13.4 Dipilih
60 61.9
61.9 75.3
Sangat Dipilih 17
17.5 17.5
92.8 Sangat Dipilih Sekali
7 7.2
7.2 100.0
Total 97
100.0 100.0
X12
Frequency Percent Valid Percent Cumulative Percent
Valid Kurang Menganjurkan
20 20.6
20.6 20.6
Menganjurkan 53
54.6 54.6
75.3 Sangat Menganjurkan
19 19.6
19.6 94.8
Sangat Menganjurkan Sekali
5 5.2
5.2 100.0
Total 97
100.0 100.0
56
56
Variabel Keluarga
X1
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Menganjurkan 5
5.2 5.2
5.2 Menganjurkan
50 51.5
51.5 56.7
Sangat Menganjurkan 31
32.0 32.0
88.7 Sangat Menganjurkan
Sekali 11
11.3 11.3
100.0 Total
97 100.0
100.0
X2
Frequency Percent Valid Percent
Cumulative Percent
Valid Kurang Bermanfaat
16 16.5
16.5 16.5
Bermanfaat 41
42.3 42.3
58.8 Sangat Bermanfaat
34 35.1
35.1 93.8
Sangat Bermanfaat Sekali 6
6.2 6.2
100.0 Total
97 100.0
100.0
X3
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Penting 2
2.1 2.1
2.1 Penting
58 59.8
59.8 61.9
Sangat Penting 24
24.7 24.7
86.6 Sangat Penting Sekali
13 13.4
13.4 100.0
Total 97
100.0 100.0
X4
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Dipilih 8
8.2 8.2
8.2 Dipilih
41 42.3
42.3 50.5
Sangat Dipilih 38
39.2 39.2
89.7 Sangat Dipilih Sekali
10 10.3
10.3 100.0
Total 97
100.0 100.0
X5
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Sesuai 16
16.5 16.5
16.5 Sesuai
46 47.4
47.4 63.9
Sangat Sesuai 25
25.8 25.8
89.7 Sangat Sesuai Sekali
10 10.3
10.3 100.0
Total 97
100.0 100.0
Variabel Kelompok Rujukan
X1
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Penting 17
17.5 17.5
17.5 Penting
70 72.2
72.2 89.7
Sangat Penting 10
10.3 10.3
100.0 Total
97 100.0
100.0
57
57
X2
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Menganjurkan 28
28.9 28.9
28.9 Menganjurkan
56 57.7
57.7 86.6
Sangat Menganjurkan 13
13.4 13.4
100.0 Total
97 100.0
100.0
X3
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Bermanfaat 22
22.7 22.7
22.7 Bermanfaat
55 56.7
56.7 79.4
Sangat Bermanfaat 20
20.6 20.6
100.0 Total
97 100.0
100.0
X4
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Penting 50
51.5 51.5
51.5 Penting
41 42.3
42.3 93.8
Sangat Penting 6
6.2 6.2
100.0 Total
97 100.0
100.0
X5
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Dipilih 39
40.2 40.2
40.2 Dipilih
49 50.5
50.5 90.7
Sangat Dipiih 9
9.3 9.3
100.0 Total
97 100.0
100.0
X6
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Penting 25
25.8 25.8
25.8 Penting
50 51.5
51.5 77.3
Sangat Penting 20
20.6 20.6
97.9 Sangat Penting Sekali
2 2.1
2.1 100.0
Total 97
100.0 100.0
X7
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Penting 23
23.7 23.7
23.7 Penting
55 56.7
56.7 80.4
Sangat Penting 16
16.5 16.5
96.9 Sangat Penting Sekali
3 3.1
3.1 100.0
Total 97
100.0 100.0
Variabel Keputusan Konsumen
X1
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Sesuai 15
15.5 15.5
15.5 Sesuai
46 47.4
47.4 62.9
Sangat Sesuai 29
29.9 29.9
92.8 Sangat Sesuai Sekali
7 7.2
7.2 100.0
Total 97
100.0 100.0
58
58
X2
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Sesuai 22
22.7 22.7
22.7 Sesuai
56 57.7
57.7 80.4
Sangat Sesuai 14
14.4 14.4
94.8 Sangat Sesuai Sekali
5 5.2
5.2 100.0
Total 97
100.0 100.0
X3
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
13 13.4
13.4 13.4
Sesuai 56
57.7 57.7
71.1 Sangat Sesuai
23 23.7
23.7 94.8
Sangat Sesuai Sekali 5
5.2 5.2
100.0 Total
97 100.0
100.0
X4
Frequency Percent Valid Percent Cumulative Percent
Valid Kurang Dipertimbangkan
8 8.2
8.2 8.2
Dipertimbangkan 61
62.9 62.9
71.1 Sangat Dipertimbangkan
23 23.7
23.7 94.8
Sangat Dipertimbangkan Sekali
5 5.2
5.2 100.0
Total 97
100.0 100.0
X5
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Tepat 10
10.3 10.3
10.3 Tepat
36 37.1
37.1 47.4
Sangat Tepat 36
37.1 37.1
84.5 Sangat Tepat Sekali
15 15.5
15.5 100.0
Total 97
100.0 100.0
X6
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Tepat 8
8.2 8.2
8.2 Tepat
38 39.2
39.2 47.4
Sangat Tepat 36
37.1 37.1
84.5 Sangat Tepat Sekali
15 15.5
15.5 100.0
Total 97
100.0 100.0
X7
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Puas 13
13.4 13.4
13.4 Puas
32 33.0
33.0 46.4
Sangat Puas 42
43.3 43.3
89.7 Sangat Puas Sekali
10 10.3
10.3 100.0
Total 97
100.0 100.0
59
59
Lampiran 5: Hasil Statistik Regresi Berganda
a. Toyota Avanza
