Agenda ke Depan

7.3. Agenda ke Depan

  Setelah menyajikan temuan, implikasi serta kesimpulan, penelitian ini melihat setidaknya ada beberapa langkah yang perlu dilakukan:

  Pertama, masyarakat sipil dan pemerintah perlu membangun literasi publik terhadap media secara umum dan komunikasi politik secara khusus. Publik perlu mengetahui (1) corak komunikasi politik parpol dan politisi, (2) kanal komunikasi yang digunakan, dan (3) strategi komunikasi parpol. Rekomendasi ini merupakan tantangan besar sebab publik sebagai konsumen media saat ini masih belum melek media, apalagi melek komunikasi politik. Artinya, bisa mengambil sikap politik terhadap isi media yang dikonsumsi.Ini bagian

  Kedua, mendesakkan pentingnya reformulasi definisi kampanye dalam peraturan perundang-undangan dan kepastian hukum terkait dengan sistem pemilu dan kebijakan- kebijakan yang mengatur komunikasi politik, terutama yang terkait dengan kampanye di ruang publik dan penggunaan media. Parpol tentu membutuhkan media untuk konsolidasi dukungan, namun di lain sisi manipulasi lewat media akan terus terjadi selama masih ada pihak-pihak yang memburu kuasa. Penyediaan definisi dan aturan main yang jelas akan melindungi asas jurdil kampanye sekaligus melindungi fitrah media sebagai salah satu pilar res publica – publik yang demokratis dan beradab.

  Ketiga, hal selanjutnya yang perlu dilakukan terkait dengan sektor penyiaran adalah peninjauan kembali peran lembaga publik media sebagai pembuat kebijakan, terutama KPI. Otoritas yang dimiliki KPI harus diperkuat untuk mengontrol lanskap industri media dan bagaimana perusahaan media bekerja. Masyarakat sipil harus terus mendorong penguatan otoritas KPI yang bertujuan untuk menanggulangi masalah iklan kampanye politik di luar jadwal yang telah ditetapkan, tanpa menjadikan institusi tersebut berubah menjadi alat kontrol penguasa.

  Keempat, adalah penting untuk melakukan upaya dalam penguatan institusionalisasi parpol agar infrastruktur yang ada, dari tingkat pusat sampai daerah, berfungsi dalam menjalankan fungsi parpol sebagaimana mestinya. Demikian, fungsi mediasi parpol dalam menjembatani negara dan aspirasi (partisipasi) warga dapat berjalan secara optimal. Penguatan kelembagaan parpol, dengan demikian dapat berkontribusi pada penguatan demokrasi.

  Laporan ini telah menyajikan bagaimana perubahan moda strategi komunikasi parpol dan lanskap media di Indonesia telah memengaruhi hak konstituen sehingga tereduksi menjadi sekadar konsumen. Kini, laporan ini mengajak dimulainya aneka inisiatif untuk pemberdayaan dan penguatan publik, yang terwujud baik dalam pandangan kritis maupun aksi bersama untuk merespon persoalan ini. Dalam menjalankan upaya ini, yang menjadi tujuan akhirnya adalah memastikan bahwa media dan partai-partai politik dapat membudayakan publik dan bukan mendangkalkannya.

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  Lampiran 1.

  Wawancara: Protokol dan instrumen

  Wawancara dilakukan terhadap 11 orang responden dan sebuah kelompok warga pegiat media komunitas yang diseleksi berdasarkan latar belakang perspektif dan keterlibatan dalam kegiatan-kegiatan terkait, baik sebagai regulator, perwakilan partai politik, konsultan politik, agensi, akademisi, maupun aktivis. Metodologi riset ini dijabarkan pada Bab Tiga. Wawancara dirancang untuk menyediakan informasi dan wawasan lebih terperinci mengenai:

  Proses perumusan dan eksekusi strategi komunikasi partai politik di televisi, berikut

  faktor-faktor yang memengaruhi Kerangka kebijakan dalam pengaturan kampanye partai politik, terutama di televisi Kemunculan serta dampak politisasi media bagi warga dan pendidikan politik publik