Promotion Strategy Market Focus on bjb KKB Employees d. Market focus on Fixed Income profession and

Laporan Tahunan 2016 170 Semakin Berkembang Bersama peluang Baru yang Membentang Kegiatan Pemasaran dan Promosi Produk Internasional a. Melakukan promosi melalui penayangan iklan di media masa Lokal Cetak TV, Radio dalam lingkup jaringan kantor cabang bank bjb di seluruh Indonesia bekerjasama dengan Divisi Corporate Secretary. b. Secara periodik melakukan on the spot training ke jaringan kantor bank bjb dalam rangka refreshment terhadap ketentuan produk dan perubahan jasa dan layanan remittance bank bjb c. Melakukan Pemasaran dan Promosi bersama dengan Remittance Agent yang berada di dalam maupun di luar negeri, terutama pada periode dimana volume transaksi mengalami peningkatan yang signifikan. d. Turut serta dan secara aktif melakukan sponshorsip dalam acara-acara yang melibatkan TKI di dalam dan diluar negeri, baik yang diselenggarakan oleh Pemerintah maupun pihak Non-Pemerintahan. e. Kegiatan pemasaran yang komprehensip bersama sama dengan cabang, wilayah, dan divisi terkait. f. Melakukan Gathering dengan nasabah dan calon nasabah potensial dalam transaksi trade berkoordinasi dengan divisi terkait. g. Menjaga dan meningkatkan hubungan baik dengan Bank koresponden dalam upaya memasarkan produk antar Bank dan menjalin kerjasama yang saling menguntungkan. Trisuri Langkah pengembangan bisnis Divisi Trisuri terdapat pada milestone Divisi Trisuri, dimana lingkupnya meliputi: 1. Produk Baru • Penerbitan MTN II bank bjb Tahun 2017 • Penerbitan Negotiable Certificate Deposit NCD bank bjb tahun 2017 2. Sumber Daya Manusia • Merekrut tenaga Dealer Derivative 3. Aktivitas Baru • Implementasi produk Custodian Bank 4. Infrastruktur • Pengembangan Forex Online Trading System Treasury Interactive Pricing

5. INSTITUTIONAL BANKING

Adapun strategi pemasaran Institusional Banking ialah sebagai berikut. • Mendorong bank bjb untuk melakukan pengembangan infrastruktur teknologi informasi guna mendukung bisnis bank bjb ke arah E-Banking. E-Banking diharapkan TINJAUAN OPERASIONAL oPeRaTional RevieW Marketing and Promotion activities of International Product a. To proceed with promotion through advertisement in local mass media printed, TV, Radio in the environment of bjb bank branch office around Indonesia in cooperation with Corporate Secretary Division. b. To periodically conduct on the spot training in the bjb bank office network in the event of refreshment towards product provision and service changes and bjb bank remittance service. c. To do Marketing and Promotion together with domestic or International Remittance Agent, primarily during the period when transaction volume is significantly increasing. d. To participate and actively sponsor events that involve TKI both domestically and overseas, either held by government or non government entity. e. Comprehensive marketing activity together with branch office, regional, and related division. f. To hold gathering with customer and potentioan customer in the trade transaction in coordination with related division. g. To maintain and improve good relation with correspondence Bank in the effor to market products between Banks and to create good mutually beneficial cooperation. Treasury The step in developing Treasury Division business is contained in the Treasury Division milestone, which include : 1. New Product • 2017 bjb bank MTN II issuance • 2017 bjb bank Negotiable Certificate Deposit NCD issuance 2. Human Resouce • To recruit Dealer Derivative staffs 3. New Activities • Custodian Bank product implementation 4. Infrastructure • Forex Online Trading System Treasury Interactive Pricing development

5. INSTITUTIONAL BANKING

The marketing strategy of Institutional Banking is as follows. • To encourage bjb bank to develop infrastructure of technology information as to support bjb bank’s business towards E-Banking. E-Banking is expected