Integrated Marketing Activities Market Focus on bjb KKB Employees d. Market focus on Fixed Income profession and

annual report 2016 169 Growing Together with new expanding opportunities

3. JASA LAYANAN

Strategi pemasaran jasa layanan difokuskan pada produk bjb Precious. bjb Precious Dalam mengelola pertumbuhannya, bjb telah melakukan beberapa kegiatan pemasaran, diantaranya sebagai berikut. • Melakukan customer gathering untuk lebih meningkatkan hubungan yang baik dengan nasabah, baik nasabah existing maupun prospect customer. • Penyelengaraan program Member Get Member nasabah bjb precious. • Penyelenggaraan program Lucky Sureprize Dip nasabah bjb precious. • Penyelenggaraan program Weekend Get Way nasabah bjb precious. • Melakukan kerjasama dengan designer ternama Ferry Sunarto, dan Anne Anvantie untuk kegiatan branding bjb precious.

4. INTERNASIONAL DAN TRISURI Internasional

Strategi pemasaran jasa internasional antara lain meliputi: a. Kegiatan pemasaran trade finance yang dilakukan secara proaktif. Diantaranya melalui gathering dengan nasabah dan calon nasabah potensial yang memiliki orientasi transaksi ekspor-impor dan perdagangan dalam negeri. b. Melakukan review dan penambahan bank koresponden untuk mendukung bisnis Bank. c. Optimalisasi kerjasama dengan Bank koresponden dan Counterparties, peningkatan credit line, peningkatan utilitas credit line dalam rangka peningkatan bisnis dan pendapatan bank. d. Maintain hubungan yang baik dengan Bank koresponden dan perluasan cross selling berbagai produk yang dimiliki. e. Melakukan market penetration melalui kerjasama dengan Remittance Agent di berbagai Negara dalam rangka meningkatkan pangsa pasar transaksi Tenaga Kerja Indonesia yang dilakukan melalui bank bjb serta secara rutin dan berkesinambungan melakukan edukasi, pelatihan dan sosialisasi literasi keuangan dalam rangka memberdayakan dan meningkatkan produktifitas purna TKI dan Keluarga TKI. f. Meningkatkan brand awareness produk kiriman uang bank bjb memalui program promosi serta turut aktif melalui kegiatan sponsorship dalam acara-acara yang melibatkan TKI, baik yang diselenggarakan di dalam maupun di luar negeri. TINJAUAN OPERASIONAL oPeRaTional RevieW

3. SERVICES Marketing strategy focused on product services bjb

Precious. bjb Precious In managing its growth, bjb bank has held many marketing activities, such as. • Customer Gathering to improve good relations with the Customer, either existing or prospect customer • Holding Member Get Member nasabah bjb precious program • Holding Lucky Sureprize Dip nasabah bjb precious program. • Holding Weekend Get Way nsabah bjb precious program. • Holding a joint cooperation with well known designers Ferry Sunarto, and Anna Avantie for bjb precious branding activities

4. INTERNATIONAL AND TREASURY International

The marketing strategy of international services include: a. Trade finance marketing activities conducted proactively. Among others by having a gathering with the customers and potential customers with export- import transactions and domestic trade orientation. b. To review and enhance bank correspondences to support Bank’s business. c. To optimize cooperation with correspondence Banks and Counterparties, improvement of credit line, improvement in credit line utilities as to increase the bank’s business and income d. Maintain good relations with correnspondence Bank and to widen cross selling of various product owned. e. To induce market penetration through cooperation with Remittance Agent in various countries in order to improve market for Indonesian Migrant Workers TKI through bjb bank and to routinely and continuously educate, train and socialize financial literacy so ti empower and improve productivity of the TKI and the TKI family.

f. To improve brand awareness of bjb bank money

remittance product through promotional program and to actively participate in the sponsorship activity in the events that involve the TKI, both held domestically or overseas. Laporan Tahunan 2016 170 Semakin Berkembang Bersama peluang Baru yang Membentang Kegiatan Pemasaran dan Promosi Produk Internasional a. Melakukan promosi melalui penayangan iklan di media masa Lokal Cetak TV, Radio dalam lingkup jaringan kantor cabang bank bjb di seluruh Indonesia bekerjasama dengan Divisi Corporate Secretary. b. Secara periodik melakukan on the spot training ke jaringan kantor bank bjb dalam rangka refreshment terhadap ketentuan produk dan perubahan jasa dan layanan remittance bank bjb c. Melakukan Pemasaran dan Promosi bersama dengan Remittance Agent yang berada di dalam maupun di luar negeri, terutama pada periode dimana volume transaksi mengalami peningkatan yang signifikan. d. Turut serta dan secara aktif melakukan sponshorsip dalam acara-acara yang melibatkan TKI di dalam dan diluar negeri, baik yang diselenggarakan oleh Pemerintah maupun pihak Non-Pemerintahan. e. Kegiatan pemasaran yang komprehensip bersama sama dengan cabang, wilayah, dan divisi terkait. f. Melakukan Gathering dengan nasabah dan calon nasabah potensial dalam transaksi trade berkoordinasi dengan divisi terkait. g. Menjaga dan meningkatkan hubungan baik dengan Bank koresponden dalam upaya memasarkan produk antar Bank dan menjalin kerjasama yang saling menguntungkan. Trisuri Langkah pengembangan bisnis Divisi Trisuri terdapat pada milestone Divisi Trisuri, dimana lingkupnya meliputi: 1. Produk Baru • Penerbitan MTN II bank bjb Tahun 2017 • Penerbitan Negotiable Certificate Deposit NCD bank bjb tahun 2017 2. Sumber Daya Manusia • Merekrut tenaga Dealer Derivative 3. Aktivitas Baru • Implementasi produk Custodian Bank 4. Infrastruktur • Pengembangan Forex Online Trading System Treasury Interactive Pricing

5. INSTITUTIONAL BANKING

Adapun strategi pemasaran Institusional Banking ialah sebagai berikut. • Mendorong bank bjb untuk melakukan pengembangan infrastruktur teknologi informasi guna mendukung bisnis bank bjb ke arah E-Banking. E-Banking diharapkan TINJAUAN OPERASIONAL oPeRaTional RevieW Marketing and Promotion activities of International Product a. To proceed with promotion through advertisement in local mass media printed, TV, Radio in the environment of bjb bank branch office around Indonesia in cooperation with Corporate Secretary Division. b. To periodically conduct on the spot training in the bjb bank office network in the event of refreshment towards product provision and service changes and bjb bank remittance service. c. To do Marketing and Promotion together with domestic or International Remittance Agent, primarily during the period when transaction volume is significantly increasing. d. To participate and actively sponsor events that involve TKI both domestically and overseas, either held by government or non government entity. e. Comprehensive marketing activity together with branch office, regional, and related division. f. To hold gathering with customer and potentioan customer in the trade transaction in coordination with related division. g. To maintain and improve good relation with correspondence Bank in the effor to market products between Banks and to create good mutually beneficial cooperation. Treasury The step in developing Treasury Division business is contained in the Treasury Division milestone, which include : 1. New Product • 2017 bjb bank MTN II issuance • 2017 bjb bank Negotiable Certificate Deposit NCD issuance 2. Human Resouce • To recruit Dealer Derivative staffs 3. New Activities • Custodian Bank product implementation 4. Infrastructure • Forex Online Trading System Treasury Interactive Pricing development

5. INSTITUTIONAL BANKING

The marketing strategy of Institutional Banking is as follows. • To encourage bjb bank to develop infrastructure of technology information as to support bjb bank’s business towards E-Banking. E-Banking is expected