Lampiran 2. Hasil Olah Data 1. Hasil Analisis Hubungan Komunikasi Pemasaran dengan Karakteristik
Responden Menggunakan SPSS 17.0. a. Usia Komunikasi Pemasaran
Chi-Square Tests
Value df
Asymp. Sig. 2- sided
Pearson Chi-Square .836
a
3 .841
Likelihood Ratio .917
3 .821
Linear-by-Linear Association .678
1 .410
N of Valid Cases 80
a. 6 cells 75,0 have expected count less than 5. The minimum expected count is 1,63.
b. Pendidikan Komunikasi Pemasaran Chi-Square Tests
Value df
Asymp. Sig. 2- sided
Pearson Chi-Square 4.406
a
3 .221
Likelihood Ratio 4.960
3 .175
Linear-by-Linear Association 2.377
1 .123
N of Valid Cases 80
a. 4 cells 50,0 have expected count less than 5. The minimum expected count is ,65.
c. Tingkat Pendapatan Komunikasi Pemasaran Correlations
Tingkat Pendapatan
Komunikasi Pemasaran
Spearmans Rho Tingkat Pendapatan
Correlation Coefficient
1.000 -.129
Sig. 1-Tailed .
. 126 N
80 80
Komunikasi Pemasaran
Correlation Coefficient
-.129 1.000
Sig. 1-Tailed .126
. N
80 80
d. Lokasi Geografis Komunikasi Pemasaran Chi-Square Tests
Value df
Asymp. Sig. 2- sided
Pearson Chi-Square 2.288
a
2 .319
Likelihood Ratio 2.360
2 .307
Linear-by-Linear Association 2.068
1 .150
N of Valid Cases 80
a. 2 cells 33,3 have expected count less than 5. The minimum expected count is 1,63.
e. Jenis Kegiatan Utama Komunikasi Pemasaran Chi-Square Tests
Value df
Asymp. Sig. 2- sided
Pearson Chi-Square 3.094
a
2 .213
Likelihood Ratio 4.587
2 .101
Linear-by-Linear Association .154
1 .694
N of Valid Cases 80
a. 3 cells 50,0 have expected count less than 5. The minimum expected count is 1,63.
2. Hasil Analisis Hubungan Bauran Pemasaran dengan Karakteristik Responden Menggunakan SPSS 17.0.
a. Usia Bauran Pemasaran Chi-Square Tests
Value df
Asymp. Sig. 2- sided
Pearson Chi-Square 2.416
a
3 .491
Likelihood Ratio 2.550
3 .466
Linear-by-Linear Association .961
1 .327
N of Valid Cases 80
a. 6 cells 75,0 have expected count less than 5. The minimum expected count is 2,38.
b. Pendidikan Bauran Pemasaran Chi-Square Tests
Value df
Asymp. Sig. 2- sided
Pearson Chi-Square 2.473
a
3 .480
Likelihood Ratio 3.246
3 .355
Linear-by-Linear Association .768
1 .381
N of Valid Cases 80
a. 4 cells 50,0 have expected count less than 5. The minimum expected count is ,95.
c. Tingkat Pendapatan Bauran Pemasaran Correlations
