Design Study Population and Sample
3.3. Location and Time of Study
This study was held in Dr Kariadi ospital and Elizabeth ospital; both were in Semarang city, between September and October .4. Results
Descriptive analysis done in this study were aimed to show respondent characteristics based on sex, age, education level, occupation, and residence area. The result is as below: Table II. Description of Respondent Characteristics in this Study based on Sex, Age, Education Level, Occupation, and Residence Area Dr Kariadi Hospital Elizabeth Hospital Description Sum Percentage Description Sum Percentage Sex: Male Female Sex: Male Female Total 60 100 Total 60 100 Age Years : ‐ ‐ ‐ ‐ ‐ ‐ ‐ 8 8 8 8 Age Years : ‐ ‐ ‐ ‐ ‐ ‐ ‐ 8 8 8 Total 60 100 Total 60 100 Education Level: igh school Diploma Bachelor Master , , , , Education Level: SMA Diploma Bachelor Master 8, 8, 8, Total 60 100 Total 60 100 Occupation : Student Entrepreneur Private worker Civil government worker Teacher ousewife Retirement 8 8 8 8 Occupation : Student Entrepreneur Private worker Civil government worker Teacher ousewife Retirement Total 60 100 Total 60 100 Residence Area Semarang Outside Semarang Residence Area Semarang Outside Semarang 8 8 Total 60 100 Total 60 100 Based on Table it can be seen that the most distinctive difference was that more respondents from outside Semarang went to Elizabeth ospital compared to Dr Kariadi ospital. Zarei, A., et al mentioned on his research that SERVQUAL is a valid, reliable, and flexible tool for monitoring and measuring services quality of private hospitals and 129 enabling the hospital manager to identify particular areas which need improvement by analysing patient’s perspective. ServQual analysis in this study showed that both hospitals had negatif gaps in all dimensions, which have a meaning that respondents expectation were higher compared to their perception. owever, from more detailed information it was found that, according to respondents, information accuracy given by Dr Kariadi ospital Pharmacy were higher compared to the expected service. They felt that information given from Dr Kariadi ospital were reliable. Meanwhile, ServQual analysis for Elizabeth ospital samples showed that respondents felt they have reached the expectation in terms of pharmacist concern regarding patient’s condition during taking medicine, drug administration, and pharmacist willingness in answering patient’s questions. Positif gaps in Elizabeth ospital samples were found in the punctuality of pharmaceutical installation open time, accuracy in handing over the medicine, and medicine stock in pharmaceutical installation. Patient expectations towards pharmaceutical service were influenced by many factors such as information they have from their surroundings, their previous experiences regarding having pharmaceutical services, and their impression towards organizations responsible for the services. Zarei, A., et al found that quality improvement efforts should be focused on creating good relationship between patients and hospital practitioners, also considering hospital practitioners to be responsive, credible, and empathetic to the patients. Table showed the discrepancy in patient expectation of Dr Kariadi ospital as a government‐driven hospital representative and Elizabeth ospital as private hospital representative. Table III. Difference in Patient Expectation Score in Dr Kariadi Hospital and Elizabeth Hospital No Hospital Median Total Score Mann Whitney Test Conclusion Dr Kariadi ospital , Non‐significantly differ Elizabeth ospital n general, patient expectation in Dr Kariadi ospital is higher than in Elizabeth ospital, even though the difference was not statistically significant. This difference was due to patient’s dimensional pattern of priorities. Table V showed the results of significance test on score difference regarding every dimension between those hospital as follow: Table IV. Significance Test Result in Score Difference regarding every Dimension in Dr Kariadi Hospital and Elizabeth Hospital No Dimension Dr Kariadi Hospital Score Elizabeth Hospital Score Mann Whitney Test Conculsion Tangibles , Non‐significant Empathy 88 , Significant Assurance , Non‐significant Reliability , Significant Responsiveness , 8 Non‐significant Total , Non‐significant Despite the difference in every dimension score, only empathy and reliability dimension that differy significantly between Dr Kariadi ospital and Elizabeth ospital. n empathy dimension, patient expectation in Elizabeth ospital were higher than those who went to Dr Kariadi ospital, while in reliability patient expectation were by much higher in Dr Kariadi ospital than in Elizabeth ospital. Empathy dimension in service refers to the willingness to give attention, give concern to the consumers, being sensitif towards consumer’s expectation, and always make an attempt to fulfill the consumer’s need. Patient’s expectation in ElizabethParts
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