Hasil penelitian tentang CRM

Tabel 2.1 Daftar Penelitian CRM No Caption Author Field of Publisher 1 e-CRM Implementation- a comparison of three approaches. D. Adebanjo Bussines Proc. 4 th IEEE Int. Conf. Management of Innovation and Technology ICMIT 2008 2 Electronic Customer Relationship Management Systems E-CRM : A knowledge management perspective F Bhanu, and Magiswary Knowledge Management Proc. Int. Education and Management Technology ICEMT Conf. 2010 3 The Reconsideration and Improvement Tactics About the Application of Customer Relationship Management Zhang Zhongke Business Management Proc. Int Intelligent Computation Technology and Automation ICICTA Conf 2010 4 A Risk Evaluation Method for Customer Relationship Management CRM Technological Initiatives Baolong Ma and Fei Li and Yi Wang Information Technology Proc. Int Information Management, Innovation Management and Industrial Engineering Conf ‘09 5 A study of customer relationship management trend through bibliometric methodology based on SSCI database from 1989 to 2009 Hsu-Hao Tsai and Chih-Hung Wang and Ying-Yu Huang and Jiann- Min Yang Education Proc. 4th Int New Trends in Information Science and Service Science NISS Conf 2010 6 An Evolving Information System Based on Data Mining Knowledge to Support Customer Relationship Management Ming Ren and Zuoliang Chen and Chuanlan Liu and Guoqing Chen Data Mining Proc. IEEE Symp. Advanced Management of Information for Globalized Enterprises AMIGE 2008 7 Benefits of e-CRM for financal services providers M Darajeh, and Tahajod. e-CRM Services Proc. Int. Financial Theory and Engineering ICFTE Conf 2010 8 Application of Data Mining in CRM Wu, Kun and Liu, Feng-ying Data Mining Proc. Int Management and Service Science MASS Conf 2010 9 Application Research of Data Mining in Travel Agencys Customer Relationship Management HaiYing Xie and WenJing Tang Data Mining Proc. Second Int. Workshop Computer Science and Engineering WCSE 09 10 Application study of data mining on customer relationship management in E-commerce decision- Dezhen Feng and Zaimei Zhang and Fang Zhou and Jianheng Ji Data Mining Proc. 9th Int. Conf. Computer-Aided Industrial Design and Conceptual making. Design CAIDCD 2008 11 BlueCRM: A New Trend of Customer Relationship Management Systems Alawairdhi, M. and Hongji Yang and AL-Akhras, M. Technology Proc. 12th IEEE Int. Workshop Future Trends of Distributed Computing Systems FTDCS 08 12 Business intelligence and customer relationship management Habul, A. and Pilav-Velic, A. Bussines Intelligence Proc. 32nd Int Information Technology Interfaces ITI Conf 2010 13 Business Process Reengineering based on customer relationship management strategy. Weina Guo and Weihua Liu Bussines Proc. 2nd IEEE Int Information Management and Engineering ICIME Conf 2010 14 Consumption Psychoanalysis and Customer Relationship Management Based on Association Rules Mining Hengqing Tong and Xiaochuan Lu Data Mining Proc. WRI World Congress Computer Science and Information Engineering ‘09 15 Content Analysis on Articles on Customer Relationship Management in E-Business in ChinaCenter. Cheng, Ni E-Bussines Proc. Int E-Business and E-Government ICEE Conf 2010 16 CSCW based customer relationship management system Ren, Naiji and Fang, Zhiyi and Sun, Hongyu and Sun, Bo and Yang Zhao IT Proc. Sixth Int Networked Computing and Advanced Information Management NCM Conf 2010 17 Customer relationship management in practice: A case study of hi-tech company from China Jun Wu Bussines Proc. Int Service Systems and Service Management Conf 2008 18 Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation Berger, S. C. and Gensler, S. and Skiera, B. and Wiesel, T. Retail Banking Proc. 42nd Hawaii Int. Conf. System Sciences HICSS 09 19 Customer relationship management: Computer- assisted tools for customer lifetime value prediction Lim Chia Yean and Khoo, K. T. V. Technology Proc. Int Information Technology ITSim Symp. In 2010 20 Customer Relationship Management: Lifecycle of Predicting Customer Lifetime Value Lim Chia Yean and Khoo, V. K. T. Management Proc. Second Int Computer Research and Development Conf 2010 21 Customers fuzzy clustering and catalog segmentation in customer relationship management Fathi, M. and Kianfar, K. and Hasanzadeh, A. and Sadeghi, A. Data Clustering Proc. IEEE Int. Conf. Industrial Engineering and Engineering Management IEEM 2009 22 Effects of Indicators of Trustworthiness on Overall Brand Trust in Customer Relationship Management Hong Gu and Lan Xu Bussines Proc. Int. Workshop Intelligent Systems and Applications ISA 2009 23 Electronic Customer Relationship Management for VoIP Service Buyut, V. C. and Siadat, S. H. and Abidin, W. Z. Technology Proc. Int. Conf. Computer and Electrical Engineering ICCEE 2008 24 Empirical Analysis on the Effect of Customer Relationship Management to the Customer Loyalty Hongfei Sun and Min Liu Management Proc. Int. Conf. Wireless Networks and Information Systems WNIS 09 25 Enhancing Airline Customer Relationship Management Data by Inferring Ties between Passengers Farrugia, M. and Quigley, A. Airline Industry Proc. Int. Conf. Computational Science and Engineering CSE 09

2.6 Konsep Dasar

Object Oriented Analysis and Design OOAD Konsep analisis berorientasi objek adalah salah satu model sistem software yang memodelkan objek yang saling berinteraksi dan memperlakukan objek sebagai bagian dari class dalam suatu hirarki class. Perancangan berorientasi objek menggunakan notasi dan prosesuntuk membangun sistem perangkat lunak yang kompleks dan menawarkan serangkaian model untuk aspek-aspek yang berbeda dalam sistem yang sedang dikembangkan. Pemodelan berorientasi objek telah terbukti menjadi konsep pemersatu dalam ilmu komputer, bukan hanya untuk bahasa pemrograman tetapi juga desain antarmuka pengguna, database, dan bahkan arsitektur komputer, serta dapat membantu untuk mengatasi kompleksitas yang melekat dalam berbagai jenis sistemBooch et al., 2007. Object-Oriented Analysis adalah metode analisis yang memeriksa requirement syaratkeperluan yang harus dipenuhi suatu sistem dari sudut pandang kelas-kelas dan objek-objek yang ditemui dalam ruang lingkup permasalahan. Sedangkan Object-Oriented Design adalah metode untuk mengarahkan arsitektur software yang didasarkan pada manipulasi objek-objek sistem atau subsistemSuhendar and Hariman, 2002.

2.6.1 Objek

Menurut Booch et al., 2007 sebuah objek adalah suatu entitas yang memiliki keadaansesaat state dan perilaku behavior,serta identitas identity.Struktur danperilakuobjek-objekyang sejenisdidefinisikandi kelassecara bersama-sama. State dari sebuah objek merupakan kondisi objek tersebut atau himpunan dari keadaan yang menggambarkan objek tersebut.Statejugadinyatakan dengan nilai dari atribut attribute objeknya. Behavior suatu objek mendefinisikan bagaimana sebuah objek bertindak beraksi dan memberi reaksi. Behavior ditentukan oleh himpunan semua atau beberpa operasi yang dapat dilakukan dalam objek itu sendiri. Behavior dari objek dicerminkan oleh interface, service, dan method dari objek tersebut. Interface merupakan pintu untuk mengakses service objek. Service adalah fungsi yang bisa diemban objek. Method adalah mekanisme internal objek yang mencerminkan perilaku behavior atau service-nya mencetak apapun yang diterima Suhendar and Hariman, 2002.