192
KP12
Frequency Percent
Valid Percent Cumulative Percent
Valid TS
1 1.7
1.7 1.7
R 12
20.0 20.0
21.7 S
43 71.7
71.7 93.3
SS 4
6.7 6.7
100.0 Total
60 100.0
100.0
5. Loyalitas pelanggan
Statistics
LP1 LP2
LP3 LP4
LP5 LP6
LP7 LP8
TOTAL N
Valid 60
60 60
60 60
60 60
60 60
Missing Mean
3.40 2.87
3.78 3.23
3.08 3.13
3.32 3.67
26.48 Std. Deviation
1.012 1.065
.958 .909
.944 1.049
.792 .914
5.469 Percentil
es 25
3.00 2.00
4.00 3.00
2.00 2.00
3.00 3.00
23.00 50
4.00 3.00
4.00 3.00
3.00 3.00
3.00 4.00
27.00 75
4.00 4.00
4.00 4.00
4.00 4.00
4.00 4.00
30.00 100
5.00 5.00
5.00 5.00
5.00 5.00
5.00 5.00
38.00
LP1
Frequency Percent
Valid Percent Cumulative Percent
Valid STS
3 5.0
5.0 5.0
TS 9
15.0 15.0
20.0 R
14 23.3
23.3 43.3
S 29
48.3 48.3
91.7 SS
5 8.3
8.3 100.0
Total 60
100.0 100.0
193
LP2
Frequency Percent
Valid Percent Cumulative Percent
Valid STS
6 10.0
10.0 10.0
TS 16
26.7 26.7
36.7 R
22 36.7
36.7 73.3
S 12
20.0 20.0
93.3 SS
4 6.7
6.7 100.0
Total 60
100.0 100.0
LP3
Frequency Percent
Valid Percent Cumulative Percent
Valid STS
2 3.3
3.3 3.3
TS 6
10.0 10.0
13.3 R
5 8.3
8.3 21.7
S 37
61.7 61.7
83.3 SS
10 16.7
16.7 100.0
Total 60
100.0 100.0
LP4
Frequency Percent
Valid Percent Cumulative Percent
Valid STS
3 5.0
5.0 5.0
TS 8
13.3 13.3
18.3 R
23 38.3
38.3 56.7
S 24
40.0 40.0
96.7 SS
2 3.3
3.3 100.0
Total 60
100.0 100.0
194
LP5
Frequency Percent
Valid Percent Cumulative Percent
Valid STS
2 3.3
3.3 3.3
TS 16
26.7 26.7
30.0 R
19 31.7
31.7 61.7
S 21
35.0 35.0
96.7 SS
2 3.3
3.3 100.0
Total 60
100.0 100.0
LP6
Frequency Percent
Valid Percent Cumulative Percent
Valid STS
5 8.3
8.3 8.3
TS 11
18.3 18.3
26.7 R
18 30.0
30.0 56.7
S 23
38.3 38.3
95.0 SS
3 5.0
5.0 100.0
Total 60
100.0 100.0
LP7
Frequency Percent
Valid Percent Cumulative Percent
Valid STS
1 1.7
1.7 1.7
TS 8
13.3 13.3
15.0 R
23 38.3
38.3 53.3
S 27
45.0 45.0
98.3 SS
1 1.7
1.7 100.0
Total 60
100.0 100.0
195
LP8
Frequency Percent
Valid Percent Cumulative Percent
Valid STS
1 1.7
1.7 1.7
TS 8
13.3 13.3
15.0 R
8 13.3
13.3 28.3
S 36
60.0 60.0
88.3 SS
7 11.7
11.7 100.0
Total 60
100.0 100.0
196
Lampiran : 5 Uji Validitas dan Reliabilitas
1. Citra merek
Case Processing Summary
N Cases
Valid 60
100.0 Excluded
a
.0 Total
60 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbachs Alpha
N of Items .848
8
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item- Total Correlation
Cronbachs Alpha if Item
Deleted CM1
24.4210 31.208
.264 .862
CM2 24.4333
30.995 .281
.859 CM3
25.0833 26.654
.573 .832
CM4 25.0667
25.114 .695
.816 CM5
25.0667 24.843
.685 .817
CM6 24.8000
23.586 .797
.801 CM7
25.1333 25.677
.610 .827
CM8 24.7667
23.267 .727
.811
197
2. Kualitas produk
