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Variabel Brand Trust X2 Variabel Kepuasan Konsumen Y

209 Sig. 2-tailed .098 .056 .012 .058 .019 .044 .153 .276 .185 .149 .052 .576 .127 .000 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 EM14 Pearson Correlation .432 .117 .234 .207 .472 .217 .390 .247 .220 .429 .243 .189 .285 1 .521 Sig. 2-tailed .017 .538 .214 .273 .009 .249 .033 .188 .242 .018 .196 .318 .127 .003 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 TOTAL_EM Pearson Correlation .606 .520 .681 .512 .688 .744 .748 .450 .678 .695 .570 .629 .598 .521 1 Sig. 2-tailed .000 .003 .000 .004 .000 .000 .000 .013 .000 .000 .001 .000 .000 .003 N 30 30 30 30 30 30 30 30 30 30 30 30 30 30 30 . Correlation is significant at the 0.05 level 2-tailed. . Correlation is significant at the 0.01 level 2-tailed.

2. Variabel Brand Trust X2

Correlations BT1 BT2 BT3 BT4 BT5 BT6 BT7 BT8 BT9 TOTAL_BT BT1 Pearson Correlation 1 .550 .518 .508 .684 .583 .683 .620 .433 .778 Sig. 2-tailed .002 .003 .004 .000 .001 .000 .000 .017 .000 N 30 30 30 30 30 30 30 30 30 30 BT2 Pearson Correlation .550 1 .692 .551 .613 .652 .618 .577 .499 .796 Sig. 2-tailed .002 .000 .002 .000 .000 .000 .001 .005 .000 N 30 30 30 30 30 30 30 30 30 30 BT3 Pearson Correlation .518 .692 1 .662 .755 .561 .472 .504 .363 .789 210 Sig. 2-tailed .003 .000 .000 .000 .001 .008 .004 .049 .000 N 30 30 30 30 30 30 30 30 30 30 BT4 Pearson Correlation .508 .551 .662 1 .698 .584 .574 .666 .569 .813 Sig. 2-tailed .004 .002 .000 .000 .001 .001 .000 .001 .000 N 30 30 30 30 30 30 30 30 30 30 BT5 Pearson Correlation .684 .613 .755 .698 1 .650 .602 .598 .555 .868 Sig. 2-tailed .000 .000 .000 .000 .000 .000 .000 .001 .000 N 30 30 30 30 30 30 30 30 30 30 BT6 Pearson Correlation .583 .652 .561 .584 .650 1 .556 .834 .746 .837 Sig. 2-tailed .001 .000 .001 .001 .000 .001 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 BT7 Pearson Correlation .683 .618 .472 .574 .602 .556 1 .671 .403 .778 Sig. 2-tailed .000 .000 .008 .001 .000 .001 .000 .027 .000 N 30 30 30 30 30 30 30 30 30 30 BT8 Pearson Correlation .620 .577 .504 .666 .598 .834 .671 1 .714 .842 Sig. 2-tailed .000 .001 .004 .000 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 BT9 Pearson Correlation .433 .499 .363 .569 .555 .746 .403 .714 1 .703 Sig. 2-tailed .017 .005 .049 .001 .001 .000 .027 .000 .000 N 30 30 30 30 30 30 30 30 30 30 TOTAL_BT Pearson Correlation .778 .796 .789 .813 .868 .837 .778 .842 .703 1 Sig. 2-tailed .000 .000 .000 .000 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 211 . Correlation is significant at the 0.01 level 2-tailed. . Correlation is significant at the 0.05 level 2-tailed.

3. Variabel Kepuasan Konsumen Y

Correlations KK1 KK2 KK3 KK4 KK5 KK6 KK7 KK8 KK9 TOTAL_KK KK1 Pearson Correlation 1 .720 .714 .631 .491 .588 .613 .609 .582 .794 Sig. 2-tailed .000 .000 .000 .006 .001 .000 .000 .001 .000 N 30 30 30 30 30 30 30 30 30 30 KK2 Pearson Correlation .720 1 .896 .827 .540 .688 .752 .741 .665 .907 Sig. 2-tailed .000 .000 .000 .002 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 KK3 Pearson Correlation .714 .896 1 .721 .524 .697 .742 .733 .718 .898 Sig. 2-tailed .000 .000 .000 .003 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 KK4 Pearson Correlation .631 .827 .721 1 .516 .816 .712 .739 .579 .855 Sig. 2-tailed .000 .000 .000 .003 .000 .000 .000 .001 .000 N 30 30 30 30 30 30 30 30 30 30 KK5 Pearson Correlation .491 .540 .524 .516 1 .349 .571 .645 .455 .689 Sig. 2-tailed .006 .002 .003 .003 .059 .001 .000 .011 .000 N 30 30 30 30 30 30 30 30 30 30 212 KK6 Pearson Correlation .588 .688 .697 .816 .349 1 .680 .688 .637 .798 Sig. 2-tailed .001 .000 .000 .000 .059 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 KK7 Pearson Correlation .613 .752 .742 .712 .571 .680 1 .774 .810 .887 Sig. 2-tailed .000 .000 .000 .000 .001 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 KK8 Pearson Correlation .609 .741 .733 .739 .645 .688 .774 1 .718 .882 Sig. 2-tailed .000 .000 .000 .000 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 KK9 Pearson Correlation .582 .665 .718 .579 .455 .637 .810 .718 1 .819 Sig. 2-tailed .001 .000 .000 .001 .011 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 TOTAL_KK Pearson Correlation .794 .907 .898 .855 .689 .798 .887 .882 .819 1 Sig. 2-tailed .000 .000 .000 .000 .000 .000 .000 .000 .000 N 30 30 30 30 30 30 30 30 30 30 . Correlation is significant at the 0.01 level 2-tailed. . Correlation is significant at the 0.05 level 2-tailed. 213

4. Variabel Loyalitas Merek Z

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