Aktivitas Pemasaran secara Terpadu

annual report 2016 169 Growing Together with new expanding opportunities

3. JASA LAYANAN

Strategi pemasaran jasa layanan difokuskan pada produk bjb Precious. bjb Precious Dalam mengelola pertumbuhannya, bjb telah melakukan beberapa kegiatan pemasaran, diantaranya sebagai berikut. • Melakukan customer gathering untuk lebih meningkatkan hubungan yang baik dengan nasabah, baik nasabah existing maupun prospect customer. • Penyelengaraan program Member Get Member nasabah bjb precious. • Penyelenggaraan program Lucky Sureprize Dip nasabah bjb precious. • Penyelenggaraan program Weekend Get Way nasabah bjb precious. • Melakukan kerjasama dengan designer ternama Ferry Sunarto, dan Anne Anvantie untuk kegiatan branding bjb precious.

4. INTERNASIONAL DAN TRISURI Internasional

Strategi pemasaran jasa internasional antara lain meliputi: a. Kegiatan pemasaran trade finance yang dilakukan secara proaktif. Diantaranya melalui gathering dengan nasabah dan calon nasabah potensial yang memiliki orientasi transaksi ekspor-impor dan perdagangan dalam negeri. b. Melakukan review dan penambahan bank koresponden untuk mendukung bisnis Bank. c. Optimalisasi kerjasama dengan Bank koresponden dan Counterparties, peningkatan credit line, peningkatan utilitas credit line dalam rangka peningkatan bisnis dan pendapatan bank. d. Maintain hubungan yang baik dengan Bank koresponden dan perluasan cross selling berbagai produk yang dimiliki. e. Melakukan market penetration melalui kerjasama dengan Remittance Agent di berbagai Negara dalam rangka meningkatkan pangsa pasar transaksi Tenaga Kerja Indonesia yang dilakukan melalui bank bjb serta secara rutin dan berkesinambungan melakukan edukasi, pelatihan dan sosialisasi literasi keuangan dalam rangka memberdayakan dan meningkatkan produktifitas purna TKI dan Keluarga TKI. f. Meningkatkan brand awareness produk kiriman uang bank bjb memalui program promosi serta turut aktif melalui kegiatan sponsorship dalam acara-acara yang melibatkan TKI, baik yang diselenggarakan di dalam maupun di luar negeri. TINJAUAN OPERASIONAL oPeRaTional RevieW

3. SERVICES Marketing strategy focused on product services bjb

Precious. bjb Precious In managing its growth, bjb bank has held many marketing activities, such as. • Customer Gathering to improve good relations with the Customer, either existing or prospect customer • Holding Member Get Member nasabah bjb precious program • Holding Lucky Sureprize Dip nasabah bjb precious program. • Holding Weekend Get Way nsabah bjb precious program. • Holding a joint cooperation with well known designers Ferry Sunarto, and Anna Avantie for bjb precious branding activities

4. INTERNATIONAL AND TREASURY International

The marketing strategy of international services include: a. Trade finance marketing activities conducted proactively. Among others by having a gathering with the customers and potential customers with export- import transactions and domestic trade orientation. b. To review and enhance bank correspondences to support Bank’s business. c. To optimize cooperation with correspondence Banks and Counterparties, improvement of credit line, improvement in credit line utilities as to increase the bank’s business and income d. Maintain good relations with correnspondence Bank and to widen cross selling of various product owned. e. To induce market penetration through cooperation with Remittance Agent in various countries in order to improve market for Indonesian Migrant Workers TKI through bjb bank and to routinely and continuously educate, train and socialize financial literacy so ti empower and improve productivity of the TKI and the TKI family.

f. To improve brand awareness of bjb bank money

remittance product through promotional program and to actively participate in the sponsorship activity in the events that involve the TKI, both held domestically or overseas.