biaya pasanginstalasi. Setiap konsumen yang melakukantransaksidikasirAdiraFinanceakan
mendapatkan voucher gratis berlangganan TOP TVselama3bulandangratisbiayapemasangan
instalasi.
4. Media Publikasi
Perusahaanmemanfaatkanberbagaimediapublikasi dalammengkomunikasikanberbagaimanfaatAdira
ClubMember.Adapunmediautamayangdigunakan selama tahun 2013 antara lain TV Adira yang saat
inisudahdipasangdikantorjaringanusaha,majalah Adira Motomaxx, website dan social media Adira
Club Member, flyer 3 bulanan, kerjasama dengan berbagai surat kabar dan radio lokal, community
boarddiseluruhkantorcabangAdiraFinance,serta minibillboarddandigitalbillboard.
5. Optimalisasi Website Social Media Adira Club Member
Perusahaan telah meluncurkan website Adira Club Member
www.adiraclubmember.com pada tahun
2012laluyangberfungsisebagaimediakomunikasi dan sumber informasi bagi masyarakat untuk
memperoleh informasi tentang komunitas Adira ClubMember,mitra-mitrakerjasama,promosiyang
sedang berlangsung, serta berita lainnya seputar otomotif.
6. Peluncuran Kegiatan Corporate Shared Value CSV “Global Product Initiatives, From Local
Farm to Global Consumer” Adira Finance bekerja sama dengan PT. Kampung
Kearifan Indonesia Javara meluncurkan suatu kegiatan Corporate Shared Value CSV “Global
Product Initiatives, From Local Farm to Global Consumer” pada awal November 2013. Kegiatan
CSV ini dalam bentuk pemberdayaan komunitas petani organik dan produsen pangan organik
skala kecil yang berbasis keanekaragaman hayati unggulandibeberapawilayahIndonesia.Kegiatanini
merupakanwujudtanggungjawabsosialdariAdira Finance dengan tujuan meningkatkan nilai tambah
bagi masyarakat di sekitar tempat Adira Finance beroperasi.Beberapakegiatanyangdilakukanantara
lain pelatihan dan pengembangan bagi komunitas petani organik dan produsen pangan organik yang
receive a free 3-month TOP TV subscription voucheraswellasfreeinstallation.
4. Publication Media
The Company utilizes a variety of media in communicating the beneits of Adira Club
membership. The main media used during 2013 includedAdiraTVwhichiscurrentlyinstalledacross
the business networks, Adira Motomaxx magazine, website and Adira Club member social media,
quarter-monthly lyers, partnership with various newspapers and local radio station, community
boardsateveryAdiraFinancebranch,andminiand digitalbillboards.
5. Website Adira Club Member Social Media Optimization
The Company launched the Adira Club Member website
www.adiraclubmember.com in 2012
to serve as communication media and source of information for the public about the Adira Club
Member community, coorperated patners, ongoing promotions,andothernewsrelatedtheautomotive.
6. Corporate Shared Value CSV “Global Product Initiatives: From Local Farms to Global
Consumers” Event Launch Adira Finance in cooperation with PT Kampung
Kearifan Indonesia Javara launched a Corporate Shared Value CSV event titled “Global Product
Initiatives:FromLocalFarmstoGlobalConsumers”at thebeginningofNovember2013.ThisCSVeventis
aformofcommunityempowermentforbiodiversity- basedorganicfarmersandsmall-scaleorganicfood
producers in some parts of Indonesia. This CSR activityfromAdiraFinancehastheaimofincreasing
added value for the communities where Adira Financeoperates.Someoftheactivitiesundertaken
includetraininganddevelopmentfortheIndonesian biodiversity-based organic farming and organic
food manufacturing communities. This included strengthening market access for leading organic
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