Sales Booster Program Mulyana

biaya฀ pasanginstalasi.฀ Setiap฀ konsumen฀ yang฀ melakukan฀transaksi฀di฀kasir฀Adira฀Finance฀akan฀ mendapatkan฀ voucher฀ gratis฀ berlangganan฀ TOP฀ TV฀selama฀3฀bulan฀dan฀gratis฀biaya฀pemasangan instalasi.

4. Media Publikasi

Perusahaan฀memanfaatkan฀berbagai฀media฀publikasi฀ dalam฀mengkomunikasikan฀berbagai฀manfaat฀Adira฀ Club฀Member.฀Adapun฀media฀utama฀yang฀digunakan฀ selama฀ tahun฀ 2013฀ antara฀ lain฀ TV฀ Adira฀ yang฀ saat฀ ini฀sudah฀dipasang฀di฀kantor฀jaringan฀usaha,฀majalah฀ Adira฀ Motomaxx,฀ website฀ dan฀ social media฀ Adira฀ Club฀ Member,฀ flyer฀ 3฀ bulanan,฀ kerjasama฀ dengan฀ berbagai฀ surat฀ kabar฀ dan฀ radio฀ lokal,฀ community board฀di฀seluruh฀kantor฀cabang฀Adira฀Finance,฀serta฀ mini฀billboard฀dan฀digital฀billboard.

5. Optimalisasi Website Social Media Adira Club Member

Perusahaan฀ telah฀ meluncurkan฀ website฀ Adira฀ Club฀ Member฀ www.adiraclubmember.com ฀ pada฀ tahun฀ 2012฀lalu฀yang฀berfungsi฀sebagai฀media฀komunikasi฀ dan฀ sumber฀ informasi฀ bagi฀ masyarakat฀ untuk฀ memperoleh฀ informasi฀ tentang฀ komunitas฀ Adira฀ Club฀Member,฀mitra-mitra฀kerjasama,฀promosi฀yang฀ sedang฀ berlangsung,฀ serta฀ berita฀ lainnya฀ seputar฀ otomotif. 6. Peluncuran Kegiatan Corporate Shared Value CSV “Global Product Initiatives, From Local Farm to Global Consumer” Adira฀ Finance฀ bekerja฀ sama฀ dengan฀ PT.฀ Kampung฀ Kearifan฀ Indonesia฀ Javara฀ meluncurkan฀ suatu฀ kegiatan฀ Corporate฀ Shared฀ Value฀ CSV฀ “Global Product Initiatives, From Local Farm to Global Consumer”฀ pada฀ awal฀ November฀ 2013.฀ Kegiatan฀ CSV฀ ini฀ dalam฀ bentuk฀ pemberdayaan฀ komunitas฀ petani฀ organik฀ dan฀ produsen฀ pangan฀ organik฀ skala฀ kecil฀ yang฀ berbasis฀ keanekaragaman฀ hayati฀ unggulan฀di฀beberapa฀wilayah฀Indonesia.฀Kegiatan฀ini฀ merupakan฀wujud฀tanggung฀jawab฀sosial฀dari฀Adira฀ Finance฀ dengan฀ tujuan฀ meningkatkan฀ nilai฀ tambah฀ bagi฀ masyarakat฀ di฀ sekitar฀ tempat฀ Adira฀ Finance฀ beroperasi.฀Beberapa฀kegiatan฀yang฀dilakukan฀antara฀ lain฀ pelatihan฀ dan฀ pengembangan฀ bagi฀ komunitas฀ petani฀ organik฀ dan฀ produsen฀ pangan฀ organik฀ yang฀ receive฀ a฀ free฀ 3-month฀ TOP฀ TV฀ subscription฀ voucher฀as฀well฀as฀free฀installation.

4. Publication Media

The฀ Company฀ utilizes฀ a฀ variety฀ of฀ media฀ in฀ communicating฀ the฀ beneits฀ of฀ Adira฀ Club฀ membership.฀ The฀ main฀ media฀ used฀ during฀ 2013฀ included฀Adira฀TV฀which฀is฀currently฀installed฀across฀ the฀ business฀ networks,฀ Adira฀ Motomaxx฀ magazine,฀ website฀ and฀ Adira฀ Club฀ member฀ social฀ media,฀ quarter-monthly฀ lyers,฀ partnership฀ with฀ various฀ newspapers฀ and฀ local฀ radio฀ station,฀ community฀ boards฀at฀every฀Adira฀Finance฀branch,฀and฀mini฀and฀ digital฀billboards.

5. Website Adira Club Member Social Media Optimization

The฀ Company฀ launched฀ the฀ Adira฀ Club฀ Member฀ website฀ www.adiraclubmember.com ฀ in฀ 2012฀ to฀ serve฀ as฀ communication฀ media฀ and฀ source฀ of฀ information฀ for฀ the฀ public฀ about฀ the฀ Adira฀ Club฀ Member฀ community,฀ coorperated฀ patners,฀ ongoing฀ promotions,฀and฀other฀news฀related฀the฀automotive.

6. Corporate Shared Value CSV “Global Product Initiatives: From Local Farms to Global

Consumers” Event Launch Adira฀ Finance฀ in฀ cooperation฀ with฀ PT฀ Kampung฀ Kearifan฀ Indonesia฀ Javara฀ launched฀ a฀ Corporate฀ Shared฀ Value฀ CSV฀ event฀ titled฀ “Global฀ Product฀ Initiatives:฀From฀Local฀Farms฀to฀Global฀Consumers”฀at฀ the฀beginning฀of฀November฀2013.฀This฀CSV฀event฀is฀ a฀form฀of฀community฀empowerment฀for฀biodiversity- based฀organic฀farmers฀and฀small-scale฀organic฀food฀ producers฀ in฀ some฀ parts฀ of฀ Indonesia.฀ This฀ CSR฀ activity฀from฀Adira฀Finance฀has฀the฀aim฀of฀increasing฀ added฀ value฀ for฀ the฀ communities฀ where฀ Adira฀ Finance฀operates.฀Some฀of฀the฀activities฀undertaken฀ include฀training฀and฀development฀for฀the฀Indonesian฀ biodiversity-based฀ organic฀ farming฀ and฀ organic฀ food฀ manufacturing฀ communities.฀ This฀ included฀ strengthening฀ market฀ access฀ for฀ leading฀ organic฀ Adira Finance •฀2013฀Annual฀Report 253