b KESIMPULAN DAN SARAN

Step 0 efektivitas 28 100.0 1 8 .0 Overall Percentage 77.8 a. Constant is included in the model. b. The cut value is ,500 Variables in the Equation B S.E. Wald df Sig. ExpB Step 0 Constant -1.253 .401 9.765 1 .002 .286 Variables not in the Equation Score df Sig. Step 0 Variables frekuensi_penyampaian 15.206 1 .000 Overall Statistics 15.206 1 .000 Block 1: Method = Enter Omnibus Tests of Model Coefficients Chi-square df Sig. Step 1 Step 17.378 1 .000 Block 17.378 1 .000 Model 17.378 1 .000 Model Summary Step -2 Log likelihood Cox Snell R Square Nagelkerke R Square 1 20.761 a .383 .586 a. Estimation terminated at iteration number 6 because parameter estimates changed by less than ,001. Classification Table a Observed Predicted efektivitas Percentage Correct 1 Step 1 efektivitas 27 1 96.4 1 2 6 75.0 Overall Percentage 91.7 a. The cut value is ,500 Variables in the Equation B S.E. Wald df Sig. ExpB Step 1 a frekuensi_penyampaian .210 .068 9.527 1 .002 1.234 Constant -9.428 2.841 11.012 1 .001 .000 a. Variables entered on step 1: frekuensi_penyampaian. Regresi Variabel Kerja Ragam dan Frekuensi Penyampaian Media Logistic Regression [DataSet0] Case Processing Summary Unweighted Cases a N Percent Selected Cases Included in Analysis 36 100.0 Missing Cases .0 Total 36 100.0 Unselected Cases .0 Total 36 100.0 a. If weight is in effect, see classification table for the total number of cases. Dependent Variable Encoding Original Value Internal Value 1 1 Block 0: Beginning Block Classification Table

a,b

Observed Predicted efektivitas Percentage Correct 1 Step 0 efektivitas 31 100.0 1 5 .0 Overall Percentage 86.1 a. Constant is included in the model. b. The cut value is ,500 Variables in the Equation B S.E. Wald df Sig. ExpB Step 0 Constant -1.825 .482 14.333 1 .000 .161 Variables not in the Equation Score df Sig. Step 0 Variables periklanan 9.527 1 .002 Overall Statistics 9.527 1 .002 Block 1: Method = Enter Omnibus Tests of Model Coefficients Chi-square df Sig. Step 1 Step 15.309 1 .000 Block 15.309 1 .000 Model 15.309 1 .000 Model Summary Step -2 Log likelihood Cox Snell R Square Nagelkerke R Square 1 13.703 a .346 .626 a. Estimation terminated at iteration number 8 because parameter estimates changed by less than ,001. Classification Table a Observed Predicted