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Citra merek Kualitas produk

178 Lampiran : 4 Distribusi Frekuensi Penilaian Responden

1. Citra merek

CM1 Frequency Percent Valid Percent Cumulative Percent Valid STS 1 1.7 1.7 1.7 TS 1 1.7 1.7 3.3 R 6 10.0 10.0 13.3 S 44 73.3 73.3 86.7 SS 8 13.3 13.3 100.0 Total 60 100.0 100.0 Statistics CM1 CM2 CM3 CM4 CM5 CM6 CM7 CM8 TOTA L N Valid 60 60 60 60 60 60 60 60 60 Missing Mean 3.95 3.97 3.32 3.33 3.33 3.60 3.27 3.63 28.40 Std. Deviation .675 .736 1.033 1.084 1.130 1.153 1.118 1.275 5.817 Percenti les 25 4.00 4.00 3.00 3.00 2.25 3.00 2.00 3.00 26.00 50 4.00 4.00 3.00 3.00 3.00 4.00 3.50 4.00 29.50 75 4.00 4.00 4.00 4.00 4.00 4.00 4.00 5.00 32.00 100 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 40.00 179 CM2 Frequency Percent Valid Percent Cumulative Percent Valid STS 2 3.3 3.3 3.3 TS 1 1.7 1.7 5.0 R 2 3.3 3.3 8.3 S 47 78.3 78.3 86.7 SS 8 13.3 13.3 100.0 Total 60 100.0 100.0 CM3 Frequency Percent Valid Percent Cumulative Percent Valid STS 3 5.0 5.0 5.0 TS 8 13.3 13.3 18.3 R 24 40.0 40.0 58.3 S 17 28.3 28.3 86.7 SS 8 13.3 13.3 100.0 Total 60 100.0 100.0 CM4 Frequency Percent Valid Percent Cumulative Percent Valid STS 2 3.3 3.3 3.3 TS 12 20.0 20.0 23.3 R 20 33.3 33.3 56.7 S 16 26.7 26.7 83.3 SS 10 16.7 16.7 100.0 Total 60 100.0 100.0 180 CM5 Frequency Percent Valid Percent Cumulative Percent Valid STS 3 5.0 5.0 5.0 TS 12 20.0 20.0 25.0 R 17 28.3 28.3 53.3 S 18 30.0 30.0 83.3 SS 10 16.7 16.7 100.0 Total 60 100.0 100.0 CM6 Frequency Percent Valid Percent Cumulative Percent Valid STS 4 6.7 6.7 6.7 TS 7 11.7 11.7 18.3 R 11 18.3 18.3 36.7 S 25 41.7 41.7 78.3 SS 13 21.7 21.7 100.0 Total 60 100.0 100.0 CM7 Frequency Percent Valid Percent Cumulative Percent Valid STS 3 5.0 5.0 5.0 TS 15 25.0 25.0 30.0 R 12 20.0 20.0 50.0 S 23 38.3 38.3 88.3 SS 7 11.7 11.7 100.0 Total 60 100.0 100.0 181 CM8 Frequency Percent Valid Percent Cumulative Percent Valid STS 5 8.3 8.3 8.3 TS 8 13.3 13.3 21.7 R 9 15.0 15.0 36.7 S 20 33.3 33.3 70.0 SS 18 30.0 30.0 100.0 Total 60 100.0 100.0

2. Kualitas produk

KP1 Frequency Percent Valid Percent Cumulative Percent Valid STS 1 1.7 1.7 1.7 TS 12 20.0 20.0 21.7 R 14 23.3 23.3 45.0 S 28 46.7 46.7 91.7 SS 5 8.3 8.3 100.0 Total 60 100.0 100.0 Statistics KP1 KP2 KP3 KP4 KP5 KP6 KP7 KP8 KP9 KP10 TOTAL N Valid 60 60 60 60 60 60 60 60 60 60 60 Missing Mean 3.40 3.55 3.40 3.97 3.87 4.03 3.60 3.75 3.87 4.03 37.47 Std. Deviation .960 .910 .848 .736 .596 .736 1.153 .836 .596 .736 5.084 Percentil es 25 3.00 3.00 3.00 4.00 4.00 4.00 3.00 3.00 4.00 4.00 35.25 50 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 38.00 75 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 41.00 100 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 47.00 182 KP2 Frequency Percent Valid Percent Cumulative Percent Valid STS 1 1.7 1.7 1.7 TS 7 11.7 11.7 13.3 R 17 28.3 28.3 41.7 S 28 46.7 46.7 88.3 SS 7 11.7 11.7 100.0 Total 60 100.0 100.0 KP3 Frequency Percent Valid Percent Cumulative Percent Valid STS 1 1.7 1.7 1.7 TS 9 15.0 15.0 16.7 R 17 28.3 28.3 45.0 S 31 51.7 51.7 96.7 SS 2 3.3 3.3 100.0 Total 60 100.0 100.0 KP4 Frequency Percent Valid Percent Cumulative Percent Valid STS 2 3.3 3.3 3.3 TS 1 1.7 1.7 5.0 R 2 3.3 3.3 8.3 S 47 78.3 78.3 86.7 SS 8 13.3 13.3 100.0 Total 60 100.0 100.0 183 KP5 Frequency Percent Valid Percent Cumulative Percent Valid TS 2 3.3 3.3 3.3 R 9 15.0 15.0 18.3 S 44 73.3 73.3 91.7 SS 5 8.3 8.3 100.0 Total 60 100.0 100.0 KP6 Frequency Percent Valid Percent Cumulative Percent Valid TS 3 5.0 5.0 5.0 R 6 10.0 10.0 15.0 S 37 61.7 61.7 76.7 SS 14 23.3 23.3 100.0 Total 60 100.0 100.0 KP7 Frequency Percent Valid Percent Cumulative Percent Valid STS 4 6.7 6.7 6.7 TS 7 11.7 11.7 18.3 R 11 18.3 18.3 36.7 S 25 41.7 41.7 78.3 SS 13 21.7 21.7 100.0 Total 60 100.0 100.0 184 KP8 Frequency Percent Valid Percent Cumulative Percent Valid STS 1 1.7 1.7 1.7 TS 4 6.7 6.7 8.3 R 12 20.0 20.0 28.3 S 35 58.3 58.3 86.7 SS 8 13.3 13.3 100.0 Total 60 100.0 100.0 KP9 Frequency Percent Valid Percent Cumulative Percent Valid TS 2 3.3 3.3 3.3 R 9 15.0 15.0 18.3 S 44 73.3 73.3 91.7 SS 5 8.3 8.3 100.0 Total 60 100.0 100.0 KP10 Frequency Percent Valid Percent Cumulative Percent Valid TS 3 5.0 5.0 5.0 R 6 10.0 10.0 15.0 S 37 61.7 61.7 76.7 SS 14 23.3 23.3 100.0 Total 60 100.0 100.0 185

3. Harga

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