Hubungan Harga dengan Kepuasan

Pendekatan Keperilakuan Dalam Riset Manajemen Bisnis” 93 pekerjaan bagi pihak manajerial Boga-Bogi 2 untuk mempertahankan penetapan harga yang sesuai dengan kinerja.

E. PENUTUP

Loyalitas konsumen restoran di Solo berdasarkan hasil analisis studi ini dipengaruhi oleh kepuasan konsumen. Konsumen yang puas mempunyai kecenderungan untuk kembali menggunakan produk atau jasa. Kepuasan konsumen direstoran dipengaruhi harga.yang wajar dan sesuai degan kinerja yang diharapkan oleh konsumen. Variabel harga juga terbukti berpengaruh membentuk kepuasan, maka untuk memenangkan persaingan strategi harga yang harus ditetapkan adalah harga yang wajar, sesuai dengan kualitas, rasional dan logis

F. DAFTAR PUSTAKA

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