INTENTION OF AILR Adoption of Internet as Learning Resource
3.2 AILR Related Subjective Norm
Subjective norm is the individuals perception of environmental stress in his or her life about to do or not do certain behavior. Perception is subjective in nature therefore the influence of environmental factors is also called the subjective norm. Like attitude toward the behavior, subjective norm was also influenced by beliefs. The difference is if the attitude toward behavior is a function of individual beliefs about behavior to be performed while the subjective norm is a function of individual beliefs obtained from the views of people who are relative important for the individual in the surrounding environment, such as parents, teachers, classmates and others about supporting or not supporting the specific behavior Nur Handono, Sulastri and Rama Prastiyo Hendi, 2010:35-36. The strength of the subjective norm lies in each normative belief n multiplied by motivation to comply with social pressure m which is directly proportional to the sum of the products produced. Subjective norm formula is written in equation 2. Fogarty Shaw, 2004 cited in Ketut Ima Imara, 2010:33 SN refers to subjective norm. n i refers to normative belief concerning referent i m i refers to motivation to comply with referent i. i equal to index. Various studies showed that there was a relationship between subjective norm and intention of AILR. Among them was Chen, Chen Kinshuk 2009 and Lili Adi Wibowo, Ratih Hurriyati, Maya Sari 2010. Chen, Chen Kinshuk 2009 conducted a study on the use of the internet to share their knowledge with the subject consisting of students of business and information technology in China. The result is that there was a positive and significant relationship between subjective norm and intention to share knowledge via the Internet with a correlation coefficient r of 0.302 and its significance value Sig. less than 0.01. Lili Adi Wibowo, Ratih Hurriyati, Maya Sari 2010 conducted a survey research on the use of ICT in BHMN group higher education institute with 290 respondents composing of students, faculty and academic staff. The result is that there was a significant positive relationship between subjective norm and intention to use the internet as a source of information search for t test coefficient of 4.27 and t crictical value of 1.96. Hypothesis 2: there is a positive relationship between subjective norm X2 and intention Y with respect to the adoption of the internet as a learning resource of third grade student of SMK Negeri 3 Yogyakarta.3.3 AILR Perceived Behavioral Control
Perceived behavioral control is an individual perception on the availability of information or facilities and the strength of the effect influencing the individual perception on easiness of performing the behavior Ajzen, 1991 cited in Nur Handono, Sulastri and Rama Hendi Prastiyo, 2010:37. Perceived behavioral control is obtained from multiplication of control belief c and power belief p. This perceived behavioral control is formulated as written in equation 3. Fogarty Shaw, 2004 cited in Ketut Ima Ismara, 2010:34 PBC refers to perceived behavioral control. c i refers to control belief that factor i will be present. p i refers to the power of factor i to facilitate or inhibit performance of the behavior. i equal to index. Various studies show that there was a relationship between perceived behavioral control and intention of the adoption of the internet as a learning resource. Among them PBC= ∑ і . і 3 SN = Σ n i . m i 2Parts
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» INTENTION OF AILR Adoption of Internet as Learning Resource
» Attitude Toward AILR FACTORS OF AILR INTENTION
» AILR Related Subjective Norm
» AILR Perceived Behavioral Control
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