Uji Validitas dan Reliabilitas Emotional Value Uji Validitas dan Reliabilitas Social Value Uji Validitas dan Reliabilitas Quality Performance Value

152 LAMPIRAN 4 HASIL UJI VALIDITAS DAN RELIABILITAS

1. Uji Validitas dan Reliabilitas Emotional Value

a. Uji Validitas

Correlations Pernyataan 1 Pernyataan 2 Pernyataan 3 Pernyataan 4 Total Pertanyaan 1 Pearson Correlation 1 ,379 ,548 ,436 ,789 Sig. 2-tailed ,039 ,002 ,016 ,000 N 30 30 30 30 30 Pertanyaan 2 Pearson Correlation ,379 1 ,196 ,523 ,717 Sig. 2-tailed ,039 ,299 ,003 ,000 N 30 30 30 30 30 Pertanyaan 3 Pearson Correlation ,548 ,196 1 ,212 ,667 Sig. 2-tailed ,002 ,299 ,260 ,000 N 30 30 30 30 30 Pertanyaan 4 Pearson Correlation ,436 ,523 ,212 1 ,756 Sig. 2-tailed ,016 ,003 ,260 ,000 N 30 30 30 30 30 Total Pearson Correlation ,789 ,717 ,667 ,756 1 Sig. 2-tailed ,000 ,000 ,000 ,000 N 30 30 30 30 30 . Correlation is significant at the 0.05 level 2-tailed. . Correlation is significant at the 0.01 level 2-tailed.

b. Uji Reliabilitas

Reliability Statistics Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items ,712 ,719 5 Universitas Sumatera Utara 153

2. Uji Validitas dan Reliabilitas Social Value

a. Uji Validitas

Correlations Pernyataan 5 Pernyataan 6 Pernyataan 7 Pernyataan 8 Total Pertanyaan 5 Pearson Correlation 1 ,223 ,461 ,444 ,728 Sig. 2-tailed ,236 ,010 ,014 ,000 N 30 30 30 30 30 Pertanyaan 6 Pearson Correlation ,223 1 ,262 ,497 ,709 Sig. 2-tailed ,236 ,163 ,005 ,000 N 30 30 30 30 30 Pertanyaan 7 Pearson Correlation ,461 ,262 1 ,250 ,678 Sig. 2-tailed ,010 ,163 ,183 ,000 N 30 30 30 30 30 Pertanyaan 8 Pearson Correlation ,444 ,497 ,250 1 ,760 Sig. 2-tailed ,014 ,005 ,183 ,000 N 30 30 30 30 30 Total Pearson Correlation ,728 ,709 ,678 ,760 1 Sig. 2-tailed ,000 ,000 ,000 ,000 N 30 30 30 30 30 . Correlation is significant at the 0.05 level 2-tailed. . Correlation is significant at the 0.01 level 2-tailed.

b. Uji Reliabilitas

Reliability Statistics Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items ,686 ,689 4 Universitas Sumatera Utara 154

3. Uji Validitas dan Reliabilitas Quality Performance Value

a. Uji Validitas

Correlations Pertanyaan 9 Pertanyaan1 Pertanyaan1 1 Pertanyaan1 2 Total Pertanyaan9 Pearson Correlation 1 ,331 ,245 ,583 ,819 Sig. 2-tailed ,074 ,192 ,001 ,000 N 30 30 30 30 30 Pertanyaan1 Pearson Correlation ,331 1 ,269 ,487 ,666 Sig. 2-tailed ,074 ,151 ,006 ,000 N 30 30 30 30 30 Pertanyaan1 1 Pearson Correlation ,245 ,269 1 ,527 ,620 Sig. 2-tailed ,192 ,151 ,003 ,000 N 30 30 30 30 30 Pertanyaan1 2 Pearson Correlation ,583 ,487 ,527 1 ,841 Sig. 2-tailed ,001 ,006 ,003 ,000 N 30 30 30 30 30 Total Pearson Correlation ,819 ,666 ,620 ,841 1 Sig. 2-tailed ,000 ,000 ,000 ,000 N 30 30 30 30 30 . Correlation is significant at the 0.01 level 2-tailed.

b. Uji Reliabilitas

Reliability Statistics Cronbachs Alpha Cronbachs Alpha Based on Standardized Items N of Items ,684 ,733 4 Universitas Sumatera Utara 155

4. Uji Validitas dan Reliabilitas Price Value of Money