xliii
-Taming
This strategy is used to translate a rude word such as swearing word in order to be accepted by the viewers.
-Resignation There is no translation solution. Therefore, the words are not translated.
I. Address Forms 1. Definition of Address Forms
Address forms are forms of expression used by one person to another heshe talks to Trudgill, 1974: 105. Meanwhile, Fasold 1990: 1-2 defines, “address forms
are the words speakers use to designate the person they are talking to while they are talking to them”. It means that address forms are used when a speaker already has the
listener’s attention.
2. The Use of Address Forms
Address forms are closely related to the social relationships of the participants in verbal interaction and sociocultural backgrounds of the participants. The use of
address forms depends on the relationship between addresserspeaker and addressee and the relative status of individual involved in a conversation Trudgill, 1974.
According to Luong and Nguyen in Thanh Ngo, 2006, the usage of address forms also influenced by sociolinguistic factors such age, sex, social status,
relationship blood, intimate, or distance, attitudes respectful or arrogant and feelings between the speaker and the addressee and the situation; formal or informal.
In a line with this, Trudgill 1974: 105 states, The use of personal address depends on the relationship between an
addresser and an addressee and the relative status of individuals
xliv involved in a conversation. Thus, the addresser-addressee of unequal
rank including wealth, social stratification, age, are more formal and less relaxed than those between equals. And this brings the different
forms of address caused by different degrees of status and intimacy. From the quotation above, it can be seen that there are a lot of factors that
influencing the usage of address forms. They are wealth, social status, age and the situation involved in the conversation.
Meanwhile, Parkinson states that “Knowledge of the proper use of terms of address is…as important to the overall success of communication as knowledge of the
conjugation of verbs would be”. It implies that the appropriate choice in using address forms is needed in order to build a successful communication. Inappropriate use of
address forms can cause a failure in establishing a good relationship. For example, Indonesians are not familiar calling older people using name only. It can be seen that
the usage of address forms are the reflection of politeness of the speaker to the interlocutors.
3. The Dimensions Related to the Usage of Address Forms