193
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Annual Report 2014
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Good Corporate Governance PSQPSBUF4PDJBM3FTQPOTJCJMJUZ
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• Positioning
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t JCFSMBLVLBOOZBQSPHSBNQSPNPTJZBOHUFQBUTBTBSBO • Pemberian atensi kepada para Debitur
• Mengutamakan Personal
dan Emotional Touch sebagai
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Strategi Pemasaran
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untuk bidang konsumsi, walaupun Perseroan tidak melupakan nasabah korporasi.
Untuk mendukung kegiatan bisnis 2014, Perseroan telah mengimplementasikan sejumlah strategi pemasaran.
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A. Transaksi Trade Finance and Services
1. Untuk produk ini, Perseroan memilih strategi pro- BLUJG
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gathering dengan nasabah dan calon nasabah potensial. Para
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orientasi transaksi ekspor-impor dan perdagangan dalam negeri.
2. Termasuk dalam rangkaian pemasaran, Divisi Internasional juga memberikan edukasi kepada
para pemangku kepentingan. Antara lain dengan DBSB NFOKBEJ OBSBTVNCFS EJ CFSCBHBJ BDBSB ZBOH
melibatkan eksportir dan importir, bekerja sama dengan Dinas Peruindusrian dan Perdagangan
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Efforts to implement the short and long term strategic business plans, bank
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as one of the products that can support the credit growth of bank
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• The strong positioning of the KGB product • A competitive interest rates
• The implementation of on target promotional programs • Giving attention to the debtors
• Prioritizing Personal and Emotional touch as an advantage
in the terms of services.
Marketing Strategy
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from the composition of which is still dominated lending to the mFMEPGDPOTVNQUJPO
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its corporate customers. 5P TVQQPSU CVTJOFTT BDUJWJUJFT JO
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implemented a number of marketing strategies. Based on the product, the marketing activities that have been
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A. Transaksi Trade Finance and Services
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customers and potential customers. Stakeholders are involved, for example, the Investment Coordinating
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and organizations which have an export - import transactions and domestic trade.
2. Included in the series of marketing, International Division also provide education to stakeholders.
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the Department of Trade Peruindusrian and West Java Province, Department of Commerce, as well as other
activities.
194
bank bjb
Laporan Tahunan 2014
LIUJTBS4BIBN0CMJHBTJ Analisa Pembahasan atas Kinerja Perseroan
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B. Transaksi Remitansi