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Variabel Experiential Marketing X1 Variabel Brand Trust X2 Variabel Kepuasan Konsumen Y Variabel Loyalitas Merek Z

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B. Uji Reliabilitas Data

1. Variabel Experiential Marketing X1

Case Processing Summary N Cases Valid 30 100.0 Excluded a .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .873 14 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted EM1 52.27 35.789 .544 .865 EM2 52.10 36.990 .463 .869 EM3 52.37 34.171 .613 .861 EM4 52.40 36.386 .438 .869 EM5 52.40 34.662 .628 .861 EM6 52.53 32.809 .677 .856 EM7 52.60 31.421 .664 .858 EM8 52.10 37.403 .388 .871 EM9 52.43 33.013 .590 .862 EM10 52.07 33.444 .619 .860 EM11 52.43 34.668 .474 .868 EM12 52.40 35.145 .561 .864 EM13 52.93 33.237 .480 .871 EM14 52.17 36.420 .451 .869 219

2. Variabel Brand Trust X2

Case Processing Summary N Cases Valid 30 100.0 Excluded a .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .927 9 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted BT1 31.13 32.051 .713 .920 BT2 30.97 32.516 .742 .919 BT3 31.53 30.326 .710 .922 BT4 31.70 31.114 .753 .918 BT5 31.27 29.513 .817 .914 BT6 30.97 32.516 .795 .916 BT7 31.17 31.592 .709 .921 BT8 31.13 31.706 .796 .915 BT9 31.20 34.579 .645 .925 220

3. Variabel Kepuasan Konsumen Y

Case Processing Summary N Cases Valid 30 100.0 Excluded a .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .944 9 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted KK1 29.33 37.057 .731 .940 KK2 29.27 35.237 .875 .931 KK3 29.20 35.821 .865 .932 KK4 29.00 39.172 .825 .937 KK5 29.30 38.217 .598 .948 KK6 29.13 39.154 .753 .939 KK7 29.23 35.220 .847 .933 KK8 29.33 36.644 .846 .933 KK9 29.13 37.706 .770 .938 221

4. Variabel Loyalitas Merek Z

Case Processing Summary N Cases Valid 30 100.0 Excluded a .0 Total 30 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .963 18 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbachs Alpha if Item Deleted LM1 63.30 169.390 .896 .959 LM2 63.27 170.823 .700 .963 LM3 63.70 171.872 .702 .962 LM4 63.17 181.040 .621 .963 LM5 63.13 173.154 .732 .962 LM6 63.17 168.489 .894 .959 LM7 63.27 177.513 .725 .962 LM8 63.13 178.189 .758 .961 LM9 63.17 177.109 .798 .961 LM10 63.20 172.786 .868 .959 LM11 63.13 176.878 .863 .960 LM12 63.13 176.602 .757 .961 LM13 63.00 177.448 .806 .961 LM14 63.23 181.909 .676 .962 LM15 63.13 172.189 .790 .961 LM16 63.47 175.706 .763 .961 LM17 62.90 176.714 .686 .962 LM18 62.80 180.717 .736 .962 222 Lampiran 4: Analisis Deskriptif

A. Experiential Marketing X1

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