Saran KESIMPULAN DAN SARAN

85 DAFTAR PUSTAKA Aaker, D. A. 2001. Marketing Research, 7 th edition. New York: John Wiley and Sons. Aaker, D. 1997. Manajemen Ekuitas Merek: Memanfaatkan Nilai dari Suatu Merek. Jakarta: Mitra Utama. American Marketing AssociationAMA. 2004. American Marketing Association Releases New Definition for Marketing. Orlando, Florida. Anonim. 2011. Slovin’s Formula Sampling Techniques. http:www.ehow.comway_5475547_slovins-formula-sampling-techniques.html. [26 Juli 2011]. Anonim. 2011. Table: Chi-Square Probabilities. http:people.richland.edujameslecturem170tbl- chi.html. [25 Juli 2011]. Budiman, Veronica Lusi. 2010. Analisis Hubungan Promosi terhadap Perpindahan Merek Kopi Kemasan Studi Kasus di PT. Gasandry, Bogor [skripsi]. Bogor: Program Sarjana Departemen Teknologi Industri Pertanian Fakultas Teknolgi Pertanian, Institut Pertanian Bogor. Bungin, Burhan. 2008. Konstruksi Sosial Media Massa. Jakarta: Kencana. Drucker, Peter F. 1973. Management: Tasks, Responsibilities, and Practices. New York: Harper and Row, Pub. Durianto, D. 2004. Brand Equity Ten: Strategi Memimpin Pasar. Jakarta: PT. Gramedia Pustaka Utama. Durianto, D. 2004. Strategi Menaklukan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT. Gramedia Pustaka Utama. Engel, J. F., R. D. Blackwell dan P. W. Miniard. 1994. Perilaku Konsumen. Edisi Keenam. Terjemahan. Jakarta: Bina Aksara. Fukushima. 2003. Fermented Soy Sauce Production. Dalam Steinkraus, K. H. Industrialization of Indigenous Fermented Foods. 2nd Edition. New York: Marcel Dekker Inc. George, D., Mallery, P. 2003. SPSS for Windows Step by Step: A Simple Guide and Reference. Boston: Allyn and Bacon. Ghozali, Muhammad Fajri. 2009. Analisis Brand Equity Produk Camilan Kacang Merek Mr. P dan Implikasinya terhadap Bauran Promosi Pemasaran Studi Kasus di PT. Mitrastrya Perkasautama, Jakarta [skripsi]. Bogor: Program Sarjana Departemen Teknologi Industri Pertanian Fakultas Teknolgi Pertanian, Institut Pertanian Bogor. Gitosudarmo, I. 1995. Manajemen Pemasaran. Jakarta: BPFE. Handayani, Desy dan Andrizal et al. 2010. Brand Operation. Jakarta: Esensi, Erlangga Group. Husnan, Suad dan Suwarsono Muhammad. 2000. Studi Kelayakan Proyek. Yogyakarta: Unit Penerbit dan Percetakan. [IBM] International Business Machines Corporation. 2008. SPSS Statistical Product and Service Solutions 16.0. USA. 86 Johnson, R. A. dan D. W. Wichern. 2002. Applied Multivariate Statistical Analysis. Fifth Edition. New Jersey: Prentice Hall. Jonatan, Simon. 2006. Marketing Action. http:simonjonatan.blogspot.com. [21 Juli 2011]. Judoamidjojo, R. M., E. Gumbira Said, dan L. Hartono. 1989. Biokonversi. Bogor: Pusat Antar Universitas Bioteknologi IPB. Kasali, R. 1998. Membidik Pasar Indonesia: Segmentation, Targetting, and Positioning. Jakarta: PT. Gramedia Pustaka Utama. Kasali, R. 2003. Membidik Pasar Indonesia: Segmentation, Targetting, and Positioning. Jakarta: PT. Gramedia Pustaka Utama. Koswara, S. 1992. Teknologi Pengolahan Kedelai Menjadi Makanan Bermutu. Jakarta: Sinar Harapan. Kotler, P. dan G. Armstrong. 1991. Principle of Marketing 5th Edition. London: Prentice Hall. Kotler, P. 1997. Manajemen Pemasaran. Terjemahan. Jakarta: Prenhallindo. Kotler, P. 2002. Manajemen Pemasaran Edisi Millenium Jilid I. Terjemahan. Jakarta: Prenhallindo. Kotler, P. 2003. Marketing Management 11 th Edition. New Jersey: Pearson Production. Kotler, P. dan G. Armstrong. 2004. Dasar-dasar Pemasaran Edisi Kesembilan. Terjemahan. Jakarta: Prenhallindo. Kotler, P. dan G. Armstrong. 2008. Prinsip-prinsip Pemasaran Jilid 1. Jakarta: Erlangga. Kotler, Philip and Kevin L. Keller. 2009. Manajemen Pemasaran, Edisi 12. Alih bahasa Benyamin Molan. Jakarta : PT. Indeks. Kurnia, Arli. 2006. Alasan Serius Mengapa Orang Mau Membeli Produk Anda. http:marketingaholic.blogspot.com. [23 Juli 2011]. Margono, et al. 2000. Kecap Kedelai. http:www.warintek.ristek.go.id. [15 Mei 2011] Maulana, Amalia E. 2008. The End of the Line: Mengakhiri Istilah ATL vs BTL. http:amaliamaulana.compopular-articlethe-end-of-the-line-mengakhiri-penggunaan- istilah-atl-vs-btl. [23 Juli 2011]. McCarthy, E. Jerome. 1960. Basic Marketing: A Managerial Approach. Boston: Homewoods III. Microsoft Corporation. 2007. Microsoft Office Excel 2007. USA. Moriarty, S. E. 1991. Creative Avertising: Theory and Practice. New Jersey: Prentice Hall. Nugroho, Yurivito Kris. 2011. Ingin Tekenal? Kenali 2 Jenis WOM. http:swa.co.id201107ingin- terkenal-kenali-2-jenis-wom. [22 Juli 2011]. Porter, M. E. 1995. Strategi Bersaing Teknik Menganalisis Industri dan Pesaing. Alih Bahasa Maulana. Jakarta: Erlangga. Rangkuti, F. 2002. The Power of Brands: Teknik Mengelola Brand equity dan Strategi Pembangunan Merek Plus Analisis Kasus dengan SPSS. Jakarta: PT. Gramedia Pustaka Utama. 87 Rohmiati, Zuli. 2010. Strategi Bauran Pemasaran berdasarkan Analisis Brand Equity Kopi GS PT. Gasandry, Bogor [skripsi]. Bogor: Program Sarjana Departemen Teknologi Industri Pertanian Fakultas Teknolgi Pertanian, Institut Pertanian Bogor. Rukmana, R. 1996. Kedelai Budidaya dan Pasca Panen. Yogyakarta: Kanisius. Santoso, Budi. 1994. Kecap dan Tauco Kedelai. Yogyakarta: Kanisius. Sartono, Bagus, et al. 2003. Modul Teori Analisis Peubah Ganda. Bogor: Departemen Statistika IPB. Schiffman, Leon dan Leslie Lazar Kanuk. 2007. Perilaku Konsumen. Jakarta: Indeks. Stanton, William, J. Dan Lamarto, Y. 1994. Prinsip Pemasaran. Jilid I. Jakarta: Penerbit Erlangga. Sugiyono. 1999. Metode Penelitian Bisnis. Jakarta: Alfabeta. Suliantri dan W. P. Rahayu. 1990. Teknologi Fermentasi Biji-bijian dan Umbi-umbian. Bogor: Pusat Antar Universitas IPB. Sumardy. 2009. Praktik WOM di Perusahaan Terkenal. http:swa.co.id200904praktik-wom-di- perusahaan-pemenang. [22 Juli 2011]. Sumarwan, U. 2002. Perilaku Konsumen. Bogor: PT. Ghalia Indonesia. Sumarwan, U. 2003. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: Ghalia Indonesia. Tjiptono, F. 1997. Strategi Pemasaran. Yogyakarta: Andi Offset. Tjiptono, F. 2005. Brand Management and Strategy. Yogyakarta: Andi Offset. Tjiptono, F. 2008. Strategi Pemasaran. Yogyakarta: Penerbit Andi. Umar, H. 2005. Riset Pemasaran dan Perilaku Konsumen. Jakarta: PT. Gramedia Pustaka Utama. Walpole, R. E. 1992. Pengantar Statistika Edisi Ke-3. Jakarta: PT. Gramedia Pustaka Utama. Zachra, Ellizar. 2011. Survei Nielsen: Pasar Tradisional Masih Favorit “Tukang Belanja”. http:swa.co.id201106survei-nielsen-pasar-tradisional-masih-favorit-tukang-belanja. [22 Juli 2011]. 88 Lampiran 1. Struktur Organisasi PT. Korma Jaya Utama Direktur utama Harga Purchasing Sales Mark. Mng Production Mng. Fin Acc Mng Auditor Fin Budg Acc Tax Pengadaan Sales information CO Logistic Mark. Off. Koord. gudan g Asst. Prod Adm. WH Asst. FM Mng Proses QC PB PM Harga Gudang Pelaksana 89 Lampiran 2. Uji Validitas kuesioner kecap Korma, Bango, ABC, Indofood, dan Sedap a. Validitas kuesioner kecap Korma Cor relations 1 .909 .885 .909 .858 .836 .815 .286 .370 .453 .857 .000 .000 .000 .000 .000 .000 .125 .044 .012 .000 30 30 30 30 30 30 30 30 30 30 30 .909 1 .879 .909 .894 .821 .758 .339 .397 .416 .858 .000 .000 .000 .000 .000 .000 .067 .030 .022 .000 30 30 30 30 30 30 30 30 30 30 30 .885 .879 1 .978 .874 .851 .787 .312 .440 .531 .885 .000 .000 .000 .000 .000 .000 .094 .015 .003 .000 30 30 30 30 30 30 30 30 30 30 30 .909 .909 .978 1 .901 .836 .772 .250 .370 .453 .862 .000 .000 .000 .000 .000 .000 .182 .044 .012 .000 30 30 30 30 30 30 30 30 30 30 30 .858 .894 .874 .901 1 .939 .879 .287 .412 .506 .887 .000 .000 .000 .000 .000 .000 .124 .024 .004 .000 30 30 30 30 30 30 30 30 30 30 30 .836 .821 .851 .836 .939 1 .939 .381 .516 .619 .917 .000 .000 .000 .000 .000 .000 .038 .004 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .815 .758 .787 .772 .879 .939 1 .456 .587 .684 .916 .000 .000 .000 .000 .000 .000 .011 .001 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .286 .339 .312 .250 .287 .381 .456 1 .874 .773 .630 .125 .067 .094 .182 .124 .038 .011 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .370 .397 .440 .370 .412 .516 .587 .874 1 .916 .738 .044 .030 .015 .044 .024 .004 .001 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .453 .416 .531 .453 .506 .619 .684 .773 .916 1 .789 .012 .022 .003 .012 .004 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .857 .858 .885 .862 .887 .917 .916 .630 .738 .789 1 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N A B C D E F G H I J TotalKorma A B C D E F G H I J TotalKorma Correlation is s ignificant at the 0.01 level 2-tailed. . Correlation is s ignificant at the 0.05 level 2-tailed. . 90 b. Validitas kuesioner kecap Bango Cor relations 1 .846 .618 .826 .718 .539 .642 .266 .247 .253 .790 .000 .000 .000 .000 .002 .000 .155 .189 .178 .000 30 30 30 30 30 30 30 30 30 30 30 .846 1 .796 .836 .722 .585 .699 .419 .361 .374 .865 .000 .000 .000 .000 .001 .000 .021 .050 .041 .000 30 30 30 30 30 30 30 30 30 30 30 .618 .796 1 .803 .593 .438 .552 .475 .440 .445 .782 .000 .000 .000 .001 .016 .002 .008 .015 .014 .000 30 30 30 30 30 30 30 30 30 30 30 .826 .836 .803 1 .757 .582 .705 .543 .514 .515 .904 .000 .000 .000 .000 .001 .000 .002 .004 .004 .000 30 30 30 30 30 30 30 30 30 30 30 .718 .722 .593 .757 1 .838 .922 .445 .445 .465 .895 .000 .000 .001 .000 .000 .000 .014 .014 .010 .000 30 30 30 30 30 30 30 30 30 30 30 .539 .585 .438 .582 .838 1 .874 .421 .353 .441 .789 .002 .001 .016 .001 .000 .000 .020 .056 .015 .000 30 30 30 30 30 30 30 30 30 30 30 .642 .699 .552 .705 .922 .874 1 .505 .386 .464 .873 .000 .000 .002 .000 .000 .000 .004 .035 .010 .000 30 30 30 30 30 30 30 30 30 30 30 .266 .419 .475 .543 .445 .421 .505 1 .683 .752 .654 .155 .021 .008 .002 .014 .020 .004 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .247 .361 .440 .514 .445 .353 .386 .683 1 .915 .633 .189 .050 .015 .004 .014 .056 .035 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .253 .374 .445 .515 .465 .441 .464 .752 .915 1 .669 .178 .041 .014 .004 .010 .015 .010 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .790 .865 .782 .904 .895 .789 .873 .654 .633 .669 1 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N A B C D E F G H I J TotalBango A B C D E F G H I J TotalBango Correlation is s ignificant at the 0.01 lev el 2-tailed. . Correlation is s ignificant at the 0.05 lev el 2-tailed. . 91 c. Validitas kuesioner kecap ABC Cor relations 1 .843 .809 .913 .694 .666 .665 .414 .492 .488 .802 .000 .000 .000 .000 .000 .000 .023 .006 .006 .000 30 30 30 30 30 30 30 30 30 30 30 .843 1 .895 .843 .782 .790 .797 .580 .669 .674 .899 .000 .000 .000 .000 .000 .000 .001 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .809 .895 1 .857 .742 .792 .758 .572 .652 .605 .878 .000 .000 .000 .000 .000 .000 .001 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .913 .843 .857 1 .694 .709 .707 .458 .541 .539 .833 .000 .000 .000 .000 .000 .000 .011 .002 .002 .000 30 30 30 30 30 30 30 30 30 30 30 .694 .782 .742 .694 1 .959 .958 .833 .749 .756 .937 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .666 .790 .792 .709 .959 1 .961 .864 .780 .742 .948 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .665 .797 .758 .707 .958 .961 1 .798 .717 .724 .928 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .414 .580 .572 .458 .833 .864 .798 1 .907 .879 .833 .023 .001 .001 .011 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .492 .669 .652 .541 .749 .780 .717 .907 1 .973 .849 .006 .000 .000 .002 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .488 .674 .605 .539 .756 .742 .724 .879 .973 1 .837 .006 .000 .000 .002 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .802 .899 .878 .833 .937 .948 .928 .833 .849 .837 1 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N A B C D E F G H I J TotalABC A B C D E F G H I J TotalABC Correlation is s ignif icant at the 0.01 lev el 2-tailed. . Correlation is s ignif icant at the 0.05 lev el 2-tailed. . 92 d. Validitas kuesioner kecap Indofood Cor relations 1 .953 .927 .953 .836 .836 .815 .480 .729 .775 .941 .000 .000 .000 .000 .000 .000 .007 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .953 1 .976 .912 .874 .874 .850 .437 .684 .817 .949 .000 .000 .000 .000 .000 .000 .016 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .927 .976 1 .934 .807 .807 .784 .418 .711 .844 .932 .000 .000 .000 .000 .000 .000 .021 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .953 .912 .934 1 .805 .805 .786 .467 .778 .831 .939 .000 .000 .000 .000 .000 .000 .009 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .836 .874 .807 .805 1 1.000 .972 .357 .665 .746 .910 .000 .000 .000 .000 .000 .000 .053 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .836 .874 .807 .805 1.000 1 .972 .357 .665 .746 .910 .000 .000 .000 .000 .000 .000 .053 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .815 .850 .784 .786 .972 .972 1 .380 .692 .774 .905 .000 .000 .000 .000 .000 .000 .038 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .480 .437 .418 .467 .357 .357 .380 1 .705 .560 .581 .007 .016 .021 .009 .053 .053 .038 .000 .001 .001 30 30 30 30 30 30 30 30 30 30 30 .729 .684 .711 .778 .665 .665 .692 .705 1 .876 .853 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .775 .817 .844 .831 .746 .746 .774 .560 .876 1 .907 .000 .000 .000 .000 .000 .000 .000 .001 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .941 .949 .932 .939 .910 .910 .905 .581 .853 .907 1 .000 .000 .000 .000 .000 .000 .000 .001 .000 .000 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N A B C D E F G H I J TotalIndof ood A B C D E F G H I J TotalIndof ood Correlation is s ignif icant at the 0.01 level 2-tailed. . Correlation is s ignif icant at the 0.05 level 2-tailed. . 93 e. Validitas kuesioner kecap Sedap Cor relations 1 .959 .959 .959 .911 .911 .911 .906 .861 .888 .955 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .959 1 1.000 1.000 .955 .955 .955 .961 .902 .930 .991 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .959 1.000 1 1.000 .955 .955 .955 .961 .902 .930 .991 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .959 1.000 1.000 1 .955 .955 .955 .961 .902 .930 .991 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .911 .955 .955 .955 1 1.000 1.000 .904 .902 .891 .976 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .911 .955 .955 .955 1.000 1 1.000 .904 .902 .891 .976 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .911 .955 .955 .955 1.000 1.000 1 .904 .902 .891 .976 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .906 .961 .961 .961 .904 .904 .904 1 .860 .892 .952 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .861 .902 .902 .902 .902 .902 .902 .860 1 .983 .942 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .888 .930 .930 .930 .891 .891 .891 .892 .983 1 .953 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 .955 .991 .991 .991 .976 .976 .976 .952 .942 .953 1 .000 .000 .000 .000 .000 .000 .000 .000 .000 .000 30 30 30 30 30 30 30 30 30 30 30 Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N Pearson Correlation Sig. 2-tailed N A B C D E F G H I J TotalSedap A B C D E F G H I J TotalSedap Correlation is s ignif icant at the 0.01 lev el 2-tailed. . 94 Lampiran 3. Uji reliabilitas kuesioner a. Reliabilitas kuesioner kecap Korma b. Reliabilitas kuesioner kecap Bango c. Reliabilitas kuesioner kecap ABC d. Reliabilitas kuesioner kecap Indofood e. Reliabilitas kuesioner kecap Sedap Reliability Statis tics .947 10 Cronbac hs Alpha N of Items Reliability Statis tics .930 10 Cronbachs Alpha N of Items Reliability Statis tics .965 10 Cronbac hs Alpha N of Items Reliability Statis tics .969 10 Cronbac hs Alpha N of Items Reliability Statis tics .993 10 Cronbac hs Alpha N of Items 95 Lampiran 4. Perhitungan Uji Cochran

a. Kecap Korma

Uji 1 C = 10 N = 469 ∑ = 4121 ∑ = 22627 Q = ∑ ∑ = 1010-1 22627 – 10-1 469 2 10469 – 4121 = 99,791 db = 10-1 = 9 α = 0,05 X 2 tabel 0,05:9 = 16,919 Q hitung X 2 tabel, sehingga tolak H0 atribut 8 keluar. Uji 2 C = 9 N = 443 ∑ = 3661 ∑ = 21951 Q = ∑ ∑ = 99-1 21951 – 9-1 443 2 9443 – 3661= 32,147 db = 9-1 = 8 α = 0,05 X 2 tabel 0,05:8 = 15,507 Q hitung X 2 tabel, sehingga tolak H0 atribut 5 keluar. Uji 3 C = 8 N = 401 ∑ = 2979 ∑ = 20187 Q = ∑ ∑ = 88-1 20187 – 8-1 401 2 8401 – 2979= 21,245 db = 8-1 = 7 α = 0,05 X 2 tabel 0,05:7 = 14,067 Q hitung X 2 tabel, sehingga tolak H0 atribut 7 keluar. Uji 4 C = 7 N = 356 ∑ = 2338 ∑ = 18162 Q = ∑ ∑ = 77-1 18162 – 7-1 356 2 7356 – 2338 = 15,506 db = 7-1 = 6 α = 0,05 X 2 tabel 0,05:6 = 12,592 Q hitung X 2 tabel, sehingga tolak H0 atribut 9 keluar. Uji 5 C = 6 N = 310 ∑ = 1772 ∑ = 16046 Q = ∑ ∑ = 66-1 16046 – 6-1 310 2 6310 – 1772 = 10 db = 6-1 = 5 α = 0,05 X 2 tabel 0,05:5 = 11,070 Q hitung X 2 tabel, sehingga terima H0 iterasi selesai asosiasi: 1,2,3,46,10 96

b. Kecap Bango

Uji 1 C = 10 N = 781 ∑ = 7119 ∑ = 61711 Q = ∑ ∑ = 1010-1 61711 – 10-1 781 2 10781 – 7119 = 93,113 db = 10-1 = 9 α = 0,05 X 2 tabel 0,05:9 = 16,919 Q hitung X 2 tabel, sehingga tolak H0 atribut 5 keluar. Uji 2 C = 9 N = 719 ∑ = 5975 ∑ = 57867 Q = ∑ ∑ = 99-1 57867 – 9-1 719 2 9719 – 5975 = 61,968 db = 9-1 = 8 α = 0,05 X 2 tabel 0,05:8 = 15,507 Q hitung X 2 tabel, sehingga tolak H0 atribut 7 keluar. Uji 3 C = 8 N = 656 ∑ = 4934 ∑ = 53898 Q = ∑ ∑ = 88-1 53898 – 8-1 656 2 8656 – 4934 = 18,904 db = 8-1 = 7 α = 0,05 X 2 tabel 0,05:7 = 14,067 Q hitung X 2 tabel, sehingga tolak H0 atribut 6 keluar. Uji 4 C = 7 N = 581 ∑ = 3881 ∑ = 48273 Q = ∑ ∑ = 77-1 48273 – 7-1 581 2 7581 – 3881 = 11,290 db = 7-1 = 6 α = 0,05 X 2 tabel 0,05:6 = 12,592 Q hitung X 2 tabel, sehingga terima H0 iterasi selesai.