Uji Multikolinearitas dengan Kepuasan Konsumen sebagai Variabel Dependen Uji Multikolinearitas dengan Loyaltas Konsumen sebagai Variabel Dependen Persamaan 1

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3. Uji Multikolinearitas

a. Uji Multikolinearitas dengan Kepuasan Konsumen sebagai Variabel Dependen

Coefficient Correlations a Model PV QV EV SV 1 Correlations PV 1,000 -,028 -,024 -,384 QV -,028 1,000 -,174 -,335 EV -,024 -,174 1,000 -,448 SV -,384 -,335 -,448 1,000 Covariances PV ,010 ,000 ,000 -,004 QV ,000 ,008 -,001 -,003 EV ,000 -,001 ,008 -,004 SV -,004 -,003 -,004 ,011 a. Dependent Variable: CS Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. Collinearity Statistics B Std. Error Beta Tolerance VIF 1 Constant 6,168 1,538 4,010 ,000 EV ,268 ,089 ,325 3,009 ,003 ,604 1,657 SV -,081 ,106 -,095 -,762 ,448 ,457 2,190 QV ,345 ,090 ,389 3,844 ,000 ,687 1,455 PV ,067 ,098 ,068 ,688 ,493 ,731 1,369 a. Dependent Variable: CS Universitas Sumatera Utara 168

b. Uji Multikolinearitas dengan Loyaltas Konsumen sebagai Variabel Dependen

Coefficient Correlations a Model CS PV EV QV SV 1 Correlations CS 1,000 -,070 -,295 -,367 ,078 PV -,070 1,000 -,002 ,000 -,388 EV -,295 -,002 1,000 -,047 -,449 QV -,367 ,000 -,047 1,000 -,339 SV ,078 -,388 -,449 -,339 1,000 Covariances CS ,010 -,001 -,003 -,003 ,001 PV -,001 ,009 -1,804E-5 1,765E-6 -,004 EV -,003 -1,804E-5 ,008 ,000 -,004 QV -,003 1,765E-6 ,000 ,009 -,003 SV ,001 -,004 -,004 -,003 ,011 a. Dependent Variable: CL Coefficientsa Model Unstandardized Coefficients Standardized Coefficients T Sig. Collinearity Statistics B Std. Error Beta Tolerance VIF 1 Constant 8,837 1,608 5,496 ,000 EV ,287 ,090 ,350 3,187 ,002 ,551 1,815 SV ,136 ,103 ,160 1,321 ,190 ,454 2,203 QV ,168 ,093 ,191 1,805 ,074 ,595 1,681 PV ,046 ,095 ,046 ,485 ,629 ,727 1,375 CS ,001 ,099 ,001 ,006 ,995 ,669 1,494 a. Dependent Variable: CL Universitas Sumatera Utara 169 LAMPIRAN 6 ANALISIS REGRESI LINEAR BERGANDA

a. Persamaan 1

Variables EnteredRemoveda Model Variables Entered Variables Removed Method 1 PV, QV, EV, SV b . Enter a. Dependent Variable: CS b. All requested variables entered. Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 ,575 a ,331 ,302 1,254 a. Predictors: Constant, PV, QV, EV, SV ANOVA a Model Sum of Squares Df Mean Square F Sig. 1 Regression 73,778 4 18,444 11,730 ,000 b Residual 149,382 95 1,572 Total 223,160 99 a. Dependent Variable: CS b. Predictors: Constant, PV, QV, EV, SV Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 Constant 6,168 1,538 4,010 ,000 EV ,268 ,089 ,325 3,009 ,003 SV -,081 ,106 -,095 -,762 ,448 QV ,345 ,090 ,389 3,844 ,000 PV ,067 ,098 ,068 ,688 ,493 a. Dependent Variable: CS Universitas Sumatera Utara 170

b. Persamaan 2