METODE PENELITIAN Abstrak Makalah Terbaik

Healings, Mysteries, and Miracles. Boulder, CO: Sounds True, Inc. ITC, 2005. Indonesia - Supply And Demand Survey On Pharmaceuticals And Natural Products. International Trade Center, UNCTADWTO. Jumarani, L., 2009. The Essence of Indonesian Spa: Spa Indonesia Gaya Jawa dan Bali. Jakarta: Gramedia Pustaka Utama. Melzer, J. Saller, R., 2009. Proprietary Herbal Medicines in Circulatory Disorders: Hawthorn, Ginkgo, Padma 28. Dalam K.G. Ramawat Ed., Herbal Drugs: Ethnomedicine to Modern Medicine. Heidelberg: Springer. Ramawat, K.G. Ed., Herbal Drugs: Ethnomedicine to Modern Medicine . Heidelberg : Springer. Ramawat, K.G. Goyal, S., 2009. Natural Products in Cancer Chemoprevention and Chemotherapy. Dalam K.G. Ramawat Ed., Herbal Drugs: Ethnomedicine to Modern Medicine. Heidelberg: Springer. Ramawat, K.G., Dass, S. Mathur, M., 2009. The Chemical Diversity of Bioactive Molecules and Therapeutic Potential of Medicinal Plants. Dalam K.G. Ramawat Ed., Herbal Drugs: Ethnomedicine to Modern Medicine. Heidelberg : Springer. Robinson, M.M. Zhang, X., 2011. The World Medicines Situation 2011 Traditional Medicines: Global Situation, Issues And Challenges. Geneva: World Health Organization. Sampurno, 2007. Obat Herbal Dalam Prespektif Medik Dan Bisnis. MOT, Vol 12, No. 42. Verpoorte, R., 2009. Medicinal Plants: A Renewable Resource for Novel Leads and Drugs . Dalam K.G. Ramawat Ed., Herbal Drugs: Ethnomedicine to Modern Medicine . Heidelberg : Springer. WHO, 2002. WHO Traditional Medicine Strategy 2002 – 2005. Geneva: World Health Organization. WHO, 2005. National policy on traditional m edicine and regulation of herbal medicines: Report of a WHO global survey. Geneva: World Health Organization. 208 Forum Tahunan Pengembangan Iptek dan Inovasi Nasional VI, Tahun 2016 STRATEGI PENGUATAN ENTREPRENEURSHIP PADA INDUSTRI TENUN IKAT BANDAR KIDUL KEDIRI DI ERA EKONOMI KREATIF INDONESIA DAN MASYARAKAT EKONOMI ASEAN Strategy of Entrepreneurship Strengthening at Ikat Weaving Bandar Kidul Kediri Industry in the Era of Indonesia Creative Economiy and Asean Economic Community Novi Haryati 1 , Choiria Anggraini 2 , Adi Surahman 3 1 Universitas Brawijaya, noviharyatiub.ac.id 2 Universitas Brawijaya, choiria_anggrainiyahoo.com 3 Universitas Brawijaya, adisurahman18gmail.com Keyword A B S T R A C T Entrepreneurship, Enterpreneural Marketing, SWOT, Aggressive Strategies, Ikat Weaving Industry of Bandar Kidul Kediri The purpose of this study was to determine the application of Entrepreneur Marketing EM and strategies to strengthen the entrepreneurship in Bandar Kidul Ikat Weaving Tenun Ikat Industry Kediri. The method used in the research is descriptive qualitative by using primary data, semi- structured interviews and observation. The sampling technique used is total sampling of seven entrepreneurs. Data analysis using 7-dimensional approach of Entreprenenural Marketing and SWOT analysis. The results showed that entrepreneurs tend to do traditional business activities. Employers have been quite proactive in utilizing the Internet, and has created some innovations. Market analysis, competitors, and consumers have been becoming the main focus in the business, although some entrepreneurs were not yet take advantage of opportunities well. Resource leveraging shows that all employers have noticed the importance of human resources in the business and the support of government and private parties. Some of them have been able to manage the risks satisfactorily and managing loyal customers in a simple way although they have not yet paid good attention to value creation of the weaving. SWOT analysis indicates that the industry is in Strength-Opportunity quadrant. To Increase marketing strategies, capabilities of entrepreneur and optimalization of cooperative performance is a form of aggressive strategies that must be done Kata Kunci S A R I K A R A N G A N Entrepreneurship, Enterpreneural Marketing, SWOT, Strategi Agresif, Industri Tenun Ikat, Bandar Kidul Kediri Tujuan penelitian ini adalah untuk mengetahui aplikasi Entrepreneur Marketing EM dan strategi penguatan entrepreneurship pada Industri Tenun Ikat Bandar Kidul Kediri. Metode yang digunakan adalah deskriptif kualitatif dengan menggunakan data primer hasil wawancara semiterstruktur dan observasi. Teknik pengambilan sampel menggunakan total sampling terhadap 7 pengusaha. Analisis data menggunakan pendekatan 7 dimensi Entreprenenural Marketing dan Analisis SWOT. Hasil penelitian menunjukkan bahwa pengusaha cenderung melakukan kegiatan usaha secara tradisional. Pengusaha telah cukup proaktif dengan memanfaatkan jaringan internet, dan telah menciptakan beberapa inovasi. Analisis pasar, kompetitor, dan konsumen telah dilakukan oleh pengusaha, walaupun belum memanfaatkan peluang dengan baik. Resource leveraging menunjukkan bahwa keseluruhan pengusaha telah memperhatikan karyawan mereka dan pentingnya dukungan pihak pemerintah maupun swasta. Sebagian pengusaha telah mampu memanajemen risiko dengan memuaskan dan melakukan pengelolaan konsumen loyal secara sederhana meskipun belum memperhatikan value creation dengan baik. Analisis SWOT menunjukkan bahwa Industri berada di kuadran Strength- Opportunity sehingga peningkatan strategi pemasaran, kapabilitas pengusaha dan pengoptimalan kinerja koperasi merupakan bentuk Strategi Agresif yang harus dilakukan. © Forum Tahunan Pengembangan Iptek dan Inovasi Nasional VI, Tahun 2016 209 Forum Tahunan Pengembangan Iptek dan Inovasi Nasional VI, Tahun 2016