39
39
f. Validitas Kuesioner Variabel Keputusan Membeli Daihatsu Xenia
Correlations
1.000 .896
.896 .826
.808 .794
.821 .939
. .000
.000 .000
.000 .000
.000 .000
30 30
30 30
30 30
30 30
.896 1.000
.866 .764
.664 .645
.694 .843
.000 .
.000 .000
.000 .000
.000 .000
30 30
30 30
30 30
30 30
.896 .866
1.000 .784
.784 .811
.855 .924
.000 .000
. .000
.000 .000
.000 .000
30 30
30 30
30 30
30 30
.826 .764
.784 1.000
.825 .841
.740 .874
.000 .000
.000 .
.000 .000
.000 .000
30 30
30 30
30 30
30 30
.808 .664
.784 .825
1.000 .985
.893 .933
.000 .000
.000 .000
. .000
.000 .000
30 30
30 30
30 30
30 30
.794 .645
.811 .841
.985 1.000
.911 .939
.000 .000
.000 .000
.000 .
.000 .000
30 30
30 30
30 30
30 30
.821 .694
.855 .740
.893 .911
1.000 .938
.000 .000
.000 .000
.000 .000
. .000
30 30
30 30
30 30
30 30
.939 .843
.924 .874
.933 .939
.938 1.000
.000 .000
.000 .000
.000 .000
.000 .
30 30
30 30
30 30
30 30
Correlation Coefficie Sig. 1-tailed
N Correlation Coefficie
Sig. 1-tailed N
Correlation Coefficie Sig. 1-tailed
N Correlation Coefficie
Sig. 1-tailed N
Correlation Coefficie Sig. 1-tailed
N Correlation Coefficie
Sig. 1-tailed N
Correlation Coefficie Sig. 1-tailed
N Correlation Coefficie
Sig. 1-tailed N
X1 X2
X3 X4
X5 X6
X7 X_Tot
Spearmans rh X1
X2 X3
X4 X5
X6 X7
X_Tot
Correlation is significant at the 0.01 level 1-tailed. .
40
40
Lampiran 3: Reliabilitas Kuesioner Toyota Avanza dan Daihatsu Xenia a.
Toyota Avanza
Case Processing Summary
N Valid
30 100.0
Excluded a
.0 Cases
Total 30
100.0 a Listwise deletion based on all variables in the procedure.
Variabel Produk
Reliability Statistics
Variabel Harga
Reliability Statistics
Cronbachs Alpha
N of Items .912
10
Variabel Minat Beli Konsumen
Reliability Statistics
Cronbachs Alpha
N of Items .944
12
Variabel Keluarga
Reliability Statistics
Cronbachs Alpha
N of Items .985
5
Variabel Kelompok Rujukan
Reliability Statistics
Cronbachs Alpha
N of Items .919
7
Variabel Keputusan Konsumen
Reliability Statistics
Cronbachs Alpha
N of Items .942
7 Cronbachs
Alpha N of Items
.930 14
41
41
b. Daihatsu Xenia
Case Processing Summary
N Valid
30 100.0
Excluded a
.0 Cases
Total 30
100.0 a Listwise deletion based on all variables in the procedure.
Variabel Produk
Reliability Statistics
Cronbachs Alpha
N of Items .915
14
Variabel Harga
Reliability Statistics
Cronbachs Alpha
N of Items .774
10
Variabel Minat Beli Konsumen
Reliability Statistics
Cronbachs Alpha
N of Items .953
12
Variabel Keluarga
Reliability Statistics
Cronbachs Alpha
N of Items .964
5
Variabel Kelompok Rujukan
Reliability Statistics
Cronbachs Alpha
N of Items .952
7
Variabel Keputusan Konsumen
Reliability Statistics
Cronbachs Alpha
N of Items .967
7
42
42
Lampiran 4: Hasil Statistik Kuesioner Penelitian a.
Totota Avanza Variabel Produk
X1
Frequency Percent
Valid Percent Cumulative Percent
Valid
Kurang Besar 3
3.0 3.0
3.0 Besar
69 69.7
69.7 72.7
Sangat Besar 21
21.2 21.2
93.9 Sangat Besar Sekali
6 6.1
6.1 100.0
Total 99
100.0 100.0
X2
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Berbeda
45 45.5
45.5 45.5
Berbeda 44
44.4 44.4
89.9 Sangat Berbeda
10 10.1
10.1 100.0
Total 99
100.0 100.0
X3
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
5 5.1
5.1 5.1
Sesuai 46
46.5 46.5
51.5 Sangat Sesuai
36 36.4
36.4 87.9
Sangat Sesuai Sekali 12
12.1 12.1
100.0 Total
99 100.0
100.0
X4
Frequency Percent
Valid Percent Cumulative Percent
Valid Populer
53 53.5
53.5 53.5
Sangat Populer 24
24.2 24.2
77.8 Sangat Populer Sekali
22 22.2
22.2 100.0
Total 99
100.0 100.0
X5
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Tinggi
25 25.3
25.3 25.3
Tinggi 53
53.5 53.5
78.8 Sangat Tinggi
15 15.2
15.2 93.9
Sangat Tinggi Sekali 6
6.1 6.1
100.0 Total
99 100.0
100.0
X6
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Menarik 4
4.0 4.0
4.0 Menarik
50 50.5
50.5 54.5
Sangat Menarik 38
38.4 38.4
92.9 Sangat Menarik Sekali
7 7.1
7.1 100.0
Total 99
100.0 100.0
43
43
X7
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Mewah
31 31.3
31.3 31.3
Mewah 47
47.5 47.5
78.8 Sangat Mewah
21 21.2
21.2 100.0
Total 99
100.0 100.0
X8
Frequency Percent
Valid Percent Cumulative Percent Valid
Bervariasi 56
56.6 56.6
56.6 Sangat Bervariasi
42 42.4
42.4 99.0
Sangat Bervariasi Sekali 1
1.0 1.0
100.0 Total
99 100.0
100.0
X9
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Mewah 15
15.2 15.2
15.2 Hemat
53 53.5
53.5 68.7
Sangat Hemat 26
26.3 26.3
94.9 Sangat Hemat Sekali
5 5.1
5.1 100.0
Total 99
100.0 100.0
X10
Frequency Percent
Valid Percent Cumulative Percent Valid
Mudah 52
52.5 52.5
52.5 Sangat Mudah
45 45.5
45.5 98.0
Sangat Mudah Sekali 2
2.0 2.0
100.0 Total
99 100.0
100.0
X11
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Nyaman 11
11.1 11.1
11.1 Nyaman
42 42.4
42.4 53.5
Sangat Nyaman 40
40.4 40.4
93.9 Sangat Nyaman Sekali
6 6.1
6.1 100.0
Total 99
100.0 100.0
X12
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Mudah
11 11.1
11.1 11.1
Mudah 45
45.5 45.5
56.6 Sangat Mudah
37 37.4
37.4 93.9
Sangat Mudah Sekali 6
6.1 6.1
100.0 Total
99 100.0
100.0
X13
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Bagus
2 2.0
2.0 2.0
Bagus 79
79.8 79.8
81.8 Sangat Bagus
11 11.1
11.1 92.9
Sangat Bagus Sekali 7
7.1 7.1
100.0 Total
99 100.0
100.0
44
44
X14
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
7 7.1
7.1 7.1
Sesuai 53
53.5 53.5
60.6 Sangat Sesuai
36 36.4
36.4 97.0
Sangat Sesuai Sekali 3
3.0 3.0
100.0 Total
99 100.0
100.0
Variabel Harga
X1
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Murah
21 21.2
21.2 21.2
Murah 70
70.7 70.7
91.9 Sangat Murah
8 8.1
8.1 100.0
Total 99
100.0 100.0
X2
Frequency Percent Valid Percent Cumulative Percent
Valid Kurang Terjangkau
14 14.1
14.1 14.1
Terjangkau 68
68.7 68.7
82.8 Sangat Terjangkau
16 16.2
16.2 99.0
Sangat Terjangkau Sekali 1
1.0 1.0
100.0 Total
99 100.0
100.0
X3
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Mampu
2 2.0
2.0 2.0
Mampu 88
88.9 88.9
90.9 Sangat Mampu
8 8.1
8.1 99.0
Sangat Mampu Sekali 1
1.0 1.0
100.0 Total
99 100.0
100.0
X4
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
15 15.2
15.2 15.2
Sesuai 56
56.6 56.6
71.7 Sangat Sesuai
28 28.3
28.3 100.0
Total 99
100.0 100.0
X5
Frequency Percent Valid Percent
Cumulative Percent Valid
Kurang Ekonomis 11
11.1 11.1
11.1 Ekoomis
46 46.5
46.5 57.6
Sangat Ekonomis 41
41.4 41.4
99.0 Sangat Ekonomis Sekali
1 1.0
1.0 100.0
Total 99
100.0 100.0
45
45
X6
Frequency Percent
Valid Percent Cumulative Percent
Valid Sangat Tidak Mudah
Sekali 4
4.0 4.0
4.0 Kurang Mudah
28 28.3
28.3 32.3
Mudah 40
40.4 40.4
72.7 Sangat Mudah
26 26.3
26.3 99.0
Sangat Mudah Sekali 1
1.0 1.0
100.0 Total
99 100.0
100.0
X7
Frequency Percent
Valid Percent Cumulative Percent
Valid Mudah
60 60.6
60.6 60.6
Sangat Mudah 38
38.4 38.4
99.0 Sangat Mudah Sekali
1 1.0
1.0 100.0
Total 99
100.0 100.0
X8
Frequency Percent
Valid Percent Cumulative Percent
Valid Bagus
61 61.6
61.6 61.6
Sangat Bagus 16
16.2 16.2
77.8 Sangat Bagus Sekali
22 22.2
22.2 100.0
Total 99
100.0 100.0
X9
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Menguntungkan 30
30.3 30.3
30.3 Menguntungkan
48 48.5
48.5 78.8
Sangat Menguntungkan 21
21.2 21.2
100.0 Total
99 100.0
100.0
X10
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Bermanfaat
19 19.2
19.2 19.2
Bermanfaat 64
64.6 64.6
83.8 Sangat Bermanfaat
16 16.2
16.2 100.0
Total 99
100.0 100.0
Variabel Minat Beli Konsumen
X1
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Berminat
10 10.1
10.1 10.1
Berminat 54
54.5 54.5
64.6 Sangat Berminat
26 26.3
26.3 90.9
Sangat Berminat Sekali 9
9.1 9.1
100.0 Total
99 100.0
100.0
X2
Frequency Percent
Valid Percent Cumulative Percent
Valid Berminat
49 49.5
49.5 49.5
Sangat Berminat 40
40.4 40.4
89.9 Sangat Berminat Sekali
10 10.1
10.1 100.0
Total 99
100.0 100.0
46
46
X3
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
3 3.0
3.0 3.0
Sesuai 52
52.5 52.5
55.6 Sangat Sesuai
35 35.4
35.4 90.9
Sangat Sesuai Sekali 9
9.1 9.1
100.0 Total
99 100.0
100.0
X4
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Berminat
3 3.0
3.0 3.0
Berminat 42
42.4 42.4
45.5 Sangat Berminat
54 54.5
54.5 100.0
Total 99
100.0 100.0
X5
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Berminat
3 3.0
3.0 3.0
Berminat 51
51.5 51.5
54.5 Sangat Berminat
41 41.4
41.4 96.0
Sangat Berminat Sekali 4
4.0 4.0
100.0 Total
99 100.0
100.0
X6
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Berminat
7 7.1
7.1 7.1
Berminat 55
55.6 55.6
62.6 Sangat Berminat
26 26.3
26.3 88.9
Sangat Berminat Sekali 11
11.1 11.1
100.0 Total
99 100.0
100.0
X7
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
3 3.0
3.0 3.0
Sesuai 66
66.7 66.7
69.7 Sangat Sesuai
29 29.3
29.3 99.0
Sangat Sesuai Sekali 1
1.0 1.0
100.0 Total
99 100.0
100.0
X8
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Berminat
10 10.1
10.1 10.1
Berminat 64
64.6 64.6
74.7 Sangat Berminat
24 24.2
24.2 99.0
Sangat Berminat Sekali 1
1.0 1.0
100.0 Total
99 100.0
100.0
X9
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Berminat
19 19.2
19.2 19.2
Berminat 53
53.5 53.5
72.7 Sangat Berminat
27 27.3
27.3 100.0
Total 99
100.0 100.0
47
47
X10
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Berminat
19 19.2
19.2 19.2
Berminat 49
49.5 49.5
68.7 Sangat Berminat
24 24.2
24.2 92.9
Sangat Berminat Sekali 7
7.1 7.1
100.0 Total
99 100.0
100.0
X11
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Dipilih
3 3.0
3.0 3.0
Dipilih 64
64.6 64.6
67.7 Sangat Dipilih
25 25.3
25.3 92.9
Sangat Dipilih Sekali 7
7.1 7.1
100.0 Total
99 100.0
100.0
X12
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Menganjurkan
7 7.1
7.1 7.1
Menganjurkan 47
47.5 47.5
54.5 Sangat Menganjurkan
41 41.4
41.4 96.0
Sangat Menganjurkan Sekali
4 4.0
4.0 100.0
Total 99
100.0 100.0
Variabel Keluarga
X1
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Menganjurkan
3 3.0
3.0 3.0
Menganjurkan 53
53.5 53.5
56.6 Sangat Menganjurkan
28 28.3
28.3 84.8
Sangat Menganjurkan Sekali
15 15.2
15.2 100.0
Total 99
100.0 100.0
X2
Frequency Percent Valid
Percent Cumulative Percent
Valid Kurang Bermanfaat
3 3.0
3.0 3.0
Bermanfaat 45
45.5 45.5
48.5 Sangat Bermanfaat
35 35.4
35.4 83.8
Sangat Bermanfaat Sekali 16
16.2 16.2
100.0 Total
99 100.0
100.0
X3
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Penting
3 3.0
3.0 3.0
Penting 61
61.6 61.6
64.6 Sangat Penting
19 19.2
19.2 83.8
Sangat Penting Sekali 16
16.2 16.2
100.0 Total
99 100.0
100.0
48
48
X4
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Dipilih
7 7.1
7.1 7.1
Dipilih 54
54.5 54.5
61.6 Sangat Dipilih
22 22.2
22.2 83.8
Sangat Dipilih Sekali 16
16.2 16.2
100.0 Total
99 100.0
100.0
X5
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
3 3.0
3.0 3.0
Sesuai 56
56.6 56.6
59.6 Sangat Sesuai
24 24.2
24.2 83.8
Sangat Sesuai Sekali 16
16.2 16.2
100.0 Total
99 100.0
100.0
Variabel Kelompok Rujukan
X1
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Penting
3 3.0
3.0 3.0
Penting 76
76.8 76.8
79.8 Sangat Penting
19 19.2
19.2 99.0
Sangat Penting Sekali 1
1.0 1.0
100.0 Total
99 100.0
100.0
X2
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Menganjurkan
3 3.0
3.0 3.0
Menganjurkan 75
75.8 75.8
78.8 Sangat Menganjurkan
20 20.2
20.2 99.0
Sangat Menganjurkan Sekali
1 1.0
1.0 100.0
Total 99
100.0 100.0
X3
Frequency Percent Valid Percent
Cumulative Percent
Valid Kurang Bermanfaat
3 3.0
3.0 3.0
Bermanfaat 71
71.7 71.7
74.7 Sangat Bermanfaat
24 24.2
24.2 99.0
Sangat Bermanfaat Sekali 1
1.0 1.0
100.0 Total
99 100.0
100.0
X4
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Penting
29 29.3
29.3 29.3
Penting 58
58.6 58.6
87.9 Sangat Penting
12 12.1
12.1 100.0
Total 99
100.0 100.0
49
49
X5
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Dipilih
19 19.2
19.2 19.2
Dipilih 62
62.6 62.6
81.8 Sangat Dipiih
18 18.2
18.2 100.0
Total 99
100.0 100.0
X6
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Penting
8 8.1
8.1 8.1
Penting 46
46.5 46.5
54.5 Sangat Penting
42 42.4
42.4 97.0
Sangat Penting Sekali 3
3.0 3.0
100.0 Total
99 100.0
100.0
X7
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Penting
3 3.0
3.0 3.0
Penting 67
67.7 67.7
70.7 Sangat Penting
25 25.3
25.3 96.0
Sangat Penting Sekali 4
4.0 4.0
100.0 Total
99 100.0
100.0
Variabel Keputusan Konsumen
X1
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
3 3.0
3.0 3.0
Sesuai 35
35.4 35.4
38.4 Sangat Sesuai
55 55.6
55.6 93.9
Sangat Sesuai Sekali 6
6.1 6.1
100.0 Total
99 100.0
100.0
X2
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
5 5.1
5.1 5.1
Sesuai 67
67.7 67.7
72.7 Sangat Sesuai
27 27.3
27.3 100.0
Total 99
100.0 100.0
X3
Frequency Percent
Valid Percent Cumulative Percent
Valid Kurang Sesuai
6 6.1
6.1 6.1
Sesuai 44
44.4 44.4
50.5 Sangat Sesuai
43 43.4
43.4 93.9
Sangat Sesuai Sekali 6
6.1 6.1
100.0 Total
99 100.0
100.0
X4
Frequency Percent Valid Percent Cumulative Percent
Valid Kurang Dipertimbangkan
3 3.0
3.0 3.0
Dipertimbangkan 54
54.5 54.5
57.6 Sangat Dipertimbangkan
41 41.4
41.4 99.0
Sangat Dipertimbangkan Sekali
1 1.0
1.0 100.0
Total 99
100.0 100.0
50
50
X5
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Tepat 7
7.1 7.1
7.1 Tepat
26 26.3
26.3 33.3
Sangat Tepat 51
51.5 51.5
84.8 Sangat Tepat Sekali
15 15.2
15.2 100.0
Total 99
100.0 100.0
X6
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Tepat 14
14.1 14.1
14.1 Tepat
22 22.2
22.2 36.4
Sangat Tepat 48
48.5 48.5
84.8 Sangat Tepat Sekali
15 15.2
15.2 100.0
Total 99
100.0 100.0
X7
Frequency Percent
Valid Percent Cumulative Percent Valid
Kurang Puas 7
7.1 7.1
7.1 Puas
29 29.3
29.3 36.4
Sangat Puas 48
48.5 48.5
84.8 Sangat Puas Sekali
15 15.2
15.2 100.0
Total 99
100.0 100.0
b. Daihatsu Xenia
Kategori